Starting an umbrella brand requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell umbrella, or selling umbrella online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start an umbrella brand ➜
|Min Startup Costs||Max Startup Costs|
|Office Space Expenses||$35||$3,250|
|Employee & Freelancer Expenses||$0||$5,500|
|Equipment & Supply Expenses||$525||$5,500|
|Business Formation Fees||$5,600||$20,400|
|Retail Business Expenses||$0||$16,150|
|Advertising & Marketing Costs||$75||$4,786|
|Specific Industry Expenses||$0||$500|
|Terra Outdoor Living||terraoutdoor.com||#713,173|
|Schirm Oertel – European Umbrellas – www.european-umbrellas.com||european-umbrellas.com||#2,034,210|
|Flexibility||You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.|
|Meaningful business connections||You never know who you will meet as a umbrella brand. This could be the start of an incredible business opportunity!|
|High customer retention rates||Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.|
|Easy to encourage "impulse buy"||In the umbrella brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.|
|Unlimited income potential||With starting an umbrella brand there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.|
|Amazing perks and discounts||Working in the umbrella brand comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.|
|Motivation of employees||If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.|
|Longer Sales Process||A umbrella brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.|
|Low margins||The gross margins for your umbrella brand are typically around 13%, which can make it more challenging to incur new expenses and maintain profitability.|
|Taxes||As a umbrella brand, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.|
|Niche Market||A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.|
|High overhead expenses||With starting an umbrella brand, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.|
The most tried and true way to grow a umbrella brand is through word of mouth - some entrepreneurs would say it's more important than all social media.
Social media advertising is one of the leading ways to get the word out when it comes to umbrella brand.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.