Start A Private Snorkel Tour Business - Business Ideas

Updated: September 15th, 2022
Start A Private Snorkel Tour Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Do you enjoy watching fish and other underwater creatures? You could turn your love for underwater watching into a great snorkeling business. As much as snorkeling is a combination of entertainment and relaxation, starting a snorkel tour business is a fantastic way to earn income.

To get customers to your snorkeling tours, design an informative and colorful brochure depicting the entertainment and relaxation that snorkeling offers. Do not forget to record videos, share them widely on social media, and tag nearby restaurants, hotels, and campgrounds.

To run a successful business, you will need general knowledge and experience in snorkeling, first-aid training, and equipment. Also, due to the nature of this business, you will need to carry liability insurance and possibly a certificate identifying you as a tour operator.

Starting a private snorkel tour business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell snorkeling tours, or selling snorkeling tours online, you can use this page as a guide for everything you'll need to know.

Key Stats

revenue (monthly)
$60K
starting costs
$31.3K
gross margin
30%
avg product price
$120
time to build
330 days
growth
Direct sales
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Equipment & Supply Expenses

$66

$700

Vehicle Expenses

$2

$10,004

Retail Business Expenses

$1,250

$6,650

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$75

$3,986

Training & Education Expenses

$0

$850

Specific Industry Expenses

$0

$2,200

Successful Businesses

Business URL Rank

Boston Private

bostonprivate.com

77,026

Journey Mexico

journeymexico.com

528,215

Pride Of Maui

prideofmaui.com

771,234

Entertainment Plus

entertainment-plus.net

777,994

Santa Barbara Adventure Co.

sbadventureco.com

807,759

Panama City Dolphin Seafari Tours

snorkelshellisland.com

881,166

Miami Tours & Water Adventures

miamitoursandwateradventures.com

1,223,529

Kauai Sea Tours

kauaiseatours.com

1,848,250

Molokini Snorkeling

snorkelmolokini.com

1,922,576

Scuba San Diego

scubasandiego.com

1,983,957

unknown

mauimagicsnorkel.com

1,991,010

Pros & Cons

Pros Description

Rewarding work

Starting a private snorkel tour business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

No overhead costs

To get your private snorkel tour business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

Meaningful business connections

You never know who you will meet as a private snorkel tour business. This could be the start of an incredible business opportunity!

Daily physical activity

Private Snorkel Tour Business's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.

Amazing perks and discounts

Working in the private snorkel tour business comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.

You are your own boss!

With starting a private snorkel tour business, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!

Cons Description

Crowded Space

Competition is high when it comes to your private snorkel tour business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Work can be repetitive

You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!

Time commitment

With starting a private snorkel tour business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

You might struggle financially (at first)!

If you bootstrap your business or choose not to pay yourself (or pay yourself less than you were making at your corporate job), this can be financially taxing. It's important to adjust your lifestyle and set a plan for yourself so you don't find yourself in a stressful situation.

More of a challenge to run your business from home!

Running your business from the comfort of your own home is a big appeal for many entrepreneurs. With a private snorkel tour business, you are more likely to run your business out of your office or storefront space.

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