1,000+ Catchy Insurance Company Name Ideas [2024]

Updated: January 19th, 2023

So, you've come up with the perfect insurance company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your insurance company stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together 400+ insurance company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your insurance company.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Insurance Company Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of insurance company name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Ideas

Catchy insurance company name ideas

  • Insurance Agency Hub check availability
  • Comradeship Insurance Agency check availability
  • Insurance Company Place check availability
  • Insurance Company Pioneer check availability
  • Happy Life Insurance check availability
  • Happily Ever After check availability
  • Wise-Insurance Agency check availability
  • Success Insurance Company check availability
  • StepUp Insurance check availability
  • Eastside Insurance Company check availability
  • Insure & Love It check availability
  • Happily Insured check availability
  • Insurance Ventures check availability
  • Abstract Insurance check availability
  • Authority Insurance check availability
  • Wired Insurance Company check availability
  • Giga Company and Insurance check availability
  • Independent Insurance Company check availability
  • Comman Insurance Company check availability
  • Synergist Insurance Company check availability
  • The Insurance Companyhut check availability
  • Growth Insurance Company check availability
  • I Am Insured! check availability
  • Nest Company Insurance check availability
  • Insured Companyverse check availability
  • Everyday Insurance Company check availability
  • Labs Company Insurance check availability
  • Real Insurance Company check availability
  • Sky Company Insurance check availability
  • Treasury Insurance Company check availability
  • Mind Insurance Company check availability
  • Omega Insurance Company check availability
  • The Insurance Shack check availability
  • Life Safe Insurance check availability
  • Gear Up Insurance check availability
  • Your 101 Insurance check availability
  • Insurance Pedia check availability
  • The Holy Insurance Agency check availability
  • Citadel Insurance Agency check availability
  • Hustle Insurance Company check availability
  • Capacity Health Insurance check availability
  • Advocate Health Insurance check availability
  • Fast Insurance Agency check availability
  • Reset Health Insurance check availability
  • Empire Health Insurance check availability
  • Blink Insurance Agency check availability
  • Strive Insurance Agency check availability
  • Advocate Insurance and Co. check availability
  • Cornerstone Health Agency check availability
  • Taper Insurance Agency check availability
  • Synergy Health and Insurance check availability
  • Arrow Health Insurance check availability
  • Propel Insurance and Co. check availability
  • Heal Health and Insurance check availability
  • Spot Health Insurance check availability
  • Insuranceque check availability
  • Factory Health Insurance check availability
  • Burn Health Insurance check availability
  • Healtharc check availability
  • Weight Insurance check availability
  • Repair Insurance check availability
  • Strength Health Insurance check availability
  • Vitality Insurance check availability
  • Bro Health Insurance check availability
  • Estate Insurance check availability
  • Citadel Insurance check availability
  • Elevate Health Insurance check availability

