1,000+ Catchy Franchise Development Business Names

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Updated: April 14th, 2025

So, you've come up with the perfect franchise development business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your franchise development business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best franchise development business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your franchise development business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Franchise Development Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of franchise development business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy franchise development business name ideas

The Ideal Way
The Pact
Ideal Resolution
Obligatory
Get Organized
Charter
Initial
The Agreement spot
My Note
Prospect
Measure
Fifty-fifty deal
The Balance
We Develop
Growth
Turn Over
Bright Side
Final Plan
The Backup
The Deal Spot
Deal Bucket
Handful
The Edge
Opportunist Group
The Succeed
Complete
Cultured
Better Way
Gateway
The Golden
The Perk
The Board Way
Favorable
Developed
Golden Intention
Roadmap Co.
Better Biz
The Developed Collective
Projector
Freedom
Master Plan
The Pathway
Assistant Co.
The Outline
Tendency
The Good Deal
Captial
The Target
The Charge
Exchange Collective
Better Approach
The Prime
Allotted
Concerned
The Imposed
The Dealership
Consultant Co.
Find The Middle
The Order
Dealings Co.
Declare
Distributor
My Biz Builder
Authentic Source
Disposition
The Accordance
Dealing Objective
Ninety Nine
Better Status
The Offer Builder
My Team
Expansion
The Rising Co.
Flourish
Business Booster
The Organizational
Historical
The Tree Inflate
Write Dilate
Crammed Expand
Pound
Term Franchisee Spot
Dilate Collective
Franchisee Collective
DemocraticFranchise
Early Ontogeny Collective
The Historical Maturation
Cant i Franchise
The Perpetual Suffrage
Next plan Expand
Object Inflate Spot
Full Suffrage Trading Co
Rapid Exploitation Trading Co
Expound Spot
Intellectual Advancement Place
LocalFranchise
The Irish Licensing
Advance Expand
Federal Franchisor
Enlarge Spot
RestrictedFranchise
ParallelDevelopment
Postnatal Growth
Later Evolution Co
UrbanDevelopment
The Object Expound
The Psychosexual
IrishFranchise
Paradise Franchise
Year
Fast Franchisee
Pelican Development
Spinning Dealership Trading Co
The Postnatal Ontogenesis

Creative franchise development business name ideas

Halftime Franchise
Write Inflate Trading Co
National
The Technological Developing
Emotional Expansion Place
Term Tenure
Remarkable
Embryonic Ontogeny
Prosper Pro
The Limited
Tree Dilate Co
Freehold Suffrage Group
SlowDevelopment
Enlarged Franchisee
ElectoralFranchise
Expatiate Pro
The Rural
Best Place
Institutional Developing Co
The Highest Project
Monopoly Spot
The Professional
The Later
Broad
Political
The Broad
Dealership Pro
The Year
Write Inflate Co
The Slow
Denied Franchise
The Parallel Ontogeny
RomanFranchise
Write Expatiate Trading Co
PsychosexualDevelopment
Ontogenesis Collective
Franchisee Place
Write Amplify Spot
Rammed Expand
Eschalot Development
BroadFranchise
Thrive Pro
Pound Exclusivity
TheoreticalDevelopment
Write Prosper
Residential Advancement Collective
Industrial Ontogenesis Spot
Remarkable Ontogenesis Collective
Lease Trading Co
Economic Developing Pro
The Healthy
Developing Place
PoundFranchise
Freehold Forthright
The Psychological Ontogenesis
Object Thrive Co
Early
Extensive Ontogeny Trading Co
Cold as ice Franchise
Growing Pro
PopularFranchise
The Corporate Tenure
Spinning Lease Place
PlannedDevelopment
The Fetal
Amplify Co
Damned Expand
Early Ontogeny Collective
SpinningFranchise
Project Co
SubsequentDevelopment
Indeterminate Lease
Logical Maturation
The Irish Licensing
The Female Monopoly
Maturation Spot
WriteExpand
The Restricted Suffrage
Impediment Development
Later Project Place
Institutional Growth Pro
African elephant Development
Pound
Flourish Collective
Local Dealership Pro
The Provincial Best
The Shilling
The Exclusive Tenure
Lease Co
The Regional Growth
Melanin Development
Fast
Special Best
Extensive Evolution
NarrowFranchise
Later Evolution Co
Female Licensing Collective
Emigrant Development
The Civic
The Social
Federal Forthright
Enlarged Monopoly Co
GradualDevelopment
Exploitation Place
Banged Expand
Agricultural
Rapid Growth
Spinning Licensing Trading Co
Enlarged Exclusivity
Feline Franchise
SpecialFranchise
SubFranchise
Extended
Object Expound Co

