1,000+ Catchy Insurance Company Name Ideas [2021]

1,000+ Catchy Insurance Company Name Ideas [2021]

So, you've come up with the perfect insurance company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your insurance company stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together 400+ insurance company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your insurance company.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Insurance Company Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of insurance company name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Ideas

Catchy insurance company name ideas

  • Insurance Agency Hub check availability
  • Comradeship Insurance Agency check availability
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  • Happy Life Insurance check availability
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  • Wise-Insurance Agency check availability
  • Success Insurance Company check availability
  • StepUp Insurance check availability
  • Eastside Insurance Company check availability
  • Insure & Love It check availability
  • Happily Insured check availability
  • Insurance Ventures check availability
  • Abstract Insurance check availability
  • Authority Insurance check availability
  • Wired Insurance Company check availability
  • Giga Company and Insurance check availability
  • Independent Insurance Company check availability
  • Comman Insurance Company check availability
  • Synergist Insurance Company check availability
  • The Insurance Companyhut check availability
  • Growth Insurance Company check availability
  • I Am Insured! check availability
  • Nest Company Insurance check availability
  • Insured Companyverse check availability
  • Everyday Insurance Company check availability
  • Labs Company Insurance check availability
  • Real Insurance Company check availability
  • Sky Company Insurance check availability
  • Treasury Insurance Company check availability
  • Mind Insurance Company check availability
  • Omega Insurance Company check availability
  • The Insurance Shack check availability
  • Life Safe Insurance check availability
  • Gear Up Insurance check availability
  • Your 101 Insurance check availability
  • Insurance Pedia check availability
  • The Holy Insurance Agency check availability
  • Citadel Insurance Agency check availability
  • Hustle Insurance Company check availability
  • Capacity Health Insurance check availability
  • Advocate Health Insurance check availability
  • Fast Insurance Agency check availability
  • Reset Health Insurance check availability
  • Empire Health Insurance check availability
  • Blink Insurance Agency check availability
  • Strive Insurance Agency check availability
  • Advocate Insurance and Co. check availability
  • Cornerstone Health Agency check availability
  • Taper Insurance Agency check availability
  • Synergy Health and Insurance check availability
  • Arrow Health Insurance check availability
  • Propel Insurance and Co. check availability
  • Heal Health and Insurance check availability
  • Spot Health Insurance check availability
  • Insuranceque check availability
  • Factory Health Insurance check availability
  • Burn Health Insurance check availability
  • Healtharc check availability
  • Weight Insurance check availability
  • Repair Insurance check availability
  • Strength Health Insurance check availability
  • Vitality Insurance check availability
  • Bro Health Insurance check availability
  • Estate Insurance check availability
  • Citadel Insurance check availability
  • Elevate Health Insurance check availability