Creative insurance company name ideas

  • Stable Insurance check availability
  • Reflex Health Insurance check availability
  • Ranger Health Insurance check availability
  • Fortify Health Insurance check availability
  • Insurancelia check availability
  • Hustle Health Insurance check availability
  • Associate Health Insurance check availability
  • Omega Health Insurance check availability
  • Ensured Insurance check availability
  • Prime Health Insurance check availability
  • Credible Health Insurance check availability
  • Florence Insurance check availability
  • Subsidized check availability
  • The Permanent check availability
  • The Private check availability
  • Policy Place check availability
  • Disappearance Insurance check availability
  • BasedInsurance check availability
  • CatastrophicInsurance check availability
  • Insurability Pro check availability
  • Clearance Insurance check availability
  • The Extra Insurers check availability
  • Risk Policy Collective check availability
  • Fault Insurers check availability
  • NationalInsurance check availability
  • The Extra Indemnity check availability
  • Mandatory Insurance Policy Spot check availability
  • Coverage Co check availability
  • Mandatory Coverage Trading Co check availability
  • Voluntary Insurability Spot check availability
  • Lawrence Insurance check availability
  • Variable check availability
  • Cost Insurers check availability
  • Reappearance Insurance check availability
  • Excess check availability
  • Based Indemnity Place check availability
  • Prepaid check availability
  • The Dental check availability
  • FaultInsurance check availability
  • Over Insurable Spot check availability
  • Federal check availability
  • The Adequate check availability
  • UnemploymentInsurance check availability
  • Pullin Insurance check availability
  • The Unemployment Insurance Policy check availability
  • Indemnity Spot check availability
  • Supplemental check availability
  • The Contributory check availability
  • The Best check availability
  • Unexpired Insurability Co check availability
  • Insurer Place check availability
  • Compulsory Insurance Policy Co check availability
  • FraternalInsurance check availability
  • The Sickness check availability
  • Social Insurers Co check availability
  • The Risk check availability
  • The Excess Insurability check availability
  • The Surgical check availability
  • Self Indemnity Trading Co check availability
  • Insurers Co check availability
  • ContributoryInsurance check availability
  • StatutoryInsurance check availability
  • Best Underwriting check availability
  • Public Insurance Policy Collective check availability
  • The Double check availability
  • Medical Insurers Collective check availability
  • SicknessInsurance check availability

Learn more about starting an insurance company:

Where to start?

-> How much does it cost to start an insurance company?
-> Pros and cons of an insurance company

Need inspiration?

-> Other insurance company success stories
-> Examples of established insurance company
-> Marketing ideas for an insurance company
-> Insurance company Instagram bios

Other resources

-> Profitability of an insurance company

Funny Insurance Company Names

  • Industrial Reinsurance check availability
  • Cost check availability
  • The Cost Insurable check availability
  • Adequate check availability
  • Sponsored check availability
  • Cooking Insurance check availability
  • Supplementary Insurer Place check availability
  • Insurability Place check availability
  • The Excess Policy check availability
  • The Based Coverage check availability
  • Industrial Insuring check availability
  • UniversalInsurance check availability
  • Clarence Insurance check availability
  • Compulsory Reinsurance check availability
  • Public Underwriting Co check availability
  • Marine Underwriting Group check availability
  • Insurance Policy Pro check availability
  • ObligatoryInsurance check availability
  • The Age check availability
  • Industrial Insured check availability
  • Zurich Insurance check availability
  • Public Insurable check availability
  • Public Reinsurance Trading Co check availability
  • Underwriting Spot check availability
  • IndustrialInsurance check availability
  • The Universal Insured check availability
  • Insurer Spot check availability
  • Party Insurer Group check availability
  • Mandatory Insured Spot check availability
  • The Unemployment Policy check availability
  • Comprehensive Insurance Policy check availability
  • Subsidized Indemnity Co check availability
  • Additional Reinsurance Place check availability
  • Marine Underwriting check availability
  • Reinsurance Pro check availability
  • Variable Insurer Place check availability
  • Medical Insurer Co check availability
  • Insurable Spot check availability
  • TemporaryInsurance check availability
  • Supplemental Insurable Group check availability
  • Risk Coverage check availability
  • Medigap Insurance Policy check availability
  • Policy Pro check availability
  • Excess Coverage Spot check availability
  • Insurer Collective check availability
  • Adequate Insurance Policy Group check availability
  • Extended check availability
  • The Professional Insurer check availability
  • Enough Policy Pro check availability
  • The Unexpired check availability
  • MarineInsurance check availability
  • Fraternal Insurers Group check availability
  • Incoherence Insurance check availability
  • Industrial Insurance Agent check availability
  • Fraternal Insurers Place check availability
  • Voluntary Policy Trading Co check availability
  • SurgicalInsurance check availability
  • The Medical Insurable check availability
  • Adequate Underwriting Pro check availability
  • Mutual Insurable Co check availability
  • The Cheap check availability
  • The Personal Policy check availability
  • Insurance Policy Spot check availability
  • ComprehensiveInsurance check availability
  • Reinsurance Place check availability
  • Insurability Spot check availability
  • The Comprehensive check availability

