Keep it short.
Keep it short.
Did I mention keep it short?
The more you say, the more of a chance the reader will get bored or confused and not make it to the end of your email.
It should be just a few sentences.
Here’s a breakdown.
Sentence #1 - Something unique
- Do your research
- Stroke their ego
Sentence #2 - Get to the point
- What is the purpose of your email?
- Don’t beat around the bush
Sentence #3 - Introduce yourself
- Who are you
- Why are you important
- Keep this to one sentence
Sentence #4 - Benefits and social proof
- What’s in it for them?
- Explain the benefits
- Using words like SEO and using
- Use numbers (70k monthly readers) and stats.
- Use social proof - link to other brands you’ve worked with, testimonials, or articles written about you.
Sentence #5 - Pique their interest
- “If you’re interested, I can send you more details” - this implies there’s more to learn.
- Make it easy to respond - all they need to do is reply with one sentence “I’m interested” - rather than being confused on how to respond.
Extra tip - Send follow ups.
In addition to a nice, short email, you should send follow ups as it will drastically increase your responses rate.
I am the creator of Pigeon for Gmail, an app that allows you to send emails and automated follow ups inside Gmail.
You can also keep track of all your projects/leads inside Gmail.
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