10+ Best Freelance Pitch Email Templates [2024]

Ankita Ghosh

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Updated: January 19th, 2023

10+ Best Freelance Pitch Email Templates [2024]

Pitching new clients is one of the most challenging parts of your freelancing journey, and can be easily overlooked.

All too often, new freelancers dive headfirst into creating a website and portfolio only to realize (often too late) that they have no way to communicate value or effectively sell themselves.

Here are 10+ free freelance pitch email templates to use in 2022 that will save you time, improve your chance of getting a response, and clearly showcase your value.

What To Include In Your Freelance Pitch Email

When it comes down to crafting your email, there are a few key elements to include:

Who you are and what you do.
What the business needs or problem it is facing (+ how you can solve it)
Offer your rates
Include a link to your website, previous work, or freelance profile
Your Unique Qualities
Adapt the template
Personalize the template
Send the email

Freelance Pitch: [Article Headline]

title=Article Headline Hello [Editor Name],

My name is [Your Name], and I’m a freelance writer specializing in [niche].

My work has been published by [link to relevant outlet], [link to relevant outlet], and [link to relevant outlet].

Since I have such a passion for [niche], I’d love to use my expertise and insights to write a piece for [this brand or publication]. I’ve included a story idea below that I think will really resonate with your readers:

[Story Headline] [Brief description of your piece. Make sure you’ve thought carefully about the angle of your story, so you can make this as compelling and grabby as possible. Make the editor want to read more.]

My writing samples are here for you:

[Writing Sample #1]
[Writing Sample #2]
[Writing Sample #3]

My portfolio is here: [website link]

Feel free to reach out if you have any questions or need any other information from me. If I don’t hear from you by [Date], I’ll assume you’re not interested and move forward with pitching this story to other outlets.

Thanks so much for your consideration, [Editor Name].

Best, [Your Name]

Source

Connecting about content for [Business]

title=Content for [Business] Hello [Name],

My name is [Your Name], and I’m a freelance writer specializing in [niche].

My work has been published by [link to relevant outlet], [link to relevant outlet], and [link to relevant outlet].

Since I have such a passion for [niche], I’ve been a long-time [reader/follower/admirer] of [this brand or publication]. As a result, I’d love to find out more about joining your freelance content team and becoming a regular contributor. I know I have plenty of expertise and insights on [topic] to offer!

To put my money where my mouth is, I’ve included a few story ideas below that I think will really resonate with your audience:

[#1 Story Headline]

[A few sentences outlining the piece]

[#2 Story Headline]

[A few sentences outlining the piece]

[#3 Story Headline]

[A few sentences outlining the piece]

Are you currently looking for additional contributors? If so, I’d love to talk with you about these story ideas and [this outlet]’s content goals.

Thanks so much for your consideration, [Editor Name]. I’m looking forward to chatting soon!

Best, [Your Name]

Source

Web Designer Freelancer Pitch

title=Love to help you create a website Dear (name),

I recently discovered (company name) and I am deeply impressed with your work, especially (project name). I would love to help you create a website that is as spectacular as everything else you do.

I have spent the past (number) years building beautiful websites for companies of all shapes and sizes, including (previous client) and (previous client). My comprehensive knowledge of graphic design and various content management systems makes it easy for me to build completely customized websites. This includes websites with advanced features such as eCommerce functionality and paid membership areas.

Are you ready to take your website to the next level? Book a 30-minute phone consultation with me at (link) and let's figure out how I can help you.

Thank you for your time,

(Name)

(Email address)

(Website)

Source

Freelance Pitch Email for Developers

title=Help you expand your business Dear (name),

I recently came across (company name) and found myself impressed by the work you are doing. (Project name) is particularly impressive. I would love to help you expand your business with a web application for (project name).

I am a full stack developer with (years) of experience building web applications for companies like (previous client) and (previous client). This experience has taught me how to work within clients' needs and budgets to create high-quality applications. I am particularly adept at creating (application type) and (application type).

Are you interested in building a web application for (company name)? Book a 30-minute phone consultation with me at (link) and let's discuss how I can help you!

Thank you for your time,

(Name) (Website) (Email address)

Source

Freelancer Pitch Email Template for Content Writers

title=Help you produce even more great content Dear (name),

As a freelance writer who is always on the hunt for resources in (industry), I was thrilled to stumble upon (company name) a few weeks ago. Your guides are quite thorough and helpful, especially (article name). I would love to help you produce even more great content.

