1,000+ Catchy Insurance Company Name Ideas [2023]

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Updated: January 19th, 2023

So, you've come up with the perfect insurance company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your insurance company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together 400+ insurance company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your insurance company.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Insurance Company Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of insurance company name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy insurance company name ideas

Insurance Agency Hub check availability
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Happy Life Insurance check availability
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Creative insurance company name ideas

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The Cheap check availability
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Sickness check availability
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The Personal check availability
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The Professional check availability
CostInsurance check availability
Variable check availability
Party Indemnity check availability
Federal check availability
SelfInsurance check availability
Insurable Place check availability
Statutory Indemnity Pro check availability
Subsidized Insurers Pro check availability
Personal check availability
Medical check availability
Double Coverage Spot check availability
Compulsory check availability
Coverage Group check availability
Industrial Insured check availability
Policy Pro check availability
The Dental check availability
Fault Indemnity Trading Co check availability
Indemnity Spot check availability
Underwriting Place check availability
The Subsidized check availability
Supplemental Insurability Collective check availability
CompulsoryInsurance check availability
Policy Place check availability
Age Insurer Place check availability
Underwriting Spot check availability
Private Coverage check availability
ContributoryInsurance check availability
Voluntary Policy Trading Co check availability
Public Underwriting Pro check availability
Ordinary Indemnity Pro check availability
NationalInsurance check availability
Adherence Insurance check availability
Insurers Place check availability
Industrial Insurance Policy check availability
Life Insurance Policy check availability
Universal check availability

Learn more about starting an insurance company:

Where to start?

-> How much does it cost to start an insurance company?
-> Pros and cons of an insurance company

Need inspiration?

-> Other insurance company success stories
-> Examples of established insurance company
-> Marketing ideas for an insurance company
-> Insurance company Instagram bios

Other resources

-> Profitability of an insurance company

Funny Insurance Company Names

The Extended Reinsurance check availability
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Cool insurance company name ideas

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Unique insurance company name ideas

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Cute insurance company name ideas

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Clever insurance company name ideas

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The Excess Policy check availability
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The Mandatory check availability
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The Temporary check availability
Reassuring Insurance check availability
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National check availability
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Fault check availability
Public check availability
Incoherence Insurance check availability
The Comprehensive Underwriting check availability
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Mutual Insurable Co check availability
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Insurable Spot check availability
Medigap Insurers check availability
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The Best Policy check availability
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Extra check availability
Mandatory check availability
Mutual check availability
Commercial Insurability check availability
Insurer Collective check availability
Deterrence Insurance check availability
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Best insurance company name ideas

Ordinary check availability
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Life check availability
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The Public check availability
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The Medical check availability
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Marine Underwriting check availability
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Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Insurance Company:

Simple is always better

This means a few different things. Your insurance company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your insurance company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Insurance Company: Everything You Need To Know

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Pat Walls, Founder of Starter Story

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