Learn more about starting a franchise development business:

Where to start?

-> How much does it cost to start a franchise development business?
-> Pros and cons of a franchise development business

Need inspiration?

-> Other franchise development business success stories
-> Marketing ideas for a franchise development business
-> Franchise development business slogans

Other resources

-> Franchise development business tips

Funny Franchise Development Business Names

The Female Monopoly
Exploitation Spot
Flourish Place
The Lucrative
Widest
ProvincialFranchise
Enveloping Development
Academic
Female Franchiser
The Male
The Lucrative Concessionaire
Remarkable Ontogenesis Collective
The Capitalist
ContinuedDevelopment
Successful Dealership Place
Wider Tenure Collective
Evolution Place
Dilate Collective
EmotionalDevelopment
The Gradual Project
CommercialDevelopment
Year Dealership Place
Exclusive Tenure Place
Franchisee Place
Perpetual Concessionaire Pro
Skeleton Development
Parliamentary Best
The Shilling
Early Ontogeny Collective
The Exclusive Tenure
Negligent Development
Tree Dilate
Developing Development
ElectoralFranchise
The Future
ContinuousDevelopment
Enlarge Pro
Object Extend Group
SpinningFranchise
Female Licensing Collective
Geneticist Development
Male Franchisee Co
Ontogeny Trading Co
RuralDevelopment
Banged Expand
Best Group
Picture element Development
The Successful Maturation
Intelligence Development
Estimate Development
Licensing Co
The Write Amplify
Sodium iodide Franchise
Dilate Spot
The Personal
Reticent Development
Licensing Trading Co
ProfessionalDevelopment
Social
Commercial Growing Spot
Historical
Romance Expand
Class
Jammed Expand
The Sustainable Evolution
Industrial Ontogenesis Spot
The Object Enlarge
Exclusivity Spot
Democratic Monopoly Collective
The Social Maturation
Valuable
Indefinite Development
The Rapid
The Highest
Rapid
Sustainable
Psychological
Progressive
IndeterminateFranchise
Object Thrive
Roman Concessionaire Co
Advance Expand
UniformFranchise
The Residential Exploitation
SubFranchise
Extended Best
Expatiate Co
Narrow Monopoly Group
The Object Thrive
Wider
The Rural
Write Amplify Trading Co
The Remarkable
Maturation Group
The Historical
The Year Suffrage
Cant hide Franchise
Psychological Growing Spot
Land mine Franchise
Best man Expand
Human Maturation
Fast Free
Saran Expand
Expands Expand
Rapid Growth
Continued Growth
Object Thrive Co
Tree Enlarge Trading Co
Gradual Ontogenesis
Mental
EarlyDevelopment
Postnatal Developing Collective
The Intellectual Ontogenesis
Write Extend Collective

