341 Best Halloween Email Subject Lines [2024]

Updated: January 20th, 2022

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 341 best halloween email subject lines [2024].

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

  • Happy Halloween To Our Boos
  • DAVIDsTEA: We’re soo pump(kin)ed about this free gift
  • Wonderfully wicked
  • Happy Halloween! Spooky Sale Inside!
  • Marketing Funnel Automation - SPOOKY — 22 Marketing Funnel Conversion Killers
  • Halloween Treats: Disappearing in 6 Hrs 🕧 – Angara
  • Halloween is just round the corner. Shop now for terrific discounts
  • Happy Halloween! 33% off our spookiest styles
  • Happy Halloween! 🎃 – SwipeStox
  • Happy Halloween! – Keep The Party Going!
  • Spectacular Halloween ideas
  • Happy Halloween! Our treat to you…
  • Be the Ring Leader this Halloween! – wet n wild
  • Papa Murphy’s - Trick or Treating on an Empty Stomach? Now THAT’S scary!
  • Pinterest - Last Minute Halloween Ideas
  • There’s no debating this SPOOKY-Good Deal
  • Trick or treating for adults on Halloween
  • Worldmarket.com - Screaming deals on Halloween snacks and decor + free shipping.
  • SiriusXM - Get In The Halloween State Of Mind
  • ⚡ Halloween Flash Sale ⚡ We’ve Switched Up Your Coupon! Get $30 off Now! – Overstock
  • Early Bird Halloween Sale
  • Boo! The Halloween Shop is Live – Boomdash
  • Shutterfly: A Halloween surprise – 101 free prints. 3 days only
  • Wrap your Halloween shopping
  • Don’t forget to shop our Halloween Sale!
  • Google Play: Scary-good games from Google Play + latch onto Disclosure’s latest album for 99 cents.
  • Our Halloween designs are quickly vanishing 👻 – Lovepop
  • Halloween is Near and the Deals are HERE!
  • Pinterest: Last Minute Halloween Ideas
  • Thanksgiving Point: Check out Spooky Saturday this weekend!
  • Kawaii Halloween! No Tricks… Only Treats! 🎃😍 – Blippo Kawaii Shop
  • Pinterest Partner Team: Halloween: Create a Spooky Board to Reach your Audience
  • Holidays & Celebrations - Oh My Gourd! Pumpkin Carving Ideas
  • Seven Peaks: More Halloween Fun! Crazy Corn Maze + Cornbelly’s + Hee Haw Farms + More!
  • ?Happy Halloween! Enjoy 30% off sitewide!?
  • Halloween sale sale. Get addicted to bumper sale
  • Celebrate Halloween as your favorite food
  • Haunt your own house this Halloween
  • Ivillage.com : Stars in Halloween Costumes: Guess Who’s Who!
  • Not to scare you, but you don’t have much time left – Offer ends soon
  • Get in the Halloween state of mind
  • Wickedly delicious Halloween treats.
  • Cooking.com: We Wouldn’t Trick You – Here’s an Early Treat
  • Utah Valley Massage Therapy: Halloween Special – Half OFF
  • The Freelancer: 7 Perfect Halloween Costumes for Freelancers
  • Eat, Drink and be Scary
  • Spread the word on Halloween to your friends.
  • Nocturnal Halloween spooky tour
  • Halloween special. Half off.
  • Klickn: It’s Scary-Easy Now to Find your Fun in and around Utah County
  • “Need to calm a sugar high?” – Lush
  • New deliberate Halloween podcast. Thanks for half a million downloads.
  • Inside a real life haunted house
  • Topgolf: Party at Topgolf this Halloween
  • 👻 Boo! We’ve resurrected our Halloween mystery deal! – Home Chef
  • Halloween is here
  • Trick-or-Treat? – Joybird
  • This massive giant will not eat you.
  • Yelp Salt Lake City: Halloween Hijinx
  • Google Play - Scary-good games from Google Play + latch onto Disclosure’s latest album for 99 cents.
  • Boo! A Halloween treat for you!
  • Happy Halloween! ??
  • Yandy Costumes: It’s Almost Halloween! $11.95 Overnight Shipping!
  • You’ve Got 2 More Days To Treat Yo Self – Road Runner Sports
  • 🎃 Pumpkin spice up your week with our Fall SALE! – Pottery Barn Kids
  • Pinterest: Monster mash potatoes, mummy dumplings and more
