How Many Email Follow-ups Do You Put In A Sequence?

How Many Email Follow-ups Do You Put In A Sequence?

You should have at least one follow up into your sequence, as that will grow your response rate by about 4%.

Based on some studies, one follow up will increase your reply rate from 9% to 13%


Each follow up will increase this rate marginally.

I usually have 1 email and then 3 follow ups.

My name is Pat and I’m the founder of Pigeon for Gmail, a simple tool that allows you to send follow up sequences right inside Gmail.

It is the simplest app out there. Here is how simple it is:

Create a simple follow up sequence right in Gmail.

  • This is inside Gmail - no outside app required!
  • Pull it up with a keyboard shortcut


Write out what you want your follow up to say:

  • Customize with variables like {{ first_name }}
  • You can as many follow-ups as you want


Define the time between follow-ups

  • Choose 2 days, 5 days, whatever you want
  • Future emails in the sequence will cancel if they respond


Send it off!

  • On the right sidebar of Gmail, you can now preview any upcoming emails
  • You can cancel them if you want


It’s that simple!

Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:

  • Connect + get advice from successful entrepreneurs
  • Step by step guides on how to start and grow
  • Exclusive and early access to the best case studies on the web
  • And much more!
Pat Walls,   Founder of Starter Story

Are you ready to boost your revenue?

Using Klaviyo will open up a massive, untapped sales channel and bring you closer to your customers!

We've interviewed many impressive businesses who swear by the results of the product, including Brumate, Beardbrand, and many more.

Level up your email marketing with Klaviyo!

Leave a comment
Your email address will not be published.