Cool franchise development business name ideas

The Remarkable Developing
Indeterminate Lease
The Psychological Ontogenesis
FullDevelopment
Freehold Futility
Postnatal
Extensive Ontogeny Trading Co
Licensing Place
Female Fantasy
Write Extend Collective
Professional Franchisee Trading Co
Maturation Place
Meteorite Franchise
Can try Franchise
Cant hide Franchise
Extensive Evolution
Pound Exclusivity
Franchisee Trading Co
Slow Project
The Write Extend
Full Franchisee
MunicipalFranchise
The Limited
Extend Collective
Male Franchisee
The Political
Irish Best Group
Write Prosper Co
Spinning Lease Place
Growing Group
Subsequent Project Group
Big bang Expand
Denied Franchise
Suffrage Spot
Landslide Franchise
Ontogeny Trading Co
Enlarge Collective
Project Group
Tree Enlarge
Evolution Place
Selling price Franchise
Maturation Group
Write Flourish
Prerequisite Development
Wider Concessionaire Group
Franchisee Collective
Ontogenesis Co
The Physical Growing
Write Prosper Group
The Parliamentary Best
UniversalFranchise
DemocraticFranchise
Amplify Co
Relevant Development
Write Inflate Co
The Royal
FederalFranchise
Exclusivity Spot
Term Tenure
Wide Licensing
Cultural
ExclusiveFranchise
Institutional
Extend Spot
Recant Expand
Technical Evolution Trading Co
Inflate Pro
The Widest
LimitedFranchise
SpecialFranchise
Future Advancement Pro
Inflate Collective
Tree Enlarge Place
Afghanistan Expand
Planned Growth Place
Desolate Development
Jammed Expand
TermFranchise
Flourish Place
Object Flourish Spot
The Technological Developing
Sacrifice Franchise
Revenant Development
Further
Fast Frankness
The Cultural Maturation
AcademicFranchise
Indeterminate
PlannedDevelopment
The Further
Term Growth Spot
Write Expatiate Trading Co
Project Pro
ParallelDevelopment
Emotional
Object Dilate
Growing Co
PoliticalFranchise
Personal
Institutional Growth Pro
Theoretical Evolution
Spinning Dealership Spot
Lucrative Franchisee Co
Healthy
EvolutionaryDevelopment
Amplify Group
Male Concessionaire Spot
Object Prosper Pro
Understands Expand
Institutional Developing Co
Developing Development
The Write Thrive
Write Prosper
Regional Maturation

Unique franchise development business name ideas

Freehold Franchisee
Amplify Spot
Year Licensing Pro
Native Chain Spot
Geneticist Development
MaleFranchise
ParliamentaryFranchise
Write Amplify Trading Co
The Social Maturation
Object Enlarge
The Parallel
Saran Expand
Organizational Growing
Political
Enlarged Exclusivity
BroadFranchise
Electric Licensing
Caravans Expand
Lease Trading Co
Perpetual
Advancement Collective
Petulant Development
Freehold Forthright
The Female Best
Landmines Franchise
Agricultural Project Place
Elegant Development
Evolutionary
Broader Monopoly Spot
Federal Franchisor
The Corporate
Male Franchisee Co
Wider Tenure Collective
The Social
PerpetualFranchise
Take a chance Expand
Theoretical Growth
Economic
Preeminent Development
HumanDevelopment
The Roman
The Spinning
Best Group
HighestDevelopment
WriteExpand
Continued
Amplify Place
Tree Thrive Pro
The Equal
New
Educational
Object Dilate Pro
Embezzlement Development
Irish Lease Trading Co
Disenfranchised Franchise
Antecedent Development
Requisite Development
Indefinite Development
IndeterminateFranchise
MoralDevelopment
Write Flourish Group
Early Advancement Collective
Physical
The Special
Banged Expand
Royal Licensing
Full Fantasy
Historical
Slammed Expand
Write Amplify Co
The Residential Project
Rapid Project Trading Co
Special Best
Write Dilate
Logical Maturation
Exclusive Tenure Place
The Rapid
The Perpetual
Remarkable
Democratic Monopoly Co
The Residential Exploitation
Term Franchisee Spot
The Lucrative Concessionaire
Reticent Development
Constitutional Evolution Group
The Organizational
TheoreticalDevelopment
Perpetual Tenure Pro
CorporateFranchise
Wider
The Tree Prosper
Impediment Development
Subsequent Growth Collective
Fast Free
Restrictive Licensing
Tree Amplify Group
The Narrow
Growth Spot
RecentDevelopment
Female Frankness
The Limited Monopoly
Object Amplify Collective
The Continued
Taliban Expand
Advancement Pro
Sodium iodide Franchise
Emigrant Development
Social Maturation Spot
Female Free Agency
Broader
Healthy Developing Co
Local Tenure Place
Spinning
Flourish Collective

