341 Best Halloween Email Subject Lines [2024]

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Updated: January 20th, 2022

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 341 best halloween email subject lines [2024].

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

Happy Halloween To Our Boos
DAVIDsTEA: We’re soo pump(kin)ed about this free gift
Wonderfully wicked
Happy Halloween! Spooky Sale Inside!
Marketing Funnel Automation - SPOOKY — 22 Marketing Funnel Conversion Killers
Halloween Treats: Disappearing in 6 Hrs 🕧 – Angara
Halloween is just round the corner. Shop now for terrific discounts
Happy Halloween! 33% off our spookiest styles
Happy Halloween! 🎃 – SwipeStox
Happy Halloween! – Keep The Party Going!
Spectacular Halloween ideas
Happy Halloween! Our treat to you…
Be the Ring Leader this Halloween! – wet n wild
Papa Murphy’s - Trick or Treating on an Empty Stomach? Now THAT’S scary!
Pinterest - Last Minute Halloween Ideas
There’s no debating this SPOOKY-Good Deal
Trick or treating for adults on Halloween
Worldmarket.com - Screaming deals on Halloween snacks and decor + free shipping.
SiriusXM - Get In The Halloween State Of Mind
⚡ Halloween Flash Sale ⚡ We’ve Switched Up Your Coupon! Get $30 off Now! – Overstock
Early Bird Halloween Sale
Boo! The Halloween Shop is Live – Boomdash
Shutterfly: A Halloween surprise – 101 free prints. 3 days only
Wrap your Halloween shopping
Don’t forget to shop our Halloween Sale!
Google Play: Scary-good games from Google Play + latch onto Disclosure’s latest album for 99 cents.
Our Halloween designs are quickly vanishing 👻 – Lovepop
Halloween is Near and the Deals are HERE!
Pinterest: Last Minute Halloween Ideas
Thanksgiving Point: Check out Spooky Saturday this weekend!
Kawaii Halloween! No Tricks… Only Treats! 🎃😍 – Blippo Kawaii Shop
Pinterest Partner Team: Halloween: Create a Spooky Board to Reach your Audience
Holidays & Celebrations - Oh My Gourd! Pumpkin Carving Ideas
Seven Peaks: More Halloween Fun! Crazy Corn Maze + Cornbelly’s + Hee Haw Farms + More!
?Happy Halloween! Enjoy 30% off sitewide!?
Halloween sale sale. Get addicted to bumper sale
Celebrate Halloween as your favorite food
Haunt your own house this Halloween
Ivillage.com : Stars in Halloween Costumes: Guess Who’s Who!
Not to scare you, but you don’t have much time left – Offer ends soon
Get in the Halloween state of mind
Wickedly delicious Halloween treats.
Cooking.com: We Wouldn’t Trick You – Here’s an Early Treat
Utah Valley Massage Therapy: Halloween Special – Half OFF
The Freelancer: 7 Perfect Halloween Costumes for Freelancers
Eat, Drink and be Scary
Spread the word on Halloween to your friends.
Nocturnal Halloween spooky tour
Halloween special. Half off.
Klickn: It’s Scary-Easy Now to Find your Fun in and around Utah County
“Need to calm a sugar high?” – Lush
New deliberate Halloween podcast. Thanks for half a million downloads.
Inside a real life haunted house
Topgolf: Party at Topgolf this Halloween
👻 Boo! We’ve resurrected our Halloween mystery deal! – Home Chef
Halloween is here
Trick-or-Treat? – Joybird
This massive giant will not eat you.
Yelp Salt Lake City: Halloween Hijinx
Google Play - Scary-good games from Google Play + latch onto Disclosure’s latest album for 99 cents.
Boo! A Halloween treat for you!
Happy Halloween! ??
Yandy Costumes: It’s Almost Halloween! $11.95 Overnight Shipping!
