Starting a fire safety business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell fire safety, or selling fire safety online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a fire safety business ➜
|Min Startup Costs||Max Startup Costs|
|Office Space Expenses||$35||$3,250|
|Employee & Freelancer Expenses||$0||$5,500|
|Equipment & Supply Expenses||$550||$6,000|
|Business Formation Fees||$600||$4,700|
|Advertising & Marketing Costs||$75||$4,786|
|Total Startup Costs||$2,042||$61,305|
|State Line Fire & Safety||statelinefireandsafety.com||#1,638,315|
|Fire Law Blog||firelawblog.com||#1,894,581|
|Red Truck Fire Co||redtruckfire.com||#2,333,633|
|Commercial Fire Safety, Alarm & Compression Company||kellerfire.com||#3,389,795|
|Denver Security Company, Home & Commercial||maxsecuritydenver.com||#5,315,841|
|Flexibility||You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.|
|Scalable||With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.|
|Meaningful business connections||You never know who you will meet as a fire safety business. This could be the start of an incredible business opportunity!|
|High customer retention rates||Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.|
|High margins||The gross margins for your fire safety business are typically around 22%, which is considerably high and allows you to grow your business and manage costs easily.|
|Easy to encourage "impulse buy"||In the fire safety business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.|
|Motivation of employees||If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.|
|Low margins||The gross margins for your fire safety business are typically around 22%, which can make it more challenging to incur new expenses and maintain profitability.|
|High employee turnover||In the fire safety business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.|
|High overhead expenses||With starting a fire safety business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.|
|Churn||In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.|
|Time commitment||With starting a fire safety business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.|
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
The most tried and true way to grow a fire safety business is through word of mouth - some entrepreneurs would say it's more important than all social media.
Social media advertising is one of the leading ways to get the word out when it comes to fire safety business.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.