Cute franchise development business name ideas

The Parliamentary
CommercialDevelopment
Female Licensing Collective
Settlement Development
Expansion Spot
The Wider
Survive Franchise
Mans pride Franchise
Monopoly Spot
The Later Expansion
Concessionaire Co
Moral Evolution Pro
Prosper Place
The Broader Lease
Write Inflate Trading Co
Narrow Monopoly Group
Healthy Developing Place
Class
Freehold Forthrightness
Female Forthright
The Write Prosper
Pound Lease Trading Co
Write Expatiate Co
The Capitalist
Finance Expand
Democratic Chain Collective
Feline Franchise
Continued Growth
Male
Crammed Expand
The Technical Ontogeny
Thrive Pro
Dealership Spot
Object Dilate Co
The Highest Project
Write Amplify Spot
Freehold Suffrage Group
The Professional
Chain Pro
The Write Enlarge
The Corporate Tenure
Uniform Lease
Full Free Agency
Object Expound Co
The Write Amplify
The Highest Evolution
Growing Place
The Federal
Chain Collective
Capitalist Maturation Pro
Professional Monopoly Pro
Parliamentary
The Institutional
The Democratic Tenure
Lease Place
Inflate Group
Licensing Trading Co
The Narrow Franchisee
Redolent Development
Ontogenesis Place
Object Expound Spot
The Tree Dilate
Broader Licensing
The Elective
National Project Collective
Local Dealership Pro
Best Spot
Trade deficit Development
The Municipal
Corporate
FullFranchise
Commercial Growing Spot
CulturalDevelopment
ObjectExpand
ValuableFranchise
Slow
Object Expound
Object Thrive
Highest Developing Collective
Tree Thrive
SustainableDevelopment
YearFranchise
The Object
Year
The Tree Amplify
The Embryonic Ontogenesis
The Evolutionary Developing
Narrow Best
Extend Pro
Female Forthrightness
Object Prosper
Eschalot Development
PoundFranchise
Object Amplify Spot
Irish Tenure
Tree Extend Place
Write Expatiate Collective
Write Flourish Place
Restricted Licensing Place
EmbryonicDevelopment
Female Suffrage Collective
Tree Flourish Spot
Civic
Female Futility
Professional Chain Group
ConstitutionalDevelopment
Advance Expand
The Narrow Suffrage
Expansion Pro
Detriment Development
Traumatized Franchise
The Universal
Flourish Trading Co
The Intellectual Growth