You’ve Got 2 More Days To Treat Yo Self – Road Runner Sports
🎃 Pumpkin spice up your week with our Fall SALE! – Pottery Barn Kids
Pinterest: Monster mash potatoes, mummy dumplings and more
Klickn - It’s Scary-Easy Now to Find your Fun in and around Utah County
Happy Halloween! Get up to 50 percent discount on your favorite shoes
Monoprice - Logitech Harmony Smart Remote Control (Refurbished) $79.99 w/ Free Shipping
Zillow: Inside a Real-Life Haunted House
Grammarly: A Fun Halloween Quiz from Grammarly
“Don’t let Halloween sneak up on you!” – ModCloth
Last Minute Halloween Costumes With Next day delivery
Yelp Honolulu: Pumpkin Palooza
Chronicle Books: Put Some Boo in Your Next Book Order
Don’t buy your Halloween chocolate without reading this
Go crazy this Halloween night
👻 TODAY ONLY! Play the Trick-or-Treat game … if you dare 👻 – Sears
A good offer- up to 60 percent off on Halloween
JCPenney - Scary savings! 20-50% off Monster Sale, Doorbusters & more
Is your business prepared for Halloween craze?
Magnolia Market: Necessities for the chilly nights ahead
Teavana: You deserve a treat, too.
Don’t get spooked! Offering you $ 10.
Scream with excitement – Killer Halloween looks!
The perfect Halloween soundtrack
Final Hours. The Halloween Sale Ends Midnight!
👻Pre Halloween 2 day flash sale! 🎃😬 – Karity
Last opportunity to grab Halloween deals.
Etsy: Autumn Enchantment
Pinterest - Ha-ha-halloween costumes
What? Halloween already? 🎃 – 365Games
Songza.com - The Perfect Halloween Soundtrack
Bow down witches – it’s 3 for 2 on Halloween!
3 Scary-Good Bags To Buy Now – Coach
You will regret that you have missed Halloween sale.
Yelp Honolulu: Trick-Or-Treating For Adults
[Halloween Flash Sale] – FREE Domestic Shipping offer! – Nine Line Apparel
Ends Today! 20% Off Kids For The Spooky Season – Hunter Boot
Happy Halloween! FREE shipping starts now, too
Monoprice: Logitech Harmony Smart Remote Control (Refurbished) $79.99 w/ Free Shipping | Haunting Deals up to 30% OFF!
Avail the offer of free shipping on Halloween.
Enchant & Bewitch – 3 for 2 on cosmetics
Pinterest: Ha-ha-halloween costumes
KSL Deals: Halloween Deals are Heating Up
DAVIDsTEA - We’re soo pump(kin)ed about this free gift
Wickedly delicious Halloween treats
Up to 30 percent off on Halloween sale. Don’t miss out
Fall deals on the occasion of Halloween.
Halloween fun and frolic
Ghoul, fix ya wig! – 20% off lacefronts
Boo-tiful offers ending soon!
Auto-Delivery | The Coffee You Want. When You Want It. No Tricks. – Keurig
KSL Deals: Halloween Activities for Everyone
Zillow: One Part Spook, Two Parts Spice
Coca-colastore.com - Celebrate Halloween as your favorite beverage!
BOO! 60% off Halloween styles ?
Amazon.com Deal of the Day: Up to 62% on Select Blu-ray Halloween Favorites
Grab special Halloween donuts
Etsy: Your Last-Minute Halloween Guide
Make this Halloween Boo-tiful with KAY 💎👻 – Kay Jewelers
Thanksgiving Point - Check out Spooky Saturday this weekend!
Necessities for chilly nights ahead.
Worldmarket.com: Screaming deals on Halloween snacks and decor + free shipping.
Accessorize: Win our Halloween treats | Beware of these bewitching accessories…
Thanksgiving Point: Scarecrow Festival is Here
Jon Acuff: The problem with Halloween
Redbubble: Our 20% off Halloween sale is about to ghost on you. Don’t miss out.
Pinterest: Your Guide To Carving Pumpkins
Trick-Or-Treat Yourself – Paravel
You deserve a treat at Halloween
Halloween pumpkin patch at the market
Witch, Please…
Pandora: Halloween is Here
Ha ha Halloween constumes
Groupon: Fall Deals
What’s New For You + Halloween Shop ?
