Don’t overthink it.
Here’s how my follow up emails typically go:
1 - First email
- Be polite and kind
- Simple one liner
2 - Second email
- A bit less polite
3 - Last email
- This is called “bait”
- When humans disagree by saying “No”, it provides them an illusion of safety and control. They feel less threatened and more in the driving seat. The above question is like a bait for them.
Interested in automating these follow ups?
I am the founder of Pigeon for Gmail , a CRM built inside Gmail that allows you to send cold email campaigns, schedule automated follow ups, and keep track of your entire process inside Gmail.
I am obviously biased, but I think it is the best lightweight CRM tool out there - I use it to manage a very high volume of deals inside my inbox and close them.