  • Klickn - It’s Scary-Easy Now to Find your Fun in and around Utah County
  • Happy Halloween! Get up to 50 percent discount on your favorite shoes
  • Monoprice - Logitech Harmony Smart Remote Control (Refurbished) $79.99 w/ Free Shipping
  • Zillow: Inside a Real-Life Haunted House
  • Grammarly: A Fun Halloween Quiz from Grammarly
  • “Don’t let Halloween sneak up on you!” – ModCloth
  • Last Minute Halloween Costumes With Next day delivery
  • Yelp Honolulu: Pumpkin Palooza
  • Chronicle Books: Put Some Boo in Your Next Book Order
  • Don’t buy your Halloween chocolate without reading this
  • Go crazy this Halloween night
  • 👻 TODAY ONLY! Play the Trick-or-Treat game … if you dare 👻 – Sears
  • A good offer- up to 60 percent off on Halloween
  • JCPenney - Scary savings! 20-50% off Monster Sale, Doorbusters & more
  • Is your business prepared for Halloween craze?
  • Magnolia Market: Necessities for the chilly nights ahead
  • Teavana: You deserve a treat, too.
  • Don’t get spooked! Offering you $ 10.
  • Scream with excitement – Killer Halloween looks!
  • The perfect Halloween soundtrack
  • Final Hours. The Halloween Sale Ends Midnight!
  • 👻Pre Halloween 2 day flash sale! 🎃😬 – Karity
  • Last opportunity to grab Halloween deals.
  • Etsy: Autumn Enchantment
  • Pinterest - Ha-ha-halloween costumes
  • What? Halloween already? 🎃 – 365Games
  • Songza.com - The Perfect Halloween Soundtrack
  • Bow down witches – it’s 3 for 2 on Halloween!
  • 3 Scary-Good Bags To Buy Now – Coach
  • You will regret that you have missed Halloween sale.
  • Yelp Honolulu: Trick-Or-Treating For Adults
  • [Halloween Flash Sale] – FREE Domestic Shipping offer! – Nine Line Apparel
  • Ends Today! 20% Off Kids For The Spooky Season – Hunter Boot
  • Happy Halloween! FREE shipping starts now, too
  • Monoprice: Logitech Harmony Smart Remote Control (Refurbished) $79.99 w/ Free Shipping | Haunting Deals up to 30% OFF!
  • Avail the offer of free shipping on Halloween.
  • Enchant & Bewitch – 3 for 2 on cosmetics
  • Pinterest: Ha-ha-halloween costumes
  • KSL Deals: Halloween Deals are Heating Up
  • DAVIDsTEA - We’re soo pump(kin)ed about this free gift
  • Wickedly delicious Halloween treats
  • Up to 30 percent off on Halloween sale. Don’t miss out
  • Fall deals on the occasion of Halloween.
  • Halloween fun and frolic
  • Ghoul, fix ya wig! – 20% off lacefronts
  • Boo-tiful offers ending soon!
  • Auto-Delivery | The Coffee You Want. When You Want It. No Tricks. – Keurig
  • KSL Deals: Halloween Activities for Everyone
  • Zillow: One Part Spook, Two Parts Spice
  • Coca-colastore.com - Celebrate Halloween as your favorite beverage!
  • BOO! 60% off Halloween styles ?
  • Amazon.com Deal of the Day: Up to 62% on Select Blu-ray Halloween Favorites
  • Grab special Halloween donuts
  • Etsy: Your Last-Minute Halloween Guide
  • Make this Halloween Boo-tiful with KAY 💎👻 – Kay Jewelers
  • Thanksgiving Point - Check out Spooky Saturday this weekend!
  • Necessities for chilly nights ahead.
  • Worldmarket.com: Screaming deals on Halloween snacks and decor + free shipping.
  • Accessorize: Win our Halloween treats | Beware of these bewitching accessories…
  • Thanksgiving Point: Scarecrow Festival is Here
  • Jon Acuff: The problem with Halloween
  • Redbubble: Our 20% off Halloween sale is about to ghost on you. Don’t miss out.
  • Pinterest: Your Guide To Carving Pumpkins
  • Trick-Or-Treat Yourself – Paravel
  • You deserve a treat at Halloween
  • Halloween pumpkin patch at the market
  • Witch, Please…
  • Pandora: Halloween is Here
  • Ha ha Halloween constumes
  • Groupon: Fall Deals
  • What’s New For You + Halloween Shop ?
  • Skyword: Skyword Monthly: Tricks & Treats