Cool insurance company name ideas

  • Subsidized Insurability Pro check availability
  • CostInsurance check availability
  • Coverage Group check availability
  • Reinsurance Trading Co check availability
  • Medical Reinsurance check availability
  • Insured Trading Co check availability
  • Industrial Insurance Policy check availability
  • The Self Insured check availability
  • Ference Insurance check availability
  • The National check availability
  • Social Coverage Trading Co check availability
  • Mandatory check availability
  • Medical Underwriting Pro check availability
  • Term Insurer Spot check availability
  • The Temporary check availability
  • The Fraternal check availability
  • Public Underwriting Pro check availability
  • Insurable Place check availability
  • Extra Insurable Co check availability
  • Risk Insurable Spot check availability
  • Industrial Insurancer check availability
  • Double check availability
  • Insurer Co check availability
  • Party Reinsurance Trading Co check availability
  • The Excess check availability
  • Personal check availability
  • Tourist Insurance check availability
  • Surgical Insurer check availability
  • Adequate Insurance Policy Co check availability
  • The Social check availability
  • PartialInsurance check availability
  • The Catastrophic Underwriting check availability
  • Cost Policy Place check availability
  • Insurable Co check availability
  • Fraternal check availability
  • Terence Insurance check availability
  • Medical Reinsurance Place check availability
  • Industrial Insurability Pro check availability
  • The Public check availability
  • Ordinary Policy Spot check availability
  • Cost Insurer Spot check availability
  • Age Indemnity Trading Co check availability
  • Recurrence Insurance check availability
  • Insured Pro check availability
  • Medical Underwriting Collective check availability
  • Insurer Pro check availability
  • Surgical check availability
  • Contributory check availability
  • Variable Insurable check availability
  • The Professional check availability
  • The Federal Insurer check availability
  • The Variable check availability
  • Policy Trading Co check availability
  • Double Insurability Group check availability
  • Comprehensive Indemnity Trading Co check availability
  • The Marine check availability
  • Supplementary check availability
  • Adherence Insurance check availability
  • Additional Reinsurance Co check availability
  • Excess Reinsurance check availability
  • The Industrial Insurer check availability
  • Ordinary Indemnity Pro check availability
  • FederalInsurance check availability
  • The Best Policy check availability
  • Insurers Pro check availability
  • Marine Insurer Pro check availability
  • The Sponsored check availability

Unique insurance company name ideas

  • Industrial Insurers check availability
  • Variable Insurable Pro check availability
  • Mutual Insured Place check availability
  • Industrial Insurability check availability
  • Fraternal Reinsurance Spot check availability
  • The Life check availability
  • The Enough check availability
  • Terence Insurance check availability
  • Insurability Collective check availability
  • Self Insurable Collective check availability
  • DoubleInsurance check availability
  • The Health Indemnity check availability
  • Insuring Insurance check availability
  • Coherence Insurance check availability
  • Fault check availability
  • Self check availability
  • Sponsored Reinsurance Trading Co check availability
  • Sponsored Insurable Collective check availability
  • Underwriting Co check availability
  • Universal Insurable check availability
  • SponsoredInsurance check availability
  • Additional check availability
  • The Additional check availability
  • The Industrial check availability
  • Indemnity Co check availability
  • Ordinary check availability
  • Insurance Policy Collective check availability
  • Dental Reinsurance Place check availability
  • Indemnity Place check availability
  • Insurable Pro check availability
  • Mandatory Policy Co check availability
  • OverInsurance check availability
  • The Self check availability
  • BestInsurance check availability
  • Life Insurance Policy check availability
  • Private Insurability check availability
  • Unemployment Policy Co check availability
  • The Commercial Coverage check availability
  • Insurability Group check availability
  • Health check availability
  • Life Indemnity Collective check availability
  • Medical Underwriting check availability
  • National check availability
  • The Unemployment Insured check availability
  • Statutory Insurers Co check availability
  • Compulsory check availability
  • Subsidized Insurer Pro check availability
  • Excess Insurable Trading Co check availability
  • Sickness check availability
  • Surgical Insurable check availability
  • Curing Insurance check availability
  • Noninterference Insurance check availability
  • UnexpiredInsurance check availability
  • The Based check availability
  • Voluntary Insured Pro check availability
  • Touring Insurance check availability
  • Insurers Spot check availability
  • The Commercial check availability
  • Universal Reinsurance check availability
  • Fault Indemnity Trading Co check availability
  • The Supplemental check availability
  • Health Policy check availability
  • Extra Insurability check availability
  • Voluntary Indemnity Group check availability
  • Reinsurance Spot check availability
  • The Supplementary check availability
  • The Ordinary Insurance Policy check availability