Skyword: Skyword Monthly: Tricks & Treats
October is Here! 👻 See these Spooky Savings for Halloween. – Old Time Pottery
Bhg.com: Deliciously Spooky Halloween Recipes
KSL Deals - Halloween Savings Without the Scare
🎃 👻 🥗 No tricks! Only treats! Enjoy DOUBLE points on all purchases today, 10/31! – Salad Works
“The treats still keep coming!” – Rogue + Wolf
No tricks! Only free treats this Halloween.
No tricks! Get $25 off today only
Our Kind of Halloween Mask – Bobbi Brown
Reverb.com: Shop our Halloween sale
We Heart Pics: Happy Halloween! Get 50% Discount on Awesome Accounts
“Halloween makeup inspo: Mystic Mermaid 🧜‍♀️” – Kat Von D Beauty
Halloween- Create a board to reach your customers.
Got a kid in the costume? Get a free Halloween workshop.
LAST CHANCE before the Halloween Collection disappears! – Wanderer Bracelets
Happy Halloween! No tricks, only treats. 🎃 – MishiBox
Groupon: Autumn Activities Ahead!
Papa Murphy’s: ” Trick or Treating on an Empty Stomach? Now THAT’S scary!
Power of Moms: NEW Deliberate-Mother Halloween Podcast | Thanks for ½ Million Downloads!
October calendar for Halloween kids and adults
🎃 Scary Savings! Get Ready for… HALLOWEEN – Savings.com
Living Health: HALLOWEEN FLASH SALE!
Halloween marketing for ( name of the person)
🎃 Your Halloween Treat 🎃 FREE SHIPPING (ends tomorrow!) – Pottery Barn
Halloween savings without the scare
KSL Deals: Last Chance on Halloween Deals
Papa Murphy’s - Satisfy Your Little Monsters with a Jack-o-Lantern Pizza.
Etsy: Spooktacular DIY inspiration
VideoBlocks.com - Whoa… scary
We are craving for Halloween free gifts.
Citrus Lane Shop: Ready For Halloween? Save 20% Off Costumes
🎃 Frightful 👻 delightful 🏚️ decor 💀 for Halloween – Sears
RIFLE PAPER Co - Send Your Boos Some Love 👻
Big Deals: No Tricks, All Treats!
Satisfy your little monsters and get them pizza
Delicious Treats, No Spooky Ingredients. – Chobani
Happy Halloween! Save Up to $50!
Same day delivery of Halloween orders.
Happy Halloween! Get A Spooktacular Deal!
Halloween deals are heating up.
Tucanos Brazilian Grill: Scary Savings
Groupon: Nocturnal Halloween Zipline Tour
Get these spooky best sellers before they play their roles
Spooky Savings – Up to 50% off
Maverik, Adventure’s First Stop - BOGO FREE Pumpkin Cookies on Halloween!
Coca-colastore.com: Celebrate Halloween as your favorite beverage!
It’s behind you! – 3 for 2 Horror movies!
Ben Adkins: It Would Be Scary To Miss This!
Swisscolony.com: Get Your Halloween Treats Before They Vanish!
Cosmopolitan.co.uk: Go bump (and grind) in the night this Halloween!
Yellowmoon.org.uk: A frightfully good offer – up to 50% off Halloween
Groupon: Halloween Fun
Last minute Halloween ideas
We will not trick you- here is a Halloween treat
Halloween fair with the Prabhu Dayal Public School
Freaky savings this Halloween – Save $300 – Puffy
The Money Couple: Halloween Candy is the Crystal Ball into Your Child’s Future
Hotel Chocolate: Wickedly delicious Halloween treats + same day delivery just £3.95
It’s a Halloween Smash Sale!
Groupon: Introducing Groupon’s Fall Shop!
Hotel Chocolate - Wickedly delicious Halloween treats + same day delivery just £3.95
Stars in Halloween costumes. Guess who’ it.
Etsy: Practically Magic
“Is Fortnum’s haunted? 👻” – Fortnum & Mason
Get your Halloween treats before they get vanish
It’s the Halloween Shop. Trick or treat yourself.
