How To Approach New Clients Through Email

How To Approach New Clients Through Email

The harsh truth is - depending on your approach, cold emails can go one of two ways:

  1. Pushy and ingenuine - typically leading to no response and lack of acknowledgment.
  2. Effective, personalized, and relevant to the customer- typically granting a response or at least a little curiosity...

Cold emails, if done the right way, are a great way to acquire new clients.

So, let's talk about general tips for crafting the perfect cold-email:

General Tips For Acquiring New Clients:

  • Keep it short - the more you say, the more of a chance the reader will get bored or confused and not make it to the end of your email.
  • Define and research your target audience- this builds trust and shows your customer that you truly care
  • Personalize the content of your email - put yourself in their shoes... would you open an email that looked like it was mass-sent out to hundreds of other prospects?
  • Demonstrate how your service will solve your customer's problem

Pro-tip: Send compelling follow-ups. You can automate follow-ups inside Gmail with Pigeon (and it's completely free).

High Performing Email in Action:

Here’s a breakdown of each sentence in an email to new clients that performs super well for me.

Sentence #1 - Something unique

  • Do your research
  • Stroke their ego


Sentence #2 - Get to the point

  • What is the purpose of your email?
  • Don’t beat around the bush


Sentence #3 - Introduce yourself

  • Who are you
  • Why are you important
  • Keep this to one sentence


Sentence #4 - Benefits and social proof

  • What’s in it for them?
  • Explain the benefits
  • Using words like SEO and using
  • Use numbers (70k monthly readers) and stats.
  • Use social proof - link to other brands you’ve worked with, testimonials, or articles written about you.


Sentence #5 - Pique their interest

  • “If you’re interested, I can send you more details” - this implies there’s more to learn.
  • Make it easy to respond - all they need to do is reply with one sentence “I’m interested” - rather than being confused on how to respond.


Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:

  • Connect + get advice from successful entrepreneurs
  • Step by step guides on how to start and grow
  • Exclusive and early access to the best case studies on the web
  • And much more!
Pat Walls,   Founder of Starter Story

Are you ready to boost your revenue?

Using Klaviyo will open up a massive, untapped sales channel and bring you closer to your customers!

We've interviewed many impressive businesses who swear by the results of the product, including Brumate, Beardbrand, and many more.

Level up your email marketing with Klaviyo!

Leave a comment
Your email address will not be published.