Start A Game Development - Business Ideas

Updated: September 16th, 2022
Start A Game Development

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A game development business involves creating and developing video games for various platforms such as PC, consoles, and mobile devices. This business involves a team of game designers, programmers, artists, and sound engineers working together to bring a game concept to life.

To start a game development business, it is essential to have a solid understanding of the game development process and be skilled in one or more areas, such as programming, art, or design. It is also essential to have strong business acumen and understand how to market and sell your games.

Some tips for running a successful game development business include:

  • Focus on a specific niche or genre of games to stand out in a crowded market.

  • Build a strong team of talented and passionate individuals who share your vision for the company.

  • Stay up to date on the latest trends and technologies in the gaming industry.

  • Build a strong online presence through social media and a website to market and sell your games.

  • Focus on building a loyal customer base by releasing regular updates and engaging with your community.

  • Don't be afraid to seek partnerships or sponsorships to help fund your projects.

  • Always be open to learning and improving your skills and processes to stay competitive.

Starting a game development requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell game development, or selling game development online, you can use this page as a guide for everything you'll need to know.

Key Stats

starting costs
$13.1K
gross margin
40%
avg product price
$300000000
time to build
360 days
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$600

$5,400

Equipment & Supply Expenses

$63

$200

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$0

$2,750

Total Startup Costs

$1,199

$26,011

Successful Businesses

Business URL Rank

Overwolf

overwolf.com

16,911

The Business Strategy Game

bsg-online.com

65,349

Ais Technolabs

aistechnolabs.com

107,355

HacknPlan

hacknplan.com

115,344

Kansas State University

ksu.edu

123,341

Stonemaier Games

stonemaiergames.com

152,665

Appknock

appknock.co

313,863

Zatun

zatun.com

477,948

Game Connection

game-connection.com

713,887

Zab Technologies

zabtechnologies.net

887,888

Carina Softlabs Inc.

carinasoftlabs.com

958,577

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Rewarding work

Starting a game development can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Meaningful business connections

You never know who you will meet as a game development . This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Easy to encourage "impulse buy"

In the game development , you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Low margins

The gross margins for your game development are typically around 40%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the game development , employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Stressful work

This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

High overhead expenses

With starting a game development , there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

You may need to charge sales tax

If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out this article

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