? Halloween is Coming… Shop Now for Terrifying Treats ?
? Last Chance on Halloween Deals!
Yelp Salt Lake City: Donuts Are Nature’s Fruit
Halloween activities for everyone
Hallo… Qween!
Canva: Get spooky with Canva this Halloween [new templates]
Sally Hogshead: Spine Tingling Ideas…
Spooktacular makeup inspo + free delivery
Waves: Halloween Sale at Waves
Howard Partridge: Halloween Marketing for [Name]
Practically magical at this Halloween
IdeaCafe: Spook-tacular Halloween Marketing Ideas
🎃 HAPPY HALLOWEEN | Get an exclusive 10% discount on your favorite styles – only for 24h!🎃 – Kapten & Son
Sephora Beauty Insider: Halloween beauty to fright and delight
Trick or… – Subway
Cotton On: No tricks, only treats this Halloween! USA online store coming soon!
Shoes So Good You’ll Scream!
From Our Ghouls to Yours – Sugarfina
Halloween enchantment
Scary-Good Deals. Creep it real. – Rue La La
LAST DAY! ? 20% Off Storewide Until Halloween
Halloween’s Biggest Sale: BOGO 30% Off Everything!
🎃 👻 15% OFF EVERYTHING ends midnight! – Attitude Clothing
BOO! Our Halloween Sale Ends TONIGHT!
“Trick or treat! Try a spooky stay” – AirBnB
VideoBlocks.com: Whoa… scary
Check Out These Bone Chilling Discounts! – PetFlow
Songza.com: The Perfect Halloween Soundtrack
Don’t be haunted by bargains you missed
Etsy: The Cat’s Meow
JC Penney: Scary savings! 20-50% off Monster Sale, Doorbusters & more
Mummy dumplings, monster mash potatoes and more
💖 A SWEET fix for the Sunday Scaries – Sugarfina
Free Shipping – Just for BOO!
9 ideal Halloween costumes for freelancers
“You can still be a unicorn!” – Etsy
Unionplus.org: Don’t buy your Halloween candy without reading this
Scary monstrous savings! Get up to 70 percent off
Etsy: Are You Ready To Get Spooky?
Up to 66 percent off on your Halloween favourites
Just for you! 🎃 Halloween Sale! 30% OFF storewide👻 – Gorgeous Cosmetics
No Tricks, Just Treats! Extra 31% Off Today Only – Effy Jewelry
Final Haunt. Up to 26 percent off on spectacular deals
☠️ Beware: Halloween Sale Ends Today ☠️ – Maniology
Halloween Masks are Here! 🎃 Protect Your Ghoul Gang 👻 — Shop Now! – Case-Mate
Screaming deals on Halloween décor and snacks
Treat your Broommates this Halloween
Noe Valley Bakery - This monster won’t eat you! 🧟♂️
KSL Deals: Halloween Savings Without the Scare
Paper Source: Get These Spooky Best Sellers Before They Ghost!
Bag of tricks – Everything you need for a last-minute Halloween party
Are you ready for Halloween? Save 20 percent on costumes
Happy Halloween! 30% off all shirts ends today – MANGO
Paper Source - Get These Spooky Best Sellers Before They Ghost!
Camera Shy: Got a Kid in a Costume? Get a Free 8×10 Sheet with your Session!
Halloween Hijinx – 20% Off Everything!
All Treats, No Tricks! 30% Off All Halloween Balms! – Lip Smacker
What are we going as tonight? – Velour Lashes
A Halloween surprise- 99 free points. 4 days only
“Enter this castle at your own risk…” – EmailMonks
This is not a trick… – Annie Selke
Halloween beauty delight and fright
? Celebrate Halloween with our terrifyingly good offers
“Le freak? C’est chic!” – WeTransfer
IdeaCafe: Is Your Business Prepared for the Halloween Craze
Check out this spooky Saturday this Halloween
IdeaCafe - Spook-tacular Halloween Marketing Ideas
Yandy Costumes: Up To 70% Off All Halloween Costumes
Zillow - One Part Spook, Two Parts Spice
It’s Halloween. $ 112.00 overnight shipping
Fiverr: Don’t get spooked! We just want to offer you $5!
