Business Idea

Start A Fire Safety Business

About

Starting a fire safety business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell fire safety, or selling fire safety online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a fire safety business ➜

Key stats

market size
$67.7B
revenue (monthly)
$304K
starting costs
$202K
gross margin
22%
avg product price
$500
time to build
9 months
growth
SEO
time investment
Side project

About

Starting a fire safety business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell fire safety, or selling fire safety online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a fire safety business ➜

Key stats

market size
$67.7B
revenue (monthly)
$304K
starting costs
$202K
gross margin
22%

 

avg product price
$500
time to build
9 months
growth
SEO
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $566 $5,700
Website Costs $303 $7,215
Business Formation Fees $600 $4,700
Inventory Expenses $350 $14,750
Vehicle Expenses $2 $10,004
Other Expenses $0 $2,300
Software Expenses $162 $3,069
Advertising & Marketing Costs $75 $4,786
Total Startup Costs $2,959 $59,876

Successful Businesses

Business URL Rank
FireAvert fireavert.com #1,044,868
Fireline fireline.com #1,305,517
State Line Fire & Safety statelinefireandsafety.com #1,638,315
Keller Fire kellerfire.com #3,389,795
Commercial Fire commercialfire.com #3,679,821
Fire Law Blog firelawblog.com #4,313,235
Comatrol Systems comatrol-systems.com #4,420,114
Fire-X Corporation fire-x.net #5,209,193
Max Security Inc. maxsecuritydenver.com #5,315,841
Total Fire and Safety totalfire.com #5,882,355
Summit Fire Protection summitfire.com #6,140,934

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a fire safety business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your fire safety business are typically around 22%, which is considerably high and allows you to grow your business and manage costs easily.
Easy to encourage "impulse buy" In the fire safety business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your fire safety business are typically around 22%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the fire safety business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
High overhead expenses With starting a fire safety business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting a fire safety business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.