11 Beauty Instagram Accounts You Need To Follow [2024]

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Updated: January 20th, 2022

United States cosmetics market stood at USD95.92 billion in 2020 and is anticipated to grow with a CAGR of 8.64% during the forecast period to reach USD155.25 billion by 2026.

Beauty businesses are increasingly using Instagram to promote their products and services. This can be a great way to reach out to potential customers, as Instagram is a popular social media platform.

However, you do need to have a strategy in place, as well as an understanding of what works well on Instagram. One of the key things to remember when using Instagram for your beauty business is that it is a visual platform. This means that you need to post images and videos that are eye-catching and engaging. You can do this by using high-quality images and videos, as well as by creating interesting and engaging captions.

Here are some famous beauty Instagram accounts to follow to get some inspiration:

1. Desi Perkins - @desiperkins

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Desi Perkins is a multi-talented entrepreneur, she is a makeup artist and beauty blogger too.

She shares detailed tutorials on how to achieve any desired look from smoky eyes all the way down your face - giving you an effortless glow that lasts!

She shares tutorials on how to get that flawless makeup look on her Instagram account. Through her account, you will also get to about new makeup brands/products and she will provide an honest review about the quality & effectiveness of those products.

Followers: Desi Perkins has 4.2M followers on Instagram.

2. Amy Serrano - @amyserrano

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Amy Serrano is anything but vanilla, and her bold makeup looks reflect the cutting-edge aesthetic of a southern California native.

She is more than just a pretty face. She's got the skills to back up her bold makeup and fashion sense, too!

Amy knows exactly what works when it comes time for you to look your best! She shares amazing posts with others on social media.

Followers: Amy Serrano has 48.7K followers on Instagram.

3. Katie Jane Hughes - @katiejanehughes

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Katie Jane Hughes is an award-winning makeup artist who shows off her creative skills with unique and interesting looks.

She is making it easier than ever for people to learn how they can achieve everything from glossy skin all the way to watercolour tie-dye eyes.

If you want to see what the future of beauty looks like, be sure to follow her on Instagram.

Followers: Katie Jane Hughes has 747K followers on Instagram.

4. Jade Kendle-Godbolt - @jadegodbolt

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As an entrepreneur living in Dallas, Texas, Kendle-Godbolt knows the importance of authenticity. She challenges women to explore themselves and love themselves for who they are.

She shares mood-boosting content on self-discovery as well as tips & tricks that help you achieve your perfect curl!

Her Instagram posts will help you get those perfect locks without having to worry about your hair falling out or burning yourself with chemicals - just follow this certified beauty blogger.

Followers: Jade Kendle-Godbolt has 286K followers on Instagram.

5. Susan Yara - @susanyara

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Susan Yara is the co-founder of Naturium, a new skincare brand that features clinically effective and biocompatible products.

She shares her sensible approach to beauty while helping us build upon our robust routine in order to have healthier looking skin!

If you want to learn how to get that dewy, high-fashion look, be sure to check out this account.

Followers: Susan Yara has 387K followers on Instagram.

6. Hyram Yarbo - @skincarebyhyram

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Hyram Yarbo is a skincare specialist with an edge, giving honest reviews that are informative and detailed enough for any level of user to understand.

His informative videos on skincare ingredients are not only entertaining, but also provide honest and detailed tips to help you find your perfect routine for achieving flawless skin.

Follow this beauty guru on Instagram where you can get more tips from his bubbly personality.

Followers: Hyram Yarbo has 1.1M followers on Instagram.

7. Marcela Alcala - @mexicanbutjapanese

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Marcela Alcala is an Instagram star and beauty influencer with a passion for sharing the latest products in makeup, skincare, haircare and more.

Her Instagram posts are always about the latest makeup trends with a focus on skincare tips too!

This successful beauty influencer also shares personal stories from time spent working as well hosting live streams every week on her Instagram.

Followers: Marcela Alcala has 46K followers on Instagram.

8. Alba Ramos - @mrsalbaramos

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Alba Ramos is the founder of toxic-free living who was inspired to make a change after her oldest child was diagnosed with autism.

She shares how being green makes us feel more confident about future prospects as well as protects against any possible health risks due to toxins in our environment nowadays.

She shows how enthusiastic people can be about this lifestyle while also promoting an alternative message on social media platforms such as Instagram.

Followers: Alba Ramos has 327K followers on Instagram.

9. Christa B. Allen - @christaallen

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Christa Allen is an Instagram influencer who shares beauty tutorials and luxury products.

Her posts are full of highly curated images that speak for themselves as well as detailed descriptions about how she does each look.

Thanks to her beauty, fashion and luxury makeup tutorials on Instagram. Her feed provides a mix of high-tech tools with classic makeup looks that are calming and graceful.

Followers: Christa B. Allen has 576K followers on Instagram.

10. Charlotte Palermino - @charlotteparler

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Charlotte Palermino is a skincare fairy godmother and founder of Dieux Skin, with an extensive background in beauty.

She shares topics like slugging with Vaseline and letting go of any stigma around ageing in order to give you really informative tips on how best to care for your skin over time.

If you want really informative tips about your favourite products, then look no further than this expert's guidebook for a better understanding of them.

Followers: Charlotte Palermino has 200K followers on Instagram.

11. Alyssa Marie - @lyssamariexo

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Alyssa is a Caribbean-born digital creator who uses her platform to share her natural hair journey while inspiring others, like you and me!

Her innovative video tutorials make it easy for people of all different skill sets from around the world. She inspires us all the way in how we should care for our own kinks and coils.

Alyssa's Instagram channel has something special about every day: new content sure makes our days brighter.

Followers: Alyssa Marie has 132K followers on Instagram.

Final Thoughts:

Using Instagram is a great way to promote your beauty business.

By following these accounts on Instagram, you will get some inspiration for how you can improve your own account and make it more successful.

We hope our list will surely inspire you to follow your favorite beauty Instagram account!

If you are looking for more makeup or beauty business, you must check out some of these accounts and learn more about it at StarterStory.com

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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