Cute insurance company name ideas

  • Europe Insurance check availability
  • Industrial Indemnity check availability
  • PartyInsurance check availability
  • Temporary Insurance Policy Trading Co check availability
  • Securing Insurance check availability
  • National Insurance Policy check availability
  • Indemnity Pro check availability
  • Permanent Coverage Co check availability
  • HealthInsurance check availability
  • The Health Insured check availability
  • Sponsored Reinsurance Pro check availability
  • CompulsoryInsurance check availability
  • Reinsurance Co check availability
  • PrepaidInsurance check availability
  • Sureness Insurance check availability
  • The Prepaid Insurance Policy check availability
  • Variable Indemnity Spot check availability
  • Temporary Indemnity check availability
  • Catastrophic check availability
  • Voluntary Insurer check availability
  • Fault Insurance Policy check availability
  • Unexpired check availability
  • Industrial Insurable check availability
  • Party Indemnity check availability
  • DentalInsurance check availability
  • The Enough Coverage check availability
  • Mutual Insurer Group check availability
  • Permanent Insurability Collective check availability
  • Double Reinsurance Group check availability
  • Insurance Policy Trading Co check availability
  • The Voluntary Insured check availability
  • Partial check availability
  • Supplemental Insurability Collective check availability
  • Permanent check availability
  • Social check availability
  • Best Coverage Group check availability
  • The Fault check availability
  • Insurance Policy Co check availability
  • ExtraInsurance check availability
  • CommercialInsurance check availability
  • Underwriting Collective check availability
  • Party Insurers Place check availability
  • Industrial check availability
  • Unexpired Insurer Collective check availability
  • Comprehensive Insurability Co check availability
  • Underwriting Trading Co check availability
  • Temporary check availability
  • The Contributory Indemnity check availability
  • The Voluntary check availability
  • Occurrence Insurance check availability
  • Mutual Insurable check availability
  • Over Insurable check availability
  • Reinsurance Group check availability
  • Insurers Collective check availability
  • Extra Policy Place check availability
  • MedicalInsurance check availability
  • The Extended check availability
  • Supplemental Underwriting Group check availability
  • Unemployment Underwriting Collective check availability
  • MutualInsurance check availability
  • Subsidized Indemnity check availability
  • Sponsored Insurers Trading Co check availability
  • Reassuring Insurance check availability
  • The Obligatory check availability
  • Insurance Policy Group check availability
  • The Age Policy check availability
  • Statutory check availability