  • October is Here! 👻 See these Spooky Savings for Halloween. – Old Time Pottery
  • Bhg.com: Deliciously Spooky Halloween Recipes
  • KSL Deals - Halloween Savings Without the Scare
  • 🎃 👻 🥗 No tricks! Only treats! Enjoy DOUBLE points on all purchases today, 10/31! – Salad Works
  • “The treats still keep coming!” – Rogue + Wolf
  • No tricks! Only free treats this Halloween.
  • No tricks! Get $25 off today only
  • Our Kind of Halloween Mask – Bobbi Brown
  • Reverb.com: Shop our Halloween sale
  • We Heart Pics: Happy Halloween! Get 50% Discount on Awesome Accounts
  • “Halloween makeup inspo: Mystic Mermaid 🧜‍♀️” – Kat Von D Beauty
  • Halloween- Create a board to reach your customers.
  • Got a kid in the costume? Get a free Halloween workshop.
  • LAST CHANCE before the Halloween Collection disappears! – Wanderer Bracelets
  • Happy Halloween! No tricks, only treats. 🎃 – MishiBox
  • Groupon: Autumn Activities Ahead!
  • Papa Murphy’s: ” Trick or Treating on an Empty Stomach? Now THAT’S scary!
  • Power of Moms: NEW Deliberate-Mother Halloween Podcast | Thanks for ½ Million Downloads!
  • October calendar for Halloween kids and adults
  • 🎃 Scary Savings! Get Ready for… HALLOWEEN – Savings.com
  • Living Health: HALLOWEEN FLASH SALE!
  • Halloween marketing for ( name of the person)
  • 🎃 Your Halloween Treat 🎃 FREE SHIPPING (ends tomorrow!) – Pottery Barn
  • Halloween savings without the scare
  • KSL Deals: Last Chance on Halloween Deals
  • Papa Murphy’s - Satisfy Your Little Monsters with a Jack-o-Lantern Pizza.
  • Etsy: Spooktacular DIY inspiration
  • VideoBlocks.com - Whoa… scary
  • We are craving for Halloween free gifts.
  • Citrus Lane Shop: Ready For Halloween? Save 20% Off Costumes
  • 🎃 Frightful 👻 delightful 🏚️ decor 💀 for Halloween – Sears
  • RIFLE PAPER Co - Send Your Boos Some Love 👻
  • Big Deals: No Tricks, All Treats!
  • Satisfy your little monsters and get them pizza
  • Delicious Treats, No Spooky Ingredients. – Chobani
  • Happy Halloween! Save Up to $50!
  • Same day delivery of Halloween orders.
  • Happy Halloween! Get A Spooktacular Deal!
  • Halloween deals are heating up.
  • Tucanos Brazilian Grill: Scary Savings
  • Groupon: Nocturnal Halloween Zipline Tour
  • Get these spooky best sellers before they play their roles
  • Spooky Savings – Up to 50% off
  • Maverik, Adventure’s First Stop - BOGO FREE Pumpkin Cookies on Halloween!
  • Coca-colastore.com: Celebrate Halloween as your favorite beverage!
  • It’s behind you! – 3 for 2 Horror movies!
  • Ben Adkins: It Would Be Scary To Miss This!
  • Swisscolony.com: Get Your Halloween Treats Before They Vanish!
  • Cosmopolitan.co.uk: Go bump (and grind) in the night this Halloween!
  • Yellowmoon.org.uk: A frightfully good offer – up to 50% off Halloween
  • Groupon: Halloween Fun
  • Last minute Halloween ideas
  • We will not trick you- here is a Halloween treat
  • Halloween fair with the Prabhu Dayal Public School
  • Freaky savings this Halloween – Save $300 – Puffy
  • The Money Couple: Halloween Candy is the Crystal Ball into Your Child’s Future
  • Hotel Chocolate: Wickedly delicious Halloween treats + same day delivery just £3.95
  • It’s a Halloween Smash Sale!
  • Groupon: Introducing Groupon’s Fall Shop!
  • Hotel Chocolate - Wickedly delicious Halloween treats + same day delivery just £3.95
  • Stars in Halloween costumes. Guess who’ it.
  • Etsy: Practically Magic
  • “Is Fortnum’s haunted? 👻” – Fortnum & Mason
  • Get your Halloween treats before they get vanish
  • It’s the Halloween Shop. Trick or treat yourself.
  • ? Halloween is Coming… Shop Now for Terrifying Treats ?
  • ? Last Chance on Halloween Deals!
  • Yelp Salt Lake City: Donuts Are Nature’s Fruit
  • Halloween activities for everyone
  • Hallo… Qween!
