Become A Musician - Business Ideas

Updated: September 15th, 2022
Become A Musician

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A musician writes, records, performs, markets, and sells original songs, albums, and merchandise. As a musician, you can build your business by creating music and connecting with fans.

With the rise of social media, music streaming, home recording technology, and direct fan access, indie musicians can build profitable artistry-driven businesses themselves.

To start, hone your craft and find your unique creative niche. Master your instruments, produce demos of songs showcasing your style, and play small local venues to build an early following.

You can leverage platforms like Instagram and TikTok to share your music as you build out a catalog of content. Also, release songs on major streaming services like Spotify and Apple Music so fans globally can listen, save, and share your work. Sell merchandise like t-shirts, hoodies, and posters on your own website to generate additional income from your growing following.

By perfecting your sound and engaging possible fans through social media, streaming, performances, and direct outreach, you can build a thriving long-term business around your artistic passion and originality.

Becoming a musician requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell music instrument playing services, or selling music instrument playing services online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$5.7B
revenue (monthly)
$3K
starting costs
$5.89K
gross margin
65%
time to build
210 days
growth
Word of mouth
business model
Subscriptions
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Training & Education Expenses

$0

$1,000

Software Expenses

$0

$594

Advertising & Marketing Costs

$0

$2,750

Website Costs

$13

$215

Specific Industry Expenses

$0

$100

Total Startup Costs

$13

$11,659

Successful Businesses

Business URL Rank

kennesaw

kennesaw.edu

15,134

Billie Eilish

billieeilish.com

65,248

Music Industry How To

musicindustryhowto.com

89,297

Interstate Music

interstatemusic.com

140,108

Soundplate.com

soundplate.com

222,501

Welcome to Music Reports!

musicreports.com

262,144

MTT

musicthinktank.com

280,593

The Music Fund

themusic.fund

418,191

Music Entrepreneur HQ

musicentrepreneurhq.com

622,909

Musicians Union

musiciansunion.org.uk

756,071

Performer Magazine The Musician's Resource

performermag.com

835,916

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Little startup costs required

The cost to start a musician costs significantly less money than most businesses, ranging anywhere from 12 to 11,659.

Rewarding work

Starting a musician can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A musician gives people a reason to visit your website and to keep coming back to you!

Cons Description

Crowded Space

Competition is high when it comes to your musician, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Constant maintenance of publication

You may find yourself constantly needing to update your musician in order to stay relevant for your audience and for those searching on google.

Lack of benefits

With a musician, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Isolation

Often times, as a musician, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a musician, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

No safety net

Typically, as a musician, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