Business Idea

Start An Embroidery Business

About

Starting an embroidery business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell embroidery, or selling embroidery online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an embroidery business ➜

Key stats

market size
$848M
revenue (monthly)
$8.25K
starting costs
$28.5K
gross margin
80%
avg product price
$30
time to build
6 months
growth
Word of mouth
business model
E-Commerce
time investment
Side project

About

Starting an embroidery business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell embroidery, or selling embroidery online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an embroidery business ➜

Key stats

market size
$848M
revenue (monthly)
$8.25K
starting costs
$28.5K
gross margin
80%
avg product price
$30

 

time to build
6 months
growth
Word of mouth
business model
E-Commerce
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Software Expenses $150 $2,695
Advertising & Marketing Costs $75 $5,286
Other Expenses $0 $800
Total Startup Costs $6,642 $50,431

Successful Businesses

Business URL Rank
brother brother.com #4,070
Embroidery Designs embroiderydesigns.com #87,064
Ricoma ricoma.com #248,093
Home Pickup Today samedaycustom.com #439,800
Shopworks Business Software shopworx.com #611,672
5B's Contract Embroidery and Screen Printing 5bs.com #980,581
Impress Ink Screen Printing and Embroidery impressink.com #1,009,997
BRANDED brandedscreenprinting.com #1,130,209
In the Hoop Machine Embroidery Designs Embroidery Garden embroiderygarden.com #1,142,433
Miami Tees miamitees.us #1,150,262
EmbroidMe embroidme.com.au #1,287,594

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a embroidery business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your embroidery business are typically around 80%, which is considerably high and allows you to grow your business and manage costs easily.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A embroidery business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
High employee turnover In the embroidery business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a embroidery business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a embroidery business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to embroidery business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Email marketing

    The more engaged list of emails, the more engaged customers, which ultimately leads to more sales. One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.