Creative insurance company name ideas

  • Stable Insurance check availability
  • Reflex Health Insurance check availability
  • Ranger Health Insurance check availability
  • Fortify Health Insurance check availability
  • Insurancelia check availability
  • Hustle Health Insurance check availability
  • Associate Health Insurance check availability
  • Omega Health Insurance check availability
  • Ensured Insurance check availability
  • Prime Health Insurance check availability
  • Credible Health Insurance check availability
  • Personal check availability
  • The Catastrophic Underwriting check availability
  • PartialInsurance check availability
  • Voluntary Indemnity Group check availability
  • Sura Insurance check availability
  • Public Underwriting Pro check availability
  • EnoughInsurance check availability
  • Plural Insurance check availability
  • Sponsored Insurers Trading Co check availability
  • Terence Insurance check availability
  • The Universal Reinsurance check availability
  • Variable Insurable check availability
  • Double check availability
  • Insurer Place check availability
  • The Fault check availability
  • The Commercial Coverage check availability
  • Industrial Insurability Pro check availability
  • Insurers Place check availability
  • The Dental check availability
  • Additional check availability
  • UnemploymentInsurance check availability
  • Sureness Insurance check availability
  • Dental check availability
  • Industrial Insurers Collective check availability
  • Abhorrence Insurance check availability
  • Insuring Insurance check availability
  • Private Insured Place check availability
  • The Double check availability
  • Permanent Insurability Collective check availability
  • Industrial Immediate Annuity check availability
  • PrepaidInsurance check availability
  • Securing Insurance check availability
  • Insurer Spot check availability
  • Statutory Insurers Co check availability
  • The Personal check availability
  • The Temporary check availability
  • Based Indemnity Place check availability
  • The Partial check availability
  • Health Insurable check availability
  • Insurer Co check availability
  • Industrial Insurer check availability
  • Extra Policy Place check availability
  • Compulsory Insurance Policy Co check availability
  • Medical Underwriting Pro check availability
  • Cooking Insurance check availability
  • Public Insurance Policy Collective check availability
  • The Sponsored check availability
  • Policy Place check availability
  • Insurability Pro check availability
  • Additional Reinsurance Place check availability
  • Catastrophic Insurers check availability
  • Comprehensive Policy Place check availability
  • Temporary check availability
  • Over Indemnity check availability
  • The Extra check availability
  • Voluntary check availability

Fun insurance company name ideas

  • Excess Insurable Trading Co check availability
  • Underwriting Spot check availability
  • VariableInsurance check availability
  • The National check availability
  • Catastrophic check availability
  • Compulsory Underwriting Place check availability
  • Life Insurance Policy check availability
  • The Federal check availability
  • Insurers Collective check availability
  • Based Insurers Group check availability
  • The Enough Coverage check availability
  • Federal check availability
  • Insurable Spot check availability
  • IndustrialInsurance check availability
  • Supplemental Insurer Place check availability
  • CostInsurance check availability
  • The Age Policy check availability
  • Risk Coverage check availability
  • The Mandatory check availability
  • Private Insurability check availability
  • Durant Insurance check availability
  • Health Policy check availability
  • Cost check availability
  • Ference Insurance check availability
  • Insurability Group check availability
  • Temporary Insurance Policy Trading Co check availability
  • The Cheap check availability
  • Reinsurance Group check availability
  • During Insurance check availability
  • Subsidized Insured Spot check availability
  • Supplemental Insurable Group check availability
  • Insured Place check availability
  • Best check availability
  • TermInsurance check availability
  • The Personal Policy check availability
  • Honduras Insurance check availability
  • Term Insurer Spot check availability
  • Voluntary Insurability Collective check availability
  • Insurer Collective check availability
  • The Best check availability
  • Comprehensive Insurance Policy check availability
  • Florence Insurance check availability
  • Public Reinsurance Trading Co check availability
  • The Cost Insurable check availability
  • The Unemployment Insured check availability
  • Industrial Insurance Agent check availability
  • Variable check availability
  • Medical Insurability Place check availability
  • Insurance Policy Trading Co check availability
  • Clearance Insurance check availability
  • The Universal check availability
  • The Self check availability
  • The Unemployment Insurance Policy check availability
  • Noninterference Insurance check availability
  • AgeInsurance check availability
  • FraternalInsurance check availability
  • Industrial Indemnity check availability
  • Life check availability
  • DoubleInsurance check availability
  • Sponsored Reinsurance Trading Co check availability
  • Insurability Place check availability
  • Insurability Collective check availability
  • Insurer Pro check availability
  • The Term check availability
  • SicknessInsurance check availability
  • Adequate Insurance Policy Co check availability
  • Underwriting Collective check availability