  • Canva: Get spooky with Canva this Halloween [new templates]
  • Sally Hogshead: Spine Tingling Ideas…
  • Spooktacular makeup inspo + free delivery
  • Waves: Halloween Sale at Waves
  • Howard Partridge: Halloween Marketing for [Name]
  • Practically magical at this Halloween
  • IdeaCafe: Spook-tacular Halloween Marketing Ideas
  • 🎃 HAPPY HALLOWEEN | Get an exclusive 10% discount on your favorite styles – only for 24h!🎃 – Kapten & Son
  • Sephora Beauty Insider: Halloween beauty to fright and delight
  • Trick or… – Subway
  • Cotton On: No tricks, only treats this Halloween! USA online store coming soon!
  • Shoes So Good You’ll Scream!
  • From Our Ghouls to Yours – Sugarfina
  • Halloween enchantment
  • Scary-Good Deals. Creep it real. – Rue La La
  • LAST DAY! ? 20% Off Storewide Until Halloween
  • Halloween’s Biggest Sale: BOGO 30% Off Everything!
  • 🎃 👻 15% OFF EVERYTHING ends midnight! – Attitude Clothing
  • BOO! Our Halloween Sale Ends TONIGHT!
  • “Trick or treat! Try a spooky stay” – AirBnB
  • VideoBlocks.com: Whoa… scary
  • Check Out These Bone Chilling Discounts! – PetFlow
  • Songza.com: The Perfect Halloween Soundtrack
  • Don’t be haunted by bargains you missed
  • Etsy: The Cat’s Meow
  • JC Penney: Scary savings! 20-50% off Monster Sale, Doorbusters & more
  • Mummy dumplings, monster mash potatoes and more
  • 💖 A SWEET fix for the Sunday Scaries – Sugarfina
  • Free Shipping – Just for BOO!
  • 9 ideal Halloween costumes for freelancers
  • “You can still be a unicorn!” – Etsy
  • Unionplus.org: Don’t buy your Halloween candy without reading this
  • Scary monstrous savings! Get up to 70 percent off
  • Etsy: Are You Ready To Get Spooky?
  • Up to 66 percent off on your Halloween favourites
  • Just for you! 🎃 Halloween Sale! 30% OFF storewide👻 – Gorgeous Cosmetics
  • No Tricks, Just Treats! Extra 31% Off Today Only – Effy Jewelry
  • Final Haunt. Up to 26 percent off on spectacular deals
  • ☠️ Beware: Halloween Sale Ends Today ☠️ – Maniology
  • Halloween Masks are Here! 🎃 Protect Your Ghoul Gang 👻 — Shop Now! – Case-Mate
  • Screaming deals on Halloween décor and snacks
  • Treat your Broommates this Halloween
  • Noe Valley Bakery - This monster won’t eat you! 🧟♂️
  • KSL Deals: Halloween Savings Without the Scare
  • Paper Source: Get These Spooky Best Sellers Before They Ghost!
  • Bag of tricks – Everything you need for a last-minute Halloween party
  • Are you ready for Halloween? Save 20 percent on costumes
  • Happy Halloween! 30% off all shirts ends today – MANGO
  • Paper Source - Get These Spooky Best Sellers Before They Ghost!
  • Camera Shy: Got a Kid in a Costume? Get a Free 8×10 Sheet with your Session!
  • Halloween Hijinx – 20% Off Everything!
  • All Treats, No Tricks! 30% Off All Halloween Balms! – Lip Smacker
  • What are we going as tonight? – Velour Lashes
  • A Halloween surprise- 99 free points. 4 days only
  • “Enter this castle at your own risk…” – EmailMonks
  • This is not a trick… – Annie Selke
  • Halloween beauty delight and fright
  • ? Celebrate Halloween with our terrifyingly good offers
  • “Le freak? C’est chic!” – WeTransfer
  • IdeaCafe: Is Your Business Prepared for the Halloween Craze
  • Check out this spooky Saturday this Halloween
  • IdeaCafe - Spook-tacular Halloween Marketing Ideas
  • Yandy Costumes: Up To 70% Off All Halloween Costumes
  • Zillow - One Part Spook, Two Parts Spice
  • It’s Halloween. $ 112.00 overnight shipping
  • Fiverr: Don’t get spooked! We just want to offer you $5!
  • Mylan Specialty: Halloween Tips, See Inside
  • Care.com: Unearth Big Halloween Savings
  • Celebrate Halloween in style.
  • “Fall into these sweet new features” – Vimeo
  • UVU Special Olympics: Halloween Fair with the Dan Peterson School
