Business Idea

Start A Diagnostic Tools Business

About

Starting a diagnostic tools business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell diagnostic tools, or selling diagnostic tools online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a diagnostic tools business ➜

Key stats

market size
$41B
revenue (monthly)
$4.2M
starting costs
$44.3K
gross margin
43%
avg product price
$210
time to build
6 months
growth
SEO
business model
Advertising
time investment
Full time

About

Starting a diagnostic tools business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell diagnostic tools, or selling diagnostic tools online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a diagnostic tools business ➜

Key stats

market size
$41B
revenue (monthly)
$4.2M
starting costs
$44.3K
gross margin
43%
avg product price
$210

 

time to build
6 months
growth
SEO
business model
Advertising
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $566 $5,700
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $5,286
Other Expenses $0 $800
Total Startup Costs $9,207 $76,247

Successful Businesses

Business URL Rank
AIDA64 aida64.com #52,783
AUTEL autel.com #176,213
Diesel Laptops diesellaptops.com #313,350
Total Car Diagnostics totalcardiagnostics.com #346,570
Randox Laboratories randox.com #360,365
Cornwell Tools cornwelltools.com #411,822
Tecan Group Home tecan.com #432,410
China OBD2 Diagnostic Tools chinaobd2.com #549,168
NYSY GROUP - Diagnostics of mobile devices nsysgroup.com #632,069
Visby Medical visbymedical.com #743,854
Diagnostic World diagnostic-world.com #753,948

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Unlimited income potential With starting a diagnostic tools business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Predictable income stream Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless!
Higher likelihood of getting referrals This business is all about referrals, which can be a a very impactful way to attract and retain customers. It's critical that you have a great referral program in place that incentivizes your customers to tell their friends about your product.
You can sell your product in various places! There are various different markets to sell your product, which will help you reach different audiences and revenue streams.
Cons Description
Longer Sales Process A diagnostic tools business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Security Issues With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.
High employee turnover In the diagnostic tools business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a diagnostic tools business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
You may need to charge sales tax If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.