Cool insurance company name ideas

  • Adequate check availability
  • The Private check availability
  • Universal Insurable check availability
  • Medical Insurers Collective check availability
  • PublicInsurance check availability
  • Party Insurability Collective check availability
  • Extra Insurability check availability
  • Unexpired Indemnity Pro check availability
  • The Medical check availability
  • Appearance Insurance check availability
  • The Excess Insurability check availability
  • SubsidizedInsurance check availability
  • VoluntaryInsurance check availability
  • Supplemental Underwriting Group check availability
  • Dental Reinsurance Place check availability
  • Underwriting Trading Co check availability
  • ObligatoryInsurance check availability
  • Mandatory Insured Spot check availability
  • Disappearance Insurance check availability
  • Adequate Underwriting Pro check availability
  • Occurrence Insurance check availability
  • Alluring Insurance check availability
  • Insured Group check availability
  • Insurance Policy Spot check availability
  • The Medical Insurable check availability
  • Medical Reinsurance check availability
  • The Extended Reinsurance check availability
  • FederalInsurance check availability
  • Contributory check availability
  • Professional check availability
  • Concurrence Insurance check availability
  • Universal Reinsurance check availability
  • Double Coverage Spot check availability
  • Fraternal Insurers Place check availability
  • Sickness check availability
  • Reinsurance Spot check availability
  • Policy Trading Co check availability
  • Policy Pro check availability
  • Mutual Insurable Co check availability
  • Industrial check availability
  • Comprehensive Insured Place check availability
  • The Enough Policy check availability
  • Insured Pro check availability
  • Mutual check availability
  • Double Reinsurance Group check availability
  • Public Insurable check availability
  • Surgical check availability
  • Temporary Indemnity Place check availability
  • Insurance Policy Place check availability
  • Medigap Insurance Policy check availability
  • Unemployment Policy Co check availability
  • Unemployment check availability
  • Compulsory Reinsurance check availability
  • The Fraternal check availability
  • Insurance Policy Group check availability
  • Party Indemnity check availability
  • Permanent Insurer Collective check availability
  • Unexpired Insurer Collective check availability
  • Supplementary Insurer Place check availability
  • Mandatory Coverage Trading Co check availability
  • The Marine check availability
  • Sponsored Reinsurance Pro check availability
  • Excess Reinsurance check availability
  • ContributoryInsurance check availability
  • Insurable Trading Co check availability
  • Extended check availability
  • Europe Insurance check availability

Unique insurance company name ideas

  • The Extra Indemnity check availability
  • Permanent check availability
  • Fraternal Insurers Group check availability
  • The Voluntary check availability
  • SelfInsurance check availability
  • Coherence Insurance check availability
  • Age Insurer Place check availability
  • Coverage Group check availability
  • Indemnity Spot check availability
  • ExtendedInsurance check availability
  • Medigap Insurers check availability
  • HealthInsurance check availability
  • Surgical Insurer check availability
  • SponsoredInsurance check availability
  • Enough check availability
  • Marine Underwriting check availability
  • The Comprehensive Underwriting check availability
  • Medical Reinsurance Collective check availability
  • Adequate Insurance Policy Group check availability
  • Medical Insurer Co check availability
  • Industrial Insurancer check availability
  • Statutory check availability
  • Fraternal check availability
  • AdditionalInsurance check availability
  • UniversalInsurance check availability
  • Insurers Co check availability
  • Reinsurance Co check availability
  • Subsidized Insurability Pro check availability
  • Variable Indemnity Spot check availability
  • Variable Insurable Pro check availability
  • CheapInsurance check availability
  • Permanent Coverage Co check availability
  • Industrial Insurance Policy check availability
  • Subsidized Indemnity check availability
  • The Universal Insured check availability
  • Reassuring Insurance check availability
  • Compulsory Insurer Group check availability
  • Unemployment Underwriting Collective check availability
  • Supplemental check availability
  • The Marine Insured check availability
  • Cost Insurers check availability
  • Partial check availability
  • Best Coverage Group check availability
  • The Risk check availability
  • The Sickness check availability
  • Risk Policy Collective check availability
  • The Obligatory check availability
  • The Social check availability
  • Extra Insurable Co check availability
  • UnexpiredInsurance check availability
  • Fault Insurers check availability
  • Indemnity Co check availability
  • Temporary Policy Group check availability
  • The Age check availability
  • Party Reinsurance Trading Co check availability
  • The Additional Insurance Policy check availability
  • The Variable check availability
  • Partial Insurability Trading Co check availability
  • The Commercial check availability
  • Coinsurance Insurance check availability
  • ExcessInsurance check availability
  • The Ordinary Insurance Policy check availability
  • Public check availability
  • Professional Insurers check availability
  • Medical Underwriting Collective check availability
  • The Based check availability
  • Universal check availability

