10 Professional Email Templates To Send To Investors

Updated: November 1st, 2022

10 Professional Email Templates To Send To Investors

If you are looking to get funding or resources for your business, sending effective emails to investors is a critical first step in the process.

So, when you're ready to send an email to potential investors, what do you write?

In this article, we provide you with 10 free templates you can send to potential investors in 2022.

Let's dive in!

Introducing Your New Company To Investors

title=An Offer You Should Not Miss Hi [Name],

You and I spoke a few years back. Now I'm starting the funding process for a new company, [Your Company Name].

Briefly, [Your Company Name] is a simple solution for companies to manage sales and marketing presentations across the globe and across devices. Our current customers include NBC, HBO, Western Union, Hearst, DirectTV, and Dior. We are self-funded to date.

Can I send you our pitch deck?


[Your Name]


Business Model Introduction

title=[Statup Name] intro to [Investors Name]? Hi [Name],

It was great catching up with you yesterday — we’re thrilled that you think we have a strong business model.

I noticed that you are connected with [Investors Name]. I just took a look at their investments, and they’ve invested heavily in [Industry]. I suspect they are looking into using [Market Trend] better since many [Industry] investors are moving in that direction. Would you be able to introduce us?

I’m including relevant information below if you are able to pass it along. Thanks so much!

All the best,



Learn more about starting a startup business:

Where to start?

-> How much does it cost to start a startup business?
-> Pros and cons of a startup business

Need inspiration?

-> Other startup business success stories
-> Examples of established startup business
-> Marketing ideas for a startup business

Other resources

Follow-Up Email

title=Haven't Heard From You Since Hi {FirstName},

Were you interested in learning more about {Company Name}? All the details are in the email below, or you can reach out if you have any questions.


{Contact Details}


Basic Email To Prospect Investors

title=An Amazing Offer For You Hey [Name],

My name is [Your Name] and I’m building Twitch for cooking. I previously ran programming at the Food Network and my technical co-founder is a college friend. We’re working on our mvp and were wondering whether we should build out private messaging in addition to group chat or just group chat alone.

Thanks, [Your Name]


Cold Email To Investor

title=Greetings From [Your Company Name] Hi [Name],

I saw that you invested in [Company X]. First, congratulations! Second, it’s made me realize that we’d love to have you invest in [Your Company], our [SaaS platform] for [what your product provides].

[We have a waitlist of over 25,000 people and are about to launch our beta version.]

If you're interested I'd love to send you our pitch deck and schedule a meeting.

Thanks, [Your Name]


Second Follow-up

title=Thinking If You Are Still Interested On Our Offer... Hi {FirstName},

I wanted to let you know we’ll soon be closing this round of financing. We’ve currently raised {amount}, but it would be great to have you and your expertise on board as well.


{Contact Details}


Initial Email To Prospective Investors

title=[Business USP], seeking [investment type] Hi [FirstName],

[Company Name + two-sentence description, including the problem you solve and why your solution is the best]. Here are the stats:

[Stat 1]
[Stat 2]
[Stat 3]
[Stat 4]
[Stat 5]

You can check out more details in our short deck here.

I’m seeking to raise {investment amount/type} to {future plan}.

I heard/read your interview/post/talk and your point about {key point} really stuck home. {Sentence showing how the key point relates to your business plans}.

I’d love to tell you more over a 30min call or a coffee. Do you have any time next week?


[Contact Details]


Congratulatory Email To A Prospective Investor

title=Congrats! Hi [Name],

Just saw the news about [trigger event]. Congrats!

Usually when this happens, [insert value prop] becomes a priority. So, I thought you might be interested in finding out how we helped [similar company] [benefit].

I know things at [company name] must be crazy now, but If you’d like to learn more, let’s set up a quick call.

How does [specific day and time] look on your calendar? Alternatively, here’s a link to my calendar or feel free to send me yours.


Fund Raising For a New Company

title=A Very Important Matter Hi [Name],

As discussed, we’re raising $1M for [Company Name], our [SaaS platform] for [what your product provides].

I appreciate you making the introduction you mentioned.



Email For Raising Funds For a Project

title=[Product Name], Raising Funds Hi [Name],

I’m [Name], CEO & Founder of Company X, a Metaprop portfolio company that builds computer vision software able to automatically identify gun threats and intruders with a high degree of accuracy. We’re currently working with one of the largest landlords in Manhattan to strengthen its security without investing in additional manpower. I’d love to chat about how Company X can elevate your real estate ecosystem.

Quick facts:

  • Bootstrapped $1 million
  • 10 million users in Manhattan
  • Covering 5 billion square feet
  • 5-person team

Our deck can be found here: [insert link]. Would you be open to having an introductory conversation? I’d be happy to connect.


[Your Name]


25 Email Subject Lines For Investment Outreach

Here's a list of 25 popular email subject lines you can use for your investors

  • How to get your project funded by angel investors
  • Invest in a private company and receive unique benefits
  • Join the opportunity to invest in a leading beauty brand.
  • An Early Stage Investment Opportunity
  • Your investment portfolio is missing something...
  • Your Financial Team Needs a Shake-Up
  • Looking for an investor?
  • Investors: The Blockchain is Disrupting Industries Around the World
  • A Complete Guide to Angel Investing (And How to Get Started)
  • Discover our unique portfolio of private startups
  • Would you like to learn about a way to secure your future?
  • An investor tells all
  • An interesting investment opportunity…
  • Contact us for your equity funding needs
  • Your latest round funding has closed
  • Do you have questions about the Investor section of our website?
  • Are you interested in early stage consumer product investments?
  • Let's Talk About the Money in Your Startup
  • This startup will change the way you think about enterprise software
  • Interested in investing in a conversational AI platform for doctors?
  • You've never heard of the world's only women-led venture fund,
  • We are building a $30M company and we need your help
  • We're Not Hiring Right Now, But We'll Be In Touch.
  • Don't miss this opportunity
  • Together we can change the world.


Below we detail the most common questions for investments-related email.

How do I write an email to investors?

  • Look for the investor's contact information
  • The message must be concise
  • Concentrate on the message you are trying to convey
  • Show an overview of what your business is all about and earnings if possible
  • Ask if it is okay to send them more information about your venture

How do I fund a business with no money?

  • Do some brainstorming and check if there are things that you can get for free
  • Be sure to save at least six months of your regular income
  • You can seek help from your loved ones in case there is a shortage of business capital
  • You can take a gamble on small business loans if really necessary
  • Try to avail small business grants and local funding benefits

How do I find investors for my startup?

  • Ask your loved ones if they can lend you a business capital
  • Try to avail of programs such as Small Business Administration Loan
  • Try contacting private investors
  • Contact businesses or schools in your area
  • Post on crowdfunding platforms to get investors.

How do I convince investors to fund my startup?

  • Have a brief meeting about your product or service and its demand
  • Discuss about the competition on your chosen niche
  • Tell them about the significance of investors in your company
  • Have a concise pitch

What are the three types of investors?

  • Pre-investors
  • Passive Investors
  • Active-Investors

meet the author
Ankita Ghosh

I'm Ankita Ghosh and I am working with Starter Story as a content creator for more than a year. I write content around various business-related topics with the goal of helping small businesses launch and grow.