How Our Plant-Based Chicken Raised An $8M Investment Round
Hi, my name is Ross Mackay and I'm the co-founder and CEO of Daring, the leader in plant-based chicken. My friend and business partner Eliott Kessas and I launched Daring in the U.S. in March 2020 with a clear goal in mind: to remove chicken as a form of animal protein in our food system.
We’re proud to be the leading plant-based chicken alternative with four SKUs including our Original, Lemon & Herb, and Cajun pieces, as well as our newly launched Breaded pieces. We created Daring pieces to mimic the precise taste, tear, and mouthfeel of chicken, making them an easy and convenient swap that can be consumed multiple times per week.
We take pride in using minimal, clean ingredients unlike most other plant-based alternatives, which often include more than 30 ingredients. Our products can be purchased online at Daring.com and at major retailers nationwide to include Erewhon, Fresh Thyme, Gelson’s, Sprouts Farmers Market, Wegmans, and Roots Market. Additionally, Daring is available as a protein option at Just Salad locations nationwide and via meal delivery service on Sun Basket and Imperfect Foods.
My co-founder and I are humbled to achieve such monumental success in our first year of business. From being named to Forbes 30 Under 30 list for the...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