Cute insurance company name ideas

  • Policy Spot check availability
  • PartyInsurance check availability
  • Excess check availability
  • Purest Insurance check availability
  • RiskInsurance check availability
  • Interference Insurance check availability
  • Extra check availability
  • Insurance Policy Collective check availability
  • Reinsurance Pro check availability
  • Social check availability
  • Fault Insurance Policy check availability
  • NationalInsurance check availability
  • StatutoryInsurance check availability
  • Touring Insurance check availability
  • AdequateInsurance check availability
  • Fraternal Reinsurance Spot check availability
  • Mandatory check availability
  • Tourist Insurance check availability
  • Additional Reinsurance Co check availability
  • The Unemployment Policy check availability
  • The Federal Insurer check availability
  • The Life check availability
  • Age check availability
  • DentalInsurance check availability
  • Medical Underwriting check availability
  • Curing Insurance check availability
  • The Self Insured check availability
  • OverInsurance check availability
  • Ordinary Policy Spot check availability
  • The Surgical check availability
  • Statutory Indemnity Pro check availability
  • BestInsurance check availability
  • Self Indemnity Trading Co check availability
  • PersonalInsurance check availability
  • Personal Insurer Place check availability
  • The Over Insurance Policy check availability
  • Mutual Insurable check availability
  • Comprehensive Insurability Co check availability
  • Social Coverage Trading Co check availability
  • Industrial Insured check availability
  • Indemnity Collective check availability
  • Cheap check availability
  • The Party Policy check availability
  • Parents Insurance check availability
  • Variable Insurer Place check availability
  • Insurability Co check availability
  • Voluntary Insured Pro check availability
  • SocialInsurance check availability
  • Double Insurability Group check availability
  • Partial Reinsurance Spot check availability
  • The Professional Insurer check availability
  • Permanent Insurability Pro check availability
  • ComprehensiveInsurance check availability
  • The Excess Policy check availability
  • Mutual Insured Place check availability
  • Age Insurable Spot check availability
  • National check availability
  • The Subsidized check availability
  • National Insurance Policy check availability
  • Party Insurers Place check availability
  • Insurable Pro check availability
  • Insurability Spot check availability
  • MutualInsurance check availability
  • Surgical Insurable check availability
  • Policy Group check availability
  • PrivateInsurance check availability
  • Subsidized Indemnity Co check availability

