The harsh truth is - depending on your approach, cold emails can go one of two ways:
- Pushy and ingenuine - typically leading to no response and lack of acknowledgment.
- Effective, personalized, and relevant to the customer- typically granting a response or at least a little curiosity...
Cold emails, if done the right way, are a great way to acquire new clients.
So, let's talk about general tips for crafting the perfect cold-email:
General Tips For Acquiring New Clients:
- Keep it short - the more you say, the more of a chance the reader will get bored or confused and not make it to the end of your email.
- Define and research your target audience- this builds trust and shows your customer that you truly care
- Personalize the content of your email - put yourself in their shoes... would you open an email that looked like it was mass-sent out to hundreds of other prospects?
- Demonstrate how your service will solve your customer's problem
Pro-tip: Send compelling follow-ups. You can automate follow-ups inside Gmail with Pigeon (and it's completely free).
High Performing Email in Action:
Here’s a breakdown of each sentence in an email to new clients that performs super well for me.
Sentence #1 - Something unique
- Do your research
- Stroke their ego
Sentence #2 - Get to the point
- What is the purpose of your email?
- Don’t beat around the bush
Sentence #3 - Introduce yourself
- Who are you
- Why are you important
- Keep this to one sentence
Sentence #4 - Benefits and social proof
- What’s in it for them?
- Explain the benefits
- Using words like SEO and using
- Use numbers (70k monthly readers) and stats.
- Use social proof - link to other brands you’ve worked with, testimonials, or articles written about you.
Sentence #5 - Pique their interest
- “If you’re interested, I can send you more details” - this implies there’s more to learn.
- Make it easy to respond - all they need to do is reply with one sentence “I’m interested” - rather than being confused on how to respond.