S
Starter Story
Business Idea
Start A Dermatology Business
About
Starting a dermatology business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell dermatology services, or selling dermatology services online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a dermatology business ➜
Key stats
market size
$7.4B
revenue (monthly)
$700K
starting costs
$28.2K
gross margin
24%
avg product price
$150
time to build
10 months
growth
Partnerships
business model
Brick & Mortar
time investment
Full time
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $35 | $3,250 |
| Employee & Freelancer Expenses | $0 | $5,500 |
| Equipment & Supply Expenses | $550 | $6,000 |
| Website Costs | $232 | $6,500 |
| Business Formation Fees | $5,600 | $20,400 |
| Software Expenses | $150 | $3,044 |
| Advertising & Marketing Costs | $75 | $4,786 |
| Other Expenses | $0 | $300 |
| Total Startup Costs | $6,642 | $49,780 |
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
Columbia University | dermatology.columbia.edu | #2,266 |
|
American Academy of Dermatology | aad.org | #34,181 |
|
Galderma | galderma.com | #168,612 |
|
Forefront Dermatology | forefrontdermatology.com | #273,798 |
|
Medical Spa San Diego, Cosmetic Dermatologist | drnowak.com | #358,013 |
|
Dermatology beyond the skin | leo-pharma.com | #459,373 |
|
Dermatologists & Skin Care Specialist | westdermatology.com | #565,489 |
|
Riverchase Dermatology | riverchasedermatology.com | #954,579 |
|
Dermatologist in Rochester, NY | dermrochester.com | #1,044,430 |
|
Australasian College of Dermatologists | dermcoll.edu.au | #1,051,943 |
|
Spectrum Dermatology | spectrumdermatology.com | #1,071,512 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Rewarding work | Starting a dermatology business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about. |
| Meaningful business connections | You never know who you will meet as a dermatology business. This could be the start of an incredible business opportunity! |
| High customer retention rates | Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
| Control of workload | With starting a dermatology business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you. |
| Gain exposure and experience | This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you! |
| Cons | Description |
|---|---|
| Motivation of employees | If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
| Low margins | The gross margins for your dermatology business are typically around 24%, which can make it more challenging to incur new expenses and maintain profitability. |
| Niche Market | A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience. |
| High overhead expenses | With starting a dermatology business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below. |
| Churn | In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible. |
| Time commitment | With starting a dermatology business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business. |
Marketing Ideas
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1
Affiliate program
An affiliate program is a way to reward people outside your organization to share your product.
-
2
Word of mouth
The most tried and true way to grow a dermatology business is through word of mouth - some entrepreneurs would say it's more important than all social media.
-
3
Advertising on social media
Social media advertising is one of the leading ways to get the word out when it comes to dermatology business.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
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