Pacific Outdoor Living

How I Started A $16M/Year Landscape Design Company

Terry Morrill
$1.1M
revenue/mo
1
Founders
82
Employees
Pacific Outdoor L...
from SUN VALLEY
started June 1999
$1,100,000
revenue/mo
1
Founders
82
Employees
market size
$9.97B
avg revenue (monthly)
$189K
starting costs
$18K
gross margin
90%
time to build
270 days
growth channels
SEO
business model
content-library
best tools
Google Drive, Exaktime, Netlify
time investment
Full time
pros & cons
40 Pros & Cons
tips
2 Tips
Discover what tools recommends to grow your business!
Discover what books Terry recommends to grow your business!
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Hello! Who are you and what business did you start?

I'm Terry Morrill, the owner of Pacific Outdoor Living, Pacific Pavingstone, and creator of the AIMM System. At Pacific Outdoor Living, our main product that we sell is a complete landscape design-build project to high-end residential customers. We refer to our primary customer base as the "mass affluent". I run Pacific Outdoor living and its sister company, Pacific Pavingstone, with my two sons, Trent and Chad Morrill.

how-i-started-a-16m-year-landscape-design-company

We handle everything in the backyard, from the design, demolition, construction, and finally, the finished project. We've completed tens of thousands of backyard renovation projects across Southern California.

Our office, located in Sun Valley, has a staff of over 80 employees. Within the staff, we have specialized crews in demolition, landscaping, pavers, and pools. These specialized crews are experts...

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