  • Maverik, Adventure’s First Stop: BOGO FREE Pumpkin Cookies on Halloween!
  • Unearth big Halloween savings
  • In the spirit of Halloween. – Rothy’s
  • We’re Almost Out of Treats on Halloween
  • Accessorize - Win our Halloween treats
  • It’s A Halloween Treat!
  • Bluehost: Spread the word! Fall Sale starts 9/26.
  • Mageplaza - Have you spun the spooky wheel yet? Up to 40% discount!
  • Monoprice - Final Haunt! Up to 30% off Spooktacular Deals
  • Weieast.com: Be “Boo-tiful” this Halloween! Shop now on WeiEast.com! All treats, no tricks!
  • Tricks and treats for Halloween.
  • Monoprice: Final Haunt! Up to 30% off Spooktacular Deals.
  • Jeni’s Splendid Ice Creams: Cone Coins are the upgrade your trick-or-treat needs
  • BOO! Scary Savings Alert – Get 25% off your entire order! – Naturasil
  • Don’t forget our Halloween treat for you ?
  • Butterfly Wonderland: Butterfly Wonderland October News
  • Your last minute Halloween guide
  • Trick and/or Treat? – COMRAD
  • The best treat of Halloween – Motel 6
  • Have a Fang-tastic Halloween – MeUndies
  • More Halloween fun will make you crazy
  • Grab the scary savings
  • Teavana - You deserve a treat, too.
  • Papa Murphy’s: Satisfy Your Little Monsters with a Jack-o-Lantern Pizza.
  • Provo Recreation Center: Halloween Carnival – Basketball Registration – Holiday Party Rentals
  • Marketing Funnel Automation: SPOOKY — 22 Marketing Funnel Conversion Killers
  • No Tricks, only hours left to get this treat! – Weight Watchers
  • 💋 Get Vamped Up for Halloween! 🧛🏻‍♀️ – Memebox
  • Fortnum & Mason: Halloween is coming… shop now for terrifying treats
  • Etsy: Wonderfully Wicked
  • The Market Fresno: Halloween Pumpkin Patch at The Market
  • Win our Halloween treats.
  • Happy Halloween! 🎃 Take 50% off your first box – Home Chef
  • Last chance: It’s Time For Half Price Halloween – Busuu
  • Domino’s Pizza: Get the party started with Domino’s
  • BOO! – LOFT
  • Style so good, it’s spooky.
  • We’re scared (name)- Frighteningly big discounts
  • Cadbury: 15% Off All Ghoulish Goodies
  • What’s new, pumpkin?
  • A fun Halloween quiz from Buzzer word
  • Halloween tips, look inside
  • Las Iguanas - What’s your poison?
  • 🎃 This is Halloween 🎃 – Wanderer Bracelets
  • Halloween treats to fright and delight
  • SiriusXM: Get In The Halloween State Of Mind
  • Halloween sale is ending today
  • You are cordially uninvited to the Halloween party – Fenty Beauty
  • SwimKids: October Calendar for Kids Camp & Halloween
  • Waves Audio: Halloween Sale – Ends Today
  • Yandy Costumes: Last Chance! $19.95 Saturday Halloween Delivery!
  • Happy Halloween! Treat yourself with 31% off your order
  • Ben Adkins - It Would Be Scary To Miss This!
  • Halloween flash sale
  • Autumn activities ahead of Halloween
  • Yandy Costumes: ARRRRE You Going to Be a Pirate This Halloween?
  • Halloween costume = Free tea 👻 – David’s Tea
  • RIFLE PAPER Co.: Send Your Boos Some Love ?
  • Noe Valley Bakery: This monster won’t eat you! ?‍♂️
  • BOO 👻 Mickey Mouse and Friends Scare Up Fun for a Glowing Disney Halloween – The Bradford Exchange
  • Halloween carnival- Football registration- Holiday party rentals
  • Beware of these bewitching accessories…

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

  • Spark interest and curiosity
  • A clear and urgent call to action
  • An offer/intriguing discount
  • Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
  • Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples


Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:


4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"


If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 341 best halloween email subject lines [2024].

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.