100+ Best FOMO Subject Lines That You Can't Miss [2024]

•

Updated: February 9th, 2022

100+ Best FOMO Subject Lines That You Can't Miss [2024]

Can you relate to feeling FOMO (fear of missing out)? I think we all do at one time or another. It’s even become a commonly used phrase used by companies. You can use the FOMO tactic in your marketing, sales, and customer service content. Fear of missing out is a powerful feeling that has been proven to influence people very well.

You see it used in email subject lines and whenever an offer is being made. It must be working right? Asking a customer if they are feeling FOMO gets them thinking, “what am I missing out on?” and they become intrigued enough to click the link.

Funny Email Subject Lines

Hey, did you forget to open this?
Can You Believe It’s Been a Month?
Lemme Teleport You Back to Your Cart. Free Of Charge.
[Name], people are looking at your LinkedIn profile
Still Interested in That Deal?
New things are happening!
Pick up where you left off
[Name], you have an undrafted contest entry!
Come Back This Winter With an Exclusive Deal, [Name]
It’s Been A While…
We’ve missed you, [Name]! Please come back!
How you can afford Your First 10,000 Readers (closing tonight)
Hey, forget something? Here’s 20% off.
The price dropped for something in your cart
Mary, your Envira account is on hold!
I’m deleting your Envira account
Offering you my personal email
Did you miss out on some of these new features?
Good News: Your Pin’s price dropped!
Unroll.Me has stopped working
We are not gonna Give Up on You!
Hey… Were You Gonna Delete This?
Come to Fenway May 2 - we won’t tell your boss!
We Like Being Used
Open up and say wowie zowie!
Where to Drink Beer Right Now (Sent at 6:45am on a Wednesday)
Need a day at the beach? Just scratch n’ sniff your way to paradise..."
Up to 40% off trousers & sport coats. It’s a tailor-made sale."
Try To Avoid These 27 People On New Year’s Eve
‘Can I PLEASE borrow?!’ - everyone you know
Yes, I’m Pregnant. You Can Stop Staring At My Belly Now.
NEW! Vacation on Mars
Boom shakalak! Let’s get started.

Urgency-based Email Subject Lines

Uh-oh, your prescription is expiring
You’re missing out on points.
[URGENT] You’ve got ONE DAY to watch this…
Clock’s ticking ⏲ 50% OFF 500+ items
BOGO free clearance is over in 5…4…3…
Buy One Get One Free OR ELSE
Anna, Earn double points today only
🐶 Want a Custom Emoji of Tullamore & 6 Months FREE Walks? Book a Walk Today for Your Chance to Win!
We want to give you money.
Click it or miss it, people: Over 500 styles under $25 is ending!
Shirts for $39 ENDS MIDNIGHT
May’s best books are just too good to miss.
Grab a ride pass before they’re gone
[WEEKEND ONLY] Get this NOW before it’s gone…
Your discounts EXPIRE SOON.
In case you missed these…
Uh-oh, your prescription is expiring
Barnstable is in high demand for August
A denim lover’s dream
Hurry, Get Your Tickets to SOLO: A STAR WARS STORY Fan Event!
By Invitation Only: Exclusive Rewards Inside!
Starbucks – By Invite Only
Season Pass Savings Disappear Thursday
[Name], your home is missing these easy upgrades.
You’re a winner!
Don’t let this $5 bonus slip away!
2x the rewards, 2 brands, 5 days only.
You’re missing out on points.
[URGENT] You’ve got ONE DAY to watch this…
Your 7-figure plan goes bye-bye at midnight…
Can You Believe It’s Been a Month?
Pick up where you left off
Hey, forget something? Here’s 20% off.

Curiosity Driven Email Subject Lines

Google sees smartphone heroics in Oreo.
Fans are getting REAL about the new Studio Fix Stick 👀
Guess what Olivia Buckland is wearing? 👀🔥
Find Out Why This Fave Is Sold Every 10 Secs…
eRyan Deiss is FAKE
Snag Billy Gene’s step-by-step video ad formula?
? a surprise gift for you! {unwrap}
Hologram Shorts?!
Check out my new man cave [PICS]
Is this the hottest career in marketing?
Start using this new Facebook ad type
Last Day To See What This Mystery Email Is All About
Your fingerprints are all over the place
The Two Possible Futures of Virtual Reality
The $1,000 hair trend with a dirty little secret
Our most riveting book this month.
You NEED to see this new eye treatment.
Everyone’s gonna ask you about these
2 hours before launch and we are still scrambling
80 likes to 458 likes SAY WHAT?
Are you making this landing page mistake?
The truth about moving expenses
This is how much working from home saves you
A very ~controversial~ opinion"
Just wait till you see these skirts
How to Sleep. Sleep for Success. Why Eight Hours a Night Isn’t Enough
This. Is. It.
Why You Should Keep Your Clothes in the Freezer.
[POLL] Can you answer this?
10 bizarre money habits making Millennials richer
Don’t Open This Email
Is this you?
What They Eat In Prison
9 Disgusting Facts about Thanksgiving

FOMO Email Template Examples

Here are a couple of great examples of FOMO email templates you can use.

Hello [name],

We wanted to let you know that this is your last chance to buy all of [company]’s products at a lower price.

Our annual sales campaign ends today at [time].

I’m afraid you really need to hurry up though, as there are not many items left in stock.

Follow this link to check out what’s left. [link]

Source

Hi {customer name},

It’s {employee name} from {company name}! Do you still recognize us?

Jokes aside, we wanted to touch base and make sure you’ve had a chance to check out our awesome new {feature} since you’ve been away. Our customers have really been digging the launch and we definitely didn’t want you to miss out.

{feature screenshot}

If you have any questions about the new launch or have feedback for us in the meantime, feel free to let us know.

Thanks!

{signature}

Source

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 100+ best fomo subject lines that you can't miss [2024].

meet the author

Samantha Walls

I'm Sam Walls, COO of Starter Story - a platform and community for entrepreneurs and future founders to learn what it takes to build a great business. I joined the Starter Story team approximately 3 years ago, with the goal of providing our readers with the best, most valuable, and inspirational content on the internet.

See full profile