Mylan Specialty: Halloween Tips, See Inside
Care.com: Unearth Big Halloween Savings
Celebrate Halloween in style.
“Fall into these sweet new features” – Vimeo
UVU Special Olympics: Halloween Fair with the Dan Peterson School
Maverik, Adventure’s First Stop: BOGO FREE Pumpkin Cookies on Halloween!
Unearth big Halloween savings
In the spirit of Halloween. – Rothy’s
We’re Almost Out of Treats on Halloween
Accessorize - Win our Halloween treats
It’s A Halloween Treat!
Bluehost: Spread the word! Fall Sale starts 9/26.
Mageplaza - Have you spun the spooky wheel yet? Up to 40% discount!
Monoprice - Final Haunt! Up to 30% off Spooktacular Deals
Weieast.com: Be “Boo-tiful” this Halloween! Shop now on WeiEast.com! All treats, no tricks!
Tricks and treats for Halloween.
Monoprice: Final Haunt! Up to 30% off Spooktacular Deals.
Jeni’s Splendid Ice Creams: Cone Coins are the upgrade your trick-or-treat needs
BOO! Scary Savings Alert – Get 25% off your entire order! – Naturasil
Don’t forget our Halloween treat for you ?
Butterfly Wonderland: Butterfly Wonderland October News
Your last minute Halloween guide
Trick and/or Treat? – COMRAD
The best treat of Halloween – Motel 6
Have a Fang-tastic Halloween – MeUndies
More Halloween fun will make you crazy
Grab the scary savings
Teavana - You deserve a treat, too.
Papa Murphy’s: Satisfy Your Little Monsters with a Jack-o-Lantern Pizza.
Provo Recreation Center: Halloween Carnival – Basketball Registration – Holiday Party Rentals
Marketing Funnel Automation: SPOOKY — 22 Marketing Funnel Conversion Killers
No Tricks, only hours left to get this treat! – Weight Watchers
💋 Get Vamped Up for Halloween! 🧛🏻‍♀️ – Memebox
Fortnum & Mason: Halloween is coming… shop now for terrifying treats
Etsy: Wonderfully Wicked
The Market Fresno: Halloween Pumpkin Patch at The Market
Win our Halloween treats.
Happy Halloween! 🎃 Take 50% off your first box – Home Chef
Last chance: It’s Time For Half Price Halloween – Busuu
Domino’s Pizza: Get the party started with Domino’s
BOO! – LOFT
Style so good, it’s spooky.
We’re scared (name)- Frighteningly big discounts
Cadbury: 15% Off All Ghoulish Goodies
What’s new, pumpkin?
A fun Halloween quiz from Buzzer word
Halloween tips, look inside
Las Iguanas - What’s your poison?
🎃 This is Halloween 🎃 – Wanderer Bracelets
Halloween treats to fright and delight
SiriusXM: Get In The Halloween State Of Mind
Halloween sale is ending today
You are cordially uninvited to the Halloween party – Fenty Beauty
SwimKids: October Calendar for Kids Camp & Halloween
Waves Audio: Halloween Sale – Ends Today
Yandy Costumes: Last Chance! $19.95 Saturday Halloween Delivery!
Happy Halloween! Treat yourself with 31% off your order
Ben Adkins - It Would Be Scary To Miss This!
Halloween flash sale
Autumn activities ahead of Halloween
Yandy Costumes: ARRRRE You Going to Be a Pirate This Halloween?
Halloween costume = Free tea 👻 – David’s Tea
RIFLE PAPER Co.: Send Your Boos Some Love ?
Noe Valley Bakery: This monster won’t eat you! ?‍♂️
BOO 👻 Mickey Mouse and Friends Scare Up Fun for a Glowing Disney Halloween – The Bradford Exchange
Halloween carnival- Football registration- Holiday party rentals
Beware of these bewitching accessories…

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 341 best halloween email subject lines [2024].

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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