Start An Embroidery Business - Business Ideas

Updated: September 16th, 2022
Start An Embroidery Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Demand for embroidery supplies is growing globally, so starting an embroidery business in 2024 can be a great opportunity. The industry is experiencing a boom, and it has never been the best time to start your own embroidery business.

Before starting the business, weigh whether you have the right skills and knowledge of different fabrics and stitching. The size of embroidery equipment will depend on the size of the business you are looking to set up and how much you are expecting to grow.

Popular items within the embroidery business include:

  • Caps
  • T-shirts
  • Polo shirts
  • Shirts
  • Jackets
  • Sweatshirts

When choosing the items to stock up on, consider the types of customers always looking for embroidered goods and factor in the market size.

Starting an embroidery business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell embroidery, or selling embroidery online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an embroidery business ➜

Key Stats

revenue (monthly)
$8.25K
starting costs
$21.9K
gross margin
80%
avg product price
$30
time to build
180 days
growth
Word of mouth
business model
E-Commerce
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Equipment & Supply Expenses

$66

$700

Software Expenses

$162

$2,745

Advertising & Marketing Costs

$75

$5,286

Total Startup Costs

$6,277

$43,698

Successful Businesses

Business URL Rank

Embroidery Designs

embroiderydesigns.com

87,064

Ricoma

ricoma.com

248,093

Shopworks Business Software

shopworx.com

611,672

5B's Contract Embroidery and Screen Printing

5bs.com

980,581

Impress Ink Screen Printing and Embroidery

impressink.com

1,009,997

BRANDED

brandedscreenprinting.com

1,130,209

Machine Embroidery Designs - Embroidery Garden

embroiderygarden.com

1,142,433

Image Connection

imageconnection.net

1,194,757

Monkey In A Dryer

monkeyinadryer.com

1,254,511

EmbroidMe

embroidme.com.au

1,287,594

Silver Screen Printing

silverscreenprinting.com

1,387,066

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Meaningful business connections

You never know who you will meet as a embroidery business. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

High margins

The gross margins for your embroidery business are typically around 80%, which is considerably high and allows you to grow your business and manage costs easily.

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A embroidery business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

High employee turnover

In the embroidery business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a embroidery business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Stressful work

This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