I have written for companies like yours for (number) years, most notably (previous client) and (previous client). Some of the topics I'm most interested in writing about are (interest), (interest), and (interest).

Are you currently seeking new writers? If so, respond to this email with the topic you're most interested in having me write about and we can move forward with a paid test piece.

Thank you for your time,

(Name) (Website) (Email address)

Source

Freelance Copywriter Pitch Email Template

title=Help bring your products to new customers Dear (name),

I recently discovered (company name) and am truly impressed with the range of high-quality products you offer. I would love to help bring your products to new customers.

I am a freelance copywriter with (years) of experience working for companies like (previous client) and (previous client). I work closely with clients to create copy that converts, with a focus on maintaining their authentic brand voice.

Are you interested in building better sales pages for your projects? I would love to discuss moving forward with a paid test piece.

Thank you for your time,

(Name)

(Email address)

(Website)

Source

Freelance Marketer Email Pitch

title=Love to work with you Dear (name),

I am a big fan of (company name) and especially love the friendly, authentic voice of your marketing campaigns. I would love to work with you to bring your brand to new audiences around the world.

I have spent (number) years working with companies of all shapes and sizes to develop successful marketing campaigns across numerous platforms, including email and Facebook advertising. Some of the most notable campaigns I have worked on have been for (previous client) and (previous client). My campaigns have helped these clients see a (percentage) increase in website traffic and a (percentage) increase in sales.

Are you looking for help with your marketing? Book a 30-minute consultation at (link) and let's chat about how I can help you!

Thank you for your time,

(Name) (Website) (Email Address)

Source

Freelance Photographer Pitch Email

title=Gallery of excellent photographs Dear (name),

I recently discovered (company name) and I think the work you're doing is amazing, especially (project name). I would love to help you build a gallery of excellent photographs to show the world what you do.

I have run my own photography business for (number) years, helping companies like (previous client) and (previous client) document their works and display their products. I edit all of my own photography, providing you with a finished project you can add to your website right away. All photos are returned to clients within a week of the photoshoot.

Are you interested in building a photo collection to display your work? Book a 15-minute planning session at (link) and I'll help you create the ultimate photoshoot.

Thank you for your time,

(Name) (Website) (Email address)

Source

Freelance Pitch Email Template for Videographers

title=Help you create more amazing videos Dear (name),

I am a big fan of (company name), especially the videos you have released. I would love to help you create more amazing videos and bring your work to new audiences.

In my (number) years as a videographer, I have worked with numerous companies to record events, create behind-the-scenes content, and more. Some of my most notable work has been for (previous client) and (previous client). My videos have reached (number) viewers around the world and helped brands grow their YouTube audience by as much as (number).

Are you interested in creating more amazing video content? Book a 30-minute consultation with me at (link) and let's create a content plan together!

Thank you for your time,

(Name)

(Email address)

(Website)

Source

Video Editor Freelance Pitch Email

title=Help you create even better videos Dear (name),

I recently stumbled upon (company name) through (video) and I thought it was a great resource. I would love to help you create even better videos and expand your reach on YouTube.

In my (number) years as a video editor, I have helped companies like (previous client) and (previous client) transform raw footage into flawless video ads, product tutorials, and more. The videos I have worked on have reached (number) viewers around the world and helped grow my clients' YouTube channels by as much as (number).

Are you interested in professional editing to improve your videos or even one specific project? Book a 15-minute consultation with me at (link) and we'll develop a detailed plan for working together.

Thank you for your time,

(Name) (Website) (Email address)

Source

Freelance Pitch Email For Blog Editors

title=Help you improve blog content Dear (name),

I am a big fan of (company name) and your commitment to helping customers through the resources published on your blog. I would love to help you create a more consistent experience on your blog so you can reach more people.

As the editor of (blog name) and (blog name), I have used SEO strategies to build blogging schedules that boost website traffic by as much as (number). I can effectively manage teams of freelancers through tools like Trello or Asana to ensure a steady flow of content. I can also provide both content editing and proofreading.

Are you interested in taking your blog to the next level? Book a 15-minute consultation with me at (link) and let's create a plan together!

