31 Best Hotel Marketing Email Subject Lines [2022]

31 Best Hotel Marketing Email Subject Lines [2022]

31 Best Hotel Marketing Email Subject Lines [2022]

Email marketing is an important part of any hotel's digital marketing strategy. It can be a very effective way to get your name out there, showcase promotions, and give your guests a reason to stay with you during their travels.

So how do you make sure that your email campaigns are successful?

First, you need to make sure that your emails are relevant, engaging, and personalized.

Second, you need to make sure that your subject line is catchy enough that people will want to open it.

In this article, we provide you with 30+ email subject lines you can use for your next email campaign.

Catchy Email Subject Lines for Hotels

  • Let's go for a hotel run...
  • Stay Longer and Pay Less
  • How to feel like you know your hotel room staff after just one night
  • On the go? grab a room in style
  • Notice to all guests
  • The hotel you deserve!
  • Dear guests ...
  • Seeing a movie this weekend? Don't forget your hotel!
  • Your room's air-con doesn't work and you need somewhere to sleep
  • Get your travel leads for free!

Best Email Subject Lines To Send to Guests

  • Get cash back on your hotel booking
  • Reserve a room at our hotel and never leave
  • Stay at the coolest independent hotels in [place name] this fall
  • Very few hotels are designed to cater for your wellbeing
  • Consider an upgrade, we'll make it worth your while
  • 1 week of adventure, 5 destinations, 1 party
  • Gift Your Mom an Outstanding Hotel Experience for Mother's Day
  • Best hotel deals in [City Name] under $150
  • Finally. A hotel brand that is authentic
  • Wondering Who's Checking In Tonight?

Fun Email Subject Lines For Hotels

  • Your complimentary toothbrush is waiting...
  • Award-Winning Hotels. These guys know what you need.
  • The hotel you stayed at forgot to leave the WiFi password...
  • The hotel with no towels?
  • This is what happens when comfort, luxury, and class get together
  • Who will you leave your belongings to when you are out?
  • You won't believe where we found your missing toothbrush today!
  • Please Endorse Your Stay (for a chance to win a trip)
  • Mr. Clean, one must question...
  • Because even hotel guests are people, too!
  • Thanks for booking a room at [Hotel]
  • Your Welcome Gift Awaits

Thank you for choosing us - email template

title= Thank you for choosing us Hi [name],

We just want to take the opportunity to thank you for choosing [company name] as your provider of [product(s) or service(s) you provide]. We are proud of our satisfied clientele and look forward to many years of working together.

You’ll be getting an email soon from your account representative, but if you have any questions in the meantime, you can respond to this email or call us at [phone number].

Thank you for your business and [well wishes relevant to your offering]!

The [company name] Team


For People Looking for a Family Vacation

title= Looking to spend a fun time with family? Hi [Name]

Congratulations on your new promotion. I'm happy for you! ‍ Planning this weekend with the family can be tough, but it doesn't have to be stressful. ‍ We at [ hotel name] hope that you'll find the perfect balance between work and play by staying with all the facilities you need. ‍ To get started planning your weekends off-site, come see us online at our website ____ ‍ Book your weekend now! ‍ Thanks [Signature]


GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

  • Spark interest and curiosity
  • A clear and urgent call to action
  • An offer/intriguing discount
  • Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
  • Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples


Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:


4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"


If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 31 best hotel marketing email subject lines [2022].

Pat Walls,  Founder of Starter Story
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