Clever insurance company name ideas

  • ExtendedInsurance check availability
  • Cheap Insurance Policy Co check availability
  • SubsidizedInsurance check availability
  • Interference Insurance check availability
  • The Mandatory check availability
  • Industrial Insurers Collective check availability
  • Mutual check availability
  • Concurrence Insurance check availability
  • Underwriting Place check availability
  • Terrance Insurance check availability
  • ExcessInsurance check availability
  • The Universal check availability
  • Compulsory Underwriting Place check availability
  • Dental check availability
  • Health Insurable check availability
  • Unexpired Indemnity Pro check availability
  • Extra check availability
  • Statutory Indemnity Collective check availability
  • Age Insurer Place check availability
  • The Personal check availability
  • Subsidized Insured Spot check availability
  • Sponsored Underwriting Co check availability
  • RiskInsurance check availability
  • Coinsurance Insurance check availability
  • Insurers Place check availability
  • Plural Insurance check availability
  • Voluntary check availability
  • VoluntaryInsurance check availability
  • The Extended Reinsurance check availability
  • Abhorrence Insurance check availability
  • Temporary Policy Group check availability
  • Comprehensive Policy Place check availability
  • Parents Insurance check availability
  • Durant Insurance check availability
  • Based Insurers Group check availability
  • Age Insurable Spot check availability
  • The Universal Reinsurance check availability
  • SupplementaryInsurance check availability
  • Age check availability
  • Life Insurer Trading Co check availability
  • The Additional Insurance Policy check availability
  • Prepaid Insurers Spot check availability
  • Catastrophic Insurers check availability
  • SocialInsurance check availability
  • Public check availability
  • The Enough Policy check availability
  • Alluring Insurance check availability
  • Partial Reinsurance Spot check availability
  • Voluntary Insurability Collective check availability
  • Over Indemnity check availability
  • Insured Co check availability
  • Insurable Trading Co check availability
  • Life check availability
  • The Subsidized check availability
  • PrivateInsurance check availability
  • PublicInsurance check availability
  • The Extra check availability
  • Unemployment check availability
  • The Compulsory check availability
  • Purest Insurance check availability
  • The Extra Coverage check availability
  • Medical Insurability Place check availability
  • Policy Group check availability
  • Deterrence Insurance check availability
  • Marine check availability
  • The Comprehensive Underwriting check availability
  • The Catastrophic check availability

Best insurance company name ideas

  • VariableInsurance check availability
  • Permanent Insurer Collective check availability
  • Policy Spot check availability
  • Industrial Insurer check availability
  • Private Coverage check availability
  • Insurability Co check availability
  • The Term check availability
  • Partial Insured Place check availability
  • Industrial Immediate Annuity check availability
  • Indemnity Collective check availability
  • SelfInsurance check availability
  • Additional Insurance Policy check availability
  • Insured Group check availability
  • Compulsory Insurer Group check availability
  • During Insurance check availability
  • Over check availability
  • Medical Reinsurance Collective check availability
  • Best check availability
  • The Medical check availability
  • The Ordinary check availability
  • Partial Insurability Trading Co check availability
  • The Federal check availability
  • Underwriting Pro check availability
  • Perseverance Insurance check availability
  • Cheap check availability
  • Party Insurability Collective check availability
  • Personal Insurer Place check availability
  • Temporary Indemnity Place check availability
  • Self Insurer Place check availability
  • LifeInsurance check availability
  • Insured Place check availability
  • Insurable Group check availability
  • Risk check availability
  • Supplemental Insurer Place check availability
  • AdditionalInsurance check availability
  • The Partial check availability
  • Obligatory check availability
  • Comprehensive Insured Place check availability
  • Enough check availability
  • Insurance Policy Place check availability
  • Double Coverage Spot check availability
  • The Unemployment Insurers check availability
  • Statutory Indemnity Pro check availability
  • Appearance Insurance check availability
  • EnoughInsurance check availability
  • PersonalInsurance check availability
  • AdequateInsurance check availability
  • Honduras Insurance check availability
  • Permanent Insurability Pro check availability
  • Private Insured Place check availability
  • Professional Insurers check availability
  • Commercial Insurability check availability
  • Medical check availability
  • Universal check availability
  • TermInsurance check availability
  • Medigap Insurers check availability
  • Variable Reinsurance Pro check availability
  • AgeInsurance check availability
  • Professional check availability
  • Sura Insurance check availability
  • Coverage Collective check availability
  • CheapInsurance check availability
  • The Marine Insured check availability
  • The Party Policy check availability
  • Enduring Insurance check availability
  • Subsidized Insurers Pro check availability
  • ObligatoryInsurance check availability

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Insurance Company:

Simple is always better

This means a few different things. Your insurance company name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your insurance company:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.