Thank you for your time,

(Name)

(Email)

(Website)

Source

25 Freelance Pitch Email Subject Lines You Can Use

Here's a list of 25 popular email subject lines you can use for your freelance pitch

A [better/smarter/faster] way to [reach a specific goal]
Can I help you with [reaching a specific goal]
Let’s talk about [topic/idea]!
Hey [name], check this out
[Name], looking forward to seeing you at [event]!
Where do I even start?
Are you prepared to overcome [specific challenge]?
Have you been to [Establishment]?
Request to connect
You missed it
Essential resources to help with [challenge]
Free to talk at [date]?
[Name] said we should connect
Let’s cut to the chase
Have you solved your [challenge] yet?
You’ll love this article, [name]!
Collaborate?
We’d love to be your writer for a day, {Name/CompanyName}!
It helps startups / Stay ahead of the competition
I Have a Story for You, {FirstName}
New marketplace built for businesses — Interested?
{FirstName} on podcasting, business and enchiladas
We set the stage for {CompanyName} to be the talk of {Location}
Apologies in advance, {FirstName}
Congrats on {Something Noteworthy} {FirstName}
Hey {FirstName}, question about {CompanyName}
I saw you were at {Relevant Location} too, I have a question
Freelancer Advice
The top ten reasons you will fail
{CompanyName} Check-in
What's next for {CompanyName}?
Quick Read

Tips For Writing A Successful Email

A well-written email can be a powerful communication tool. If you want to get your point across and have it read, write an email that is clear, concise and compelling.

Here are 6 tips to help you write better emails:

1. Keep it short.

People are busy, and they aren't going to read anything more than a few paragraphs long in their inboxes. If you have something important to say, be concise.

2. Be friendly and personable. The best emails show that their sender cares about the recipient: address them by name, make jokes and be friendly, compliment them on something they've done recently—demonstrate that you know them well enough to give them a personal touch.

3. Use bullet points or numbered lists where appropriate.

If you're making a list of suggestions or talking about multiple things, it's much easier on the reader if you use bullet points or numbers rather than listing every point out separately in paragraphs.

(Obviously this doesn't apply if you're using an email for something else entirely—such as a newsletter or informational message.)

4. Proofread your message carefully before sending it out.

Even though you may think you're a pro at typing emails, there are still some mistakes that you could be making. It's important to avoid these errors so that your message is clear and correct.

If you skimmed over the email, there is a good chance that you missed an error in the very sentence that you just changed.

Pro tip: Read your entire message out loud before hitting send. You are more likely to catch mistakes this way!

5. Be sure to include the recipient's name in the email.

This seems like an obvious tip, but it's easy to forget that we're not sending mass emails to a group of people but individual messages to each person on the list.

Your best bet is to craft your message carefully, and make it personal by using the recipient's name. It shows that you're paying attention and it also makes the email feel more personable.

6. Be clear about what you want

Be specific and don't beat around the bush. Think about what you're asking for clearly before you write anything down.

In the first line of your email, state clearly what you want and how the recipient can help.

FAQ

Below we detail the most common questions as it relates to Freelance Pitch for email.

What Should A Freelance Pitch Include?

Research, Research, and Research.
Know Who You're Pitching to.
Write a Zinging Subject Line.
Include a Hook.
Get to the Point and Be Relevant.
State the Benefits of Your Pitch.
Tell Them Why You're the Best Person for the Job.

How Do You Write A Freelance Proposal Email?

Identify Your Strengths.
Read the Job Description Carefully.
Create a Freelance Proposal Template.
Study the Client.
Keep it Short and Concise.
Use a Business-Like Tone.
Review Your Proposal Before Submitting It.
Conclusion.

How Do You Write Perfect Pitch?

Be Human. This one is our number one tip for a reason!
Throw Them a Compliment (and make it genuine!) It's important to tell whoever you are emailing your personal connection to them.
Keep it Short. People are busy.
Proofread.
Show Value.
Be Direct.

Final thoughts

Hopefully, the email templates provided in this article will help you get more leads, responses, and freelance work.

You can customize these templates according to your need, change the company & receiver's name and send them across to as many prospective clients as you want.

meet the author

Ankita Ghosh

I'm Ankita Ghosh and I am working with Starter Story as a content creator for more than a year. I write content around various business-related topics with the goal of helping small businesses launch and grow.

See full profile