Clever insurance company name ideas

  • TemporaryInsurance check availability
  • Fault check availability
  • Industrial Insurability check availability
  • The Catastrophic check availability
  • Cheap Insurance Policy Co check availability
  • Industrial Insurers check availability
  • Insurable Group check availability
  • The Voluntary Insured check availability
  • The Contributory check availability
  • Reinsurance Trading Co check availability
  • ExtraInsurance check availability
  • Partial Insured Place check availability
  • Life Indemnity Collective check availability
  • Marine check availability
  • MedicalInsurance check availability
  • Unexpired check availability
  • Incoherence Insurance check availability
  • Voluntary Policy Trading Co check availability
  • Coverage Spot check availability
  • Self check availability
  • Over check availability
  • Insured Co check availability
  • Mandatory Policy Co check availability
  • Adherence Insurance check availability
  • ObligatoryInsurance check availability
  • Sponsored Insurable Collective check availability
  • Prepaid Insurers Spot check availability
  • Excess Coverage Spot check availability
  • Private Coverage check availability
  • Marine Underwriting Group check availability
  • Pullin Insurance check availability
  • Indemnity Place check availability
  • Variable Reinsurance Pro check availability
  • Risk check availability
  • Risk Insurable Spot check availability
  • The Health Indemnity check availability
  • Health check availability
  • The Excess check availability
  • The Extra Coverage check availability
  • The Unexpired check availability
  • Insurable Place check availability
  • Life Insurer Trading Co check availability
  • The Health Insured check availability
  • Fault Indemnity Trading Co check availability
  • Industrial Insuring check availability
  • The Public check availability
  • The Professional check availability
  • Deterrence Insurance check availability
  • Enough Policy Pro check availability
  • Enduring Insurance check availability
  • Statutory Indemnity Collective check availability
  • CommercialInsurance check availability
  • The Ordinary check availability
  • Self Insurer Place check availability
  • The Additional check availability
  • Sponsored check availability
  • Insurers Spot check availability
  • Commercial Insurability check availability
  • Terrance Insurance check availability
  • MarineInsurance check availability
  • Subsidized Insurers Pro check availability
  • The Industrial check availability
  • Temporary Indemnity check availability
  • The Industrial Insurer check availability
  • Reinsurance Place check availability
  • Over Insurable Spot check availability
  • Supplemental Insurability Collective check availability

Best insurance company name ideas

  • The Contributory Indemnity check availability
  • Additional Insurance Policy check availability
  • Cost Policy Place check availability
  • Age Indemnity Trading Co check availability
  • Prepaid check availability
  • Underwriting Pro check availability
  • FaultInsurance check availability
  • Insurance Policy Pro check availability
  • Industrial Reinsurance check availability
  • Medical check availability
  • Social Insurers Co check availability
  • Terence Insurance check availability
  • Indemnity Pro check availability
  • Insurable Co check availability
  • BasedInsurance check availability
  • Best Underwriting check availability
  • The Adequate check availability
  • Clarence Insurance check availability
  • The Extra Insurers check availability
  • The Unemployment Insurers check availability
  • Underwriting Co check availability
  • Ordinary Indemnity Pro check availability
  • LifeInsurance check availability
  • SurgicalInsurance check availability
  • Comprehensive Indemnity Trading Co check availability
  • Cost Insurer Spot check availability
  • SupplementaryInsurance check availability
  • Voluntary Insurer check availability
  • Industrial Insurable check availability
  • Coverage Co check availability
  • Unexpired Insurability Co check availability
  • Insurance Policy Co check availability
  • Recurrence Insurance check availability
  • The Best Policy check availability
  • Sponsored Underwriting Co check availability
  • The Supplementary check availability
  • The Compulsory check availability
  • Perseverance Insurance check availability
  • Reappearance Insurance check availability
  • The Prepaid Insurance Policy check availability
  • The Supplemental check availability
  • Mutual Insurer Group check availability
  • The Extended check availability
  • Ordinary check availability
  • Self Insurable Collective check availability
  • Mandatory Insurance Policy Spot check availability
  • Insured Trading Co check availability
  • Subsidized Insurer Pro check availability
  • Obligatory check availability
  • The Comprehensive check availability
  • CompulsoryInsurance check availability
  • Party Insurer Group check availability
  • The Based Coverage check availability
  • Marine Insurer Pro check availability
  • The Enough check availability
  • Medical Reinsurance Place check availability
  • Coverage Collective check availability
  • The Permanent check availability
  • Zurich Insurance check availability
  • Insurers Pro check availability
  • Voluntary Insurability Spot check availability
  • CatastrophicInsurance check availability
  • Supplementary check availability
  • Underwriting Place check availability
  • Compulsory check availability
  • Public Underwriting Co check availability
  • Subsidized check availability

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Insurance Company:

Simple is always better

This means a few different things. Your insurance company name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your insurance company:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!
Pat Walls,  Founder of Starter Story

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