Clever franchise development business name ideas

The Agricultural
The Restrictive Suffrage
Expound Pro
Advancement Co
The Personal
The Broad
The Historical
Provincial
Aegrotat Development
Narrow Suffrage Place
The Rural
The Muscular
The Civic Best
The Sustainable Ontogenesis
Tree Prosper Collective
Next plan Expand
ProvincialFranchise
Object Extend Group
Later Project Place
The Tree
The Urban
Female Free
Capitalist Evolution
Female Frank
The Freehold
ShillingFranchise
Write Thrive Spot
RegionalDevelopment
The Restrictive Dealership
Agricultural Ontogeny Group
Logical Advancement Group
Exquisite Development
Cold as ice Franchise
Academic Chain Group
Object Extend Pro
Perpetual Concessionaire Pro
The Write
InstitutionalDevelopment
Restrictive Best Group
Political Lease Spot
Land line Franchise
Provincial Licensing
The Parallel Ontogenesis
The Slow Maturation
Tree Expatiate Collective
Male Licensing Place
The Female Monopoly
Extended Best
The Spiritual
National
Bee hive Franchise
Object Amplify
Female Monopoly
The Object Expound
Electoral Chain Spot
Resettlement Development
Full Futility
Deficit Development
Freehold Fantasy
Female Franchisor
Intelligent Development
The Tree Thrive
Exploitation Co
The Highest
Planned Project Pro
ContinuedDevelopment
Valuable Monopoly
Fast Forthrightness
Adolescent Advancement Co
Organizational
Maturation Collective
Growth Collective
The Electoral
Technological Growing Pro
SubsequentDevelopment
ElectricFranchise
Embryonic Ontogeny
NativeFranchise
BroaderFranchise
Freehold Free
RoyalFranchise
Developments Development
Negligent Development
Normal Exploitation Trading Co
Professional Evolution
AbnormalDevelopment
ElectoralFranchise
Freehold Free Agency
The Special Chain
Last time Franchise
Tree
The Cultural Expansion
Romance Expand
Write Extend Pro
Regional Expansion Collective
Withstands Expand
Enlarge Co
Demands Expand
Intellectual Advancement Place
Full Suffrage Trading Co
Indeterminate Tenure Spot
Early
Developing Group
CognitiveDevelopment
Democratic Monopoly Collective
Term
New testament Development
African elephant Development
The Commercial
Amplify Trading Co
Emotional Expansion Place
The Parallel Ontogeny
Prosper Pro
Prosper Collective

Best franchise development business name ideas

Project Trading Co
Full
The Future
The Remarkable
The Fetal
The Uniform Franchisee
Standby Franchise
The Uneven
SuccessfulFranchise
Extended
Tenement Development
PsychosexualDevelopment
Postnatal Developing Collective
Constitutional Expansion
The Broader
Planned Ontogeny Pro
Embellishment Development
Ontogenesis Group
The Year
The Historical Maturation
Industrial Ontogenesis Spot
The Evolutionary Expansion
Continuous
The Perpetual Suffrage
Further Project Pro
Technical
Rapid Exploitation Trading Co
Personal Maturation Spot
Recent Developing Group
RestrictedFranchise
The Irish Licensing
Skyline Franchise
Physical Ontogenesis
Best Co
Write Thrive Co
The Full
SpinningFranchise
WidestFranchise
Adolescent
Spinning Dealership Trading Co
The Evolutionary
Memorized Franchise
Cant i Franchise
Ontogenesis Pro
UrbanDevelopment
The Object Thrive
Spinning Licensing Trading Co
Elements Development
Moral
Dilate Co
QualifiedFranchise
RomanFranchise
Evolution Group
Best man Expand
Trace element Development
GradualDevelopment
The Lucrative
Democratic
Enlarged Monopoly Co
Economic Developing Pro
Roman Concessionaire Co
The Extensive
Prosper Spot
Sustainable
Object Dilate Group
The League Monopoly
Agricultural
Exploitation Spot
Abnormal Ontogeny Group
Institutional Advancement Collective
Flourish Pro
PostnatalDevelopment
Term Ontogenesis Group
Write Prosper Pro
Technological Growing Co
Dilate Collective
MentalDevelopment
Object Prosper Place
Expatiate Place
Televised Franchise
LeagueFranchise
Write Enlarge Co
Tenure Pro
EarlyDevelopment
The Tree Inflate
The Democratic
Object Thrive Collective
Human Maturation
Lease Co
Expatiate Group
PopularFranchise
The Successful Ontogenesis
IrishFranchise
The Fast
Suffrage Collective
ElectiveFranchise
Academic
The Communal Chain
Industrial Evolution Place
Irish Tenure Group
Inflate Trading Co
Federal Forthright
The Male
Progressive
Limited Licensing Collective
The Restricted Suffrage
Suffrage Co
Developing Co
Estimate Development
Excise Franchise
Ontogeny Spot
RuralDevelopment
SuccessfulDevelopment
Gradual Growth

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Franchise Development Business:

Simple is always better

This means a few different things. Your franchise development business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your franchise development business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Franchise Development Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile