How To Think About Business Ideas

Pat Walls

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Updated: April 17th, 2025

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This course will help you change your mindset on how to think about business ideas.

What you'll learn:

Understand the 8 objections stopping you from building a business
You’ll become a business idea machine.
You’ll understand what makes a good business idea for you.
Learn why commitment is what separates successful businesses from the rest.

5 Lessons

Let's Go!

Change your mindset on how you think about business ideas.

The Big 8

Understand the 8 objections stopping you from building a business. The main reasons why people don't start a business (that you might be experiencing).

Problems > Solutions

Business ideas are everywhere. How to become obsessed with problems and turn into a business ideas machine.

The "Right" Business Idea (For You)

How to find a business idea that is right for you? 6 ways to identify business ideas that will increase your chances of success.

Commitment

Learn how to master one of the highest impact elements on the success of any business.

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Starter

Get inspired and learn from thousands of successful case studies.

$24 /month, billed annually

Billed annually

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4,296 founder case studies
Full access to our database of successful business case studies
Databases and deep dives
Full access to our 31+ databases of rising trends and business ideas
Find your idea with AI
Full access to our Idea Validator, Idea Remixer, and more (all trained on proprietary Starter Story data)

Most popular

Academy

Find your $1M idea and build it alongside thousands of founders.

$41 /month, billed annually

Billed annually

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Everything in Starter Plan
all case studies, deep dives, and reports
Private Slack community
Get feedback, share your wins, ask questions, and connect with thousands of successful founders
Academy & Courses
An on-demand library of courses covering the core roadmap: how to find ideas, validation, building MVPs, distribution, and growth — learn everything you need to build a successful business.
Lean SEO
How we went from 0 to 1M+ visitors/month with a different approach to SEO (4 hours)
Lean Email
How you can generate $1,000s per month with simple email marketing (3 hours)
+ All Other Trainings
AI Build Training, $1M Ideas, $1M Attention, and more.

Unlimited

Unlimited Academy & Starter Story Build Access (For Life)

$3,995 one-time payment

Billed only once. No subscription.

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Everything in Starter
All case studies, deep dives, and reports
Everything in Academy
Courses, recordings, and private community access
Everything in Starter Story Build
Unlimited access to Build programs, bootcamps, and support
Deals
$50K+ in savings on top software tools
Coming January: Growth & Distribution Bootcamps
Available on the Unlimited plan only