10 Social Media Content Ideas for Interior Designers [2024]

Shivani

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Updated: February 14th, 2022

10 Social Media Content Ideas for Interior Designers [2024]

Coming up with content for an interior designer can be daunting. If you want to create an interior design Instagram page, finding content ideas to post for engagement can sometimes become taxing. Running a small business, more so in the interior design industry, social media marketing can turn out to be a full-time job. After all, it involves creating engaging content almost every day, plus maintaining a consistent online presence and relating to your followers.

Social media is an ideal place to connect with people with similar interests. And interior designers could resort nowhere else better than social media platforms. Although it can be challenging to get interior design social media content ideas off the top of your head, it gets easier to look around you and discuss with colleagues or research yourself.

The best way to find interior design social media content is to dig deep into the ongoing trends and the interests of the general public. It gives you great insights to get started.

This blog talks about the importance of social media for interior designers and various interior design social media content ideas to help you create engaging posts to drive more audience and attract new clients. So, read on!

Social media has emerged as a powerful marketing tool for various businesses and services. The pandemic increased its prominence even more. And interior design industry needs its fair share of marketing to thrive in the market. According to stats, close to 80% of professional interior designers are active on social media. Social media has an infinite reach, and there couldn't be a better scope elsewhere.

Most social media platforms are image-based or, in other words, based on visuals. What else could be better than visuals to display your designs? Social media platforms and interior design share concurrence, making it very effective for designers to showcase their work.

Every interior designer has a unique style. There is no one way to go about designing. Social media provides the ideal platform for interior designers to showcase their personal design style and an opportunity to display their skills and various projects they've worked on, whether academic, conceptual, etc.

Social media celebrates individuality and creativity on individual levels. This helps the clients evaluate a designer's work and understand them entirely while allowing them to make a final decision. Hence, social media is the most effective tool to build a rapport between interior designers and clients, matching their requirements and aesthetics while making the designing process simpler.

If you are an interior designer and haven't been creative with your content lately and are looking for some new content ideas to post on different social media platforms, this is precisely what you've been looking for. We've gathered 10 effective social media post ideas to help you make your online presence more active with better engagement with a broader audience.

Designing is all about drawing some inspiration and inspiring fellow designers. People seek inspiration to decorate or renovate properties. So, why not give them what they're looking for? Sure. But how can you do that? Niche the content you share. This way, people looking for particular ideas can end up at your posts.

For instance, you could post a carousel for industrial-style kitchens with the following week's post of a farmhouse-style laundry room. This way, you can share inspiration for other interior designers or homeowners looking to employ designers to renovate their homes.

A really great example of this would be Elle Décor, whose Instagram feed is a goldmine for interior designers. There is a lot of inspiring content on their feed, from bathrooms to kitchens; everything is covered.

2. Create Image-Centric Content

Visuals are the most crucial part of content ideas for interior designers. Research reports that visual content drives the best engagement. It is even more resourceful as the industry is based on aesthetics. Therefore, getting artistic and creating unique visual content should be the target when brainstorming interior design social media content ideas and developing them.

3. Post Your Own Projects

When you work on different projects, fill your social media feed with your project posts. Post pictures while undergoing the project, as well as pictures of the finished product. Take snaps from different angles and mix them with detailed shots.

The main idea is to fill your feed with your work to attract potential clients to hire you. You could write about your client's expectations as captions for those pictures and your creativity angle for those projects.

A good example is the Instagram feed of Malene Barnett, and she shares her work proudly on the channel.

People love reading about something they're interested in, and your work would thoroughly inspire fellow designers.

4. Poll Your Followers

Facebook, Twitter, and Instagram have different polling options; therefore, poll your followers. You have other options to leverage their polls. These polls will help you gain valuable insights about your online community and learn their views about new ideas. Sometimes, polls can just be about random fun and engagement!

5. Video Promos

Videos are a great engagement medium on social media. Most marketers worldwide use videos to drive more traffic and better engagement purposes. Posting videos about your projects or different implementations at design work will attract more engagement and new clients. More than 60% of customers make decisions after watching convincing video footage. Why not try this one out and do your services a favor?

Besides, there are endless options to make videos of when it comes to interior design social media content ideas.

6. Post Photos of Your Team

Are you a one-man-army, or do you have a team? People are always curious to know such details. Give them what they look for, and you'll receive the engagement you seek for. Sharing such content will humanize your business.

Your followers would be thrilled to see the faces behind such good work of the different projects you share. They would relate to your posts better when they understand the faces behind those projects. Sharing the photos of your team members will boost the social media engagement of your online community.

Your homes reflect your own personalities. Interiors should be unique and aesthetic. Your interiors give you the homely feeling you seek after a long day at work or an extended vacation outside. To breathe life into the stillness of the furniture and décor pieces, more and more clients look for creativity to elevate their interior designs.

Do-it-yourself hacks and tutorial videos make excellent content ideas for interior designer. Social media platforms like Instagram and Pinterest are ideal for sharing endless DIY hacks, tips and tricks, and tutorials. You could show how to upgrade your wardrobe or transform the look of your living room. Or you can elevate the design of the chest of drawers of a Swedish furniture giant and transform it into a side table or stool.

It takes minimal time to create such videos. And your clients will repurpose the ready-made furniture into self-designed unique styles they can flaunt in their homes. It can be a creative cycle where you draw inspiration, post do-it-yourself videos, and inspire others.

8. From the Living to the Life Room

Designers have endless inspiration with the advent of the internet and social media. With diverse Instagram feeds and multiple pins on Pinterest, social media becomes the next window to develop a new perspective into consumers' expectations from interior designers. With social media, interior designers can identify and analyze clients' needs. Predicting the upcoming trend in interior design could not have been easier than this.

The pandemic also contributed towards bringing this transformation into place. With work, school, and leisure activities all stacked up at home, the home-office environment is bound to be renovated for better productivity and inspiration.

Interior designers out there can post before and after shots of transforming the face of a living room or study. They can write about the client's expectations and your dose of creativity applied to the project for the caption.

Also, before and after can be a series. Clients love to see the before and after results which eventually influence their decision to hire an interior designer.

9. Start a Series

An excellent content idea for the interior designer series would be a social media goldmine. It allows you to riff off one particular idea in various ways for people to relate with them. It can be as simple as DIY home décor ideas, before and after projects, snippets of renovation processes, behind-the-scenes shots, etc.

10. Celebrate a Weird Holiday

Have you heard of the Draw a Picture of a Bird Day? Not very likely. Why? It's weird. What is the importance of this day? Nobody really knows. You can create such weird holidays and post them on your social media handles to generate more audience. Their curiosity will keep them engaged on the respective social media handles to find out the importance of the day you just announced.

Marks and Spencer's took Twitter for posting on Galentine’s Day. What is Galentine day? Well, that is the point here; because most people won't know what the holiday is for, your brand will create a buzz.

Quirky and interesting, right?

Wrapping Up

A better way of thinking has approached the world of design. While the big business established trends in the industry, customers were given second priority. Today, customers are the epitome of every establishment and the most crucial part of any project. They are not only the followers of these trends but also their setters.

Whether Instagram or Pinterest, social media platforms are on the verge of marking the bright future of the interior design industry.

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