Start A Diagnostic Tools Business - Business Ideas

Updated: September 15th, 2022
Start A Diagnostic Tools Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

In an ever-evolving world where technology and healthcare intersect, starting a diagnostic tools business can be the right combination of purpose and profit. Simply put, this enterprise involves developing or distributing cutting-edge tools that doctors, clinicians, and healthcare workers use to diagnose and treat patients' conditions.

Being at the crux of human lives and scientific discovery, the demand for accurate diagnostic tools will always be significant. With the advent of personalized medicine, the need for diagnostic tools continues to rise, opening an opportunity for a rewarding business venture.

Getting involved means working with manufacturers, understanding the medical and technological aspects of the diagnostics, and reaching out to the relevant market sectors. It might seem daunting, but remember, you're placing important tools in the hands of professionals who can make a real difference in healthcare and, subsequently, people's lives. Who wouldn't want to be part of such a vital cog in the healthcare wheel of progress?

Starting a diagnostic tools business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell diagnostic tools, or selling diagnostic tools online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a diagnostic tools business ➜

Key Stats

revenue (monthly)
$4.2M
starting costs
$35.3K
gross margin
43%
avg product price
$210
time to build
180 days
growth
SEO
business model
Subscriptions
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Equipment & Supply Expenses

$66

$700

Retail Business Expenses

$1,250

$11,650

Inventory Expenses

$350

$14,750

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$75

$5,286

Total Startup Costs

$7,877

$70,447

Successful Businesses

Business URL Rank

AIDA64

aida64.com

52,783

AUTEL

autel.com

176,213

Diesel Laptops

diesellaptops.com

313,350

Total Car Diagnostics

totalcardiagnostics.com

346,570

Randox Laboratories

randox.com

360,365

Cornwell Tools

cornwelltools.com

411,822

Tecan Group Home

tecan.com

432,410

China OBD2 Diagnostic Tools

chinaobd2.com

549,168

NYSY GROUP - Diagnostics of mobile devices

nsysgroup.com

632,069

Visby Medical

visbymedical.com

743,854

Diagnostic World

diagnostic-world.com

753,948

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Gain exposure and experience

This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!

Unlimited income potential

With starting a diagnostic tools business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.

Predictable income stream

Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless!

Higher likelihood of getting referrals

This business is all about referrals, which can be a a very impactful way to attract and retain customers. It's critical that you have a great referral program in place that incentivizes your customers to tell their friends about your product.

You can sell your product in various places!

There are various different markets to sell your product, which will help you reach different audiences and revenue streams.

Cons Description

Longer Sales Process

A diagnostic tools business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Security Issues

With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.

High employee turnover

In the diagnostic tools business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a diagnostic tools business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

You may need to charge sales tax

If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out this article

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.