Business Idea

Start A Fire Safety Business

About

Starting a fire safety business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell fire safety, or selling fire safety online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a fire safety business ➜

Key stats

market size
$67.7B
revenue (monthly)
$304K
starting costs
$202K
gross margin
22%
avg product price
$500
time to build
9 months

About

Starting a fire safety business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell fire safety, or selling fire safety online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a fire safety business ➜

Key stats

market size
$67.7B
revenue (monthly)
$304K
starting costs
$202K

 

gross margin
22%
avg product price
$500
time to build
9 months

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
Inventory Expenses $350 $14,750
Vehicle Expenses $50 $10,500
Other Expenses $0 $2,300
Software Expenses $150 $3,019
Advertising & Marketing Costs $75 $4,786
Total Startup Costs $2,042 $61,305

Successful Businesses

Business URL Rank
Commercial Fire commercialfire.com #520,061
Fireline fireline.com #1,493,017
State Line Fire & Safety statelinefireandsafety.com #1,638,315
Fire Law Blog firelawblog.com #1,894,581
Red Truck Fire Co redtruckfire.com #2,333,633
FireAvert fireavert.com #2,855,506
ANGONO angono.gov.ph #3,177,879
Commercial Fire Safety, Alarm & Compression Company kellerfire.com #3,389,795
Comatrol Systems comatrol-systems.com #4,420,114
Fire-X Corporation fire-x.net #5,209,193
Denver Security Company, Home & Commercial maxsecuritydenver.com #5,315,841

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a fire safety business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your fire safety business are typically around 22%, which is considerably high and allows you to grow your business and manage costs easily.
Easy to encourage "impulse buy" In the fire safety business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your fire safety business are typically around 22%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the fire safety business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
High overhead expenses With starting a fire safety business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting a fire safety business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    The most tried and true way to grow a fire safety business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to fire safety business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