If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.
Did you know that 33% of email recipients open emails because of an engaging subject line?
That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.
We've put together a list of 324+ creative fashion & beauty email subject lines .
Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.
Creative Email Subject Line Ideas
- The stock’s running out
- Find Your Fave – Vans
- Get free cosmetics today itself
- Wearable memories start with details – Tommy Hilfiger
- theBalm Cosmetics: Welcome to #THEBALMERS community!
- Up to 60 percent off on your beauty products
- The 7 items on our winter wishlist – Whistles
- See the best cosmetic deals on our website
- Steve Madden: Take our shoe stylists’ word for it
- The wedding gown that everybody wants
- JustFab: Your FREE money is waiting. We put $30 in your account.
- J.Crew: The shorts circuit
- ACT NOW: 30% OFF Spring Essentials (Plus Everything Else!) – US Polo Assn.
- Go green in 2019 with a new cosmetic collection
- Pura Vida: Save the Amazon Rainforest!
- Pura Vida: Special offer (but only for our BFFs)
- Get inspiration to shop celebrity clothes
- Friday deal: up to 70 percent off on cosmetics
- How to shop clothes online?
- Make a choice that makes a difference to our oceans – Adidas
- A fashion clothes and footwear ultimate guide
- You almost missed out this fashion sale
- Enjoy your birthday. Get your free cosmetic basket
- make your tan lines worth it this summer – Chubbies
- <New product> is selling like hot cakes
- You are the part of our squad
- Michael Kors: FOOD IS LOVE: Help Us Watch Hunger Stop
- Alice & Olivia: Hot date? We’ve got you.
- ATTN: This pack will DEFINITELY sell out
- Now’s the perfect time for that new winter look. – Paul Fredrick
- Meet your new cosmetics collection
- Style secrets you can master in under 10 minutes
- Giving > Getting
- Howdie! Your faves are back in stock
- Tonight only: Your wish list items on sale
- Nike: Good stuff in your cart…checking out > missing out
- Are You Geared Up For Summer? – O’Neill
- Tell me it’s spring without telling me it’s spring – Lululemon
- Massage therapy for 101 for athletes. Grab today
- Don’t buy from us…
- Kate Spade: You’re getting sleepy…
- Meundies: Well, this is exciting!
- Steve Madden: TORNADO warning
- You’ve still got time
- Going Coastal – Travis Mathew
- New sunscreen lotions. New sunscreen creams
- Mango: LAST FEW HOURS to enjoy 30% off the entire collection!
- Superstar gets a spring update 😎 – Adidas
- When was the last time you gift yourself?
- Winter Is Coming 😱 – Culture Kings
- Reduce stress with these DIY treatments
- Weekend trend: utilitarian edge – Trunk Club
- Gifts for everyone on your list
- One more chance to get up to 50 percent off
- J.Crew: What Adam Scott thinks of our suits
- Yep, they’ll wear this ALLLL summer long! – carter’s
- Anthropologie: Let us per-SUEDE you.
- 5 hydrating and healthy moisturizers
- Is THIS what you’ve been waiting for?
- Saying goodbye is the toughest
- You earned what’s INSIDE this email
- Summer Awaits ☀️ No, You’re Not Dreaming… – boohoo
- Thank you to open our mail
- Estée Lauder Online: Why’s everyone obsessed with retinol?
- Make your skin beautiful with these creams
- EXTRA 25% OFF*. YES to all of this 👀 – General Pants
- Sephora: Your beauty issues solved
- Bright, beautiful Summer Blue – Frank & Eileen
- Age-defying beauty tricks
- Nancy, check out these hand-picked lip shades
- DSW: Reviewers have spoken: “BEST BOOTIE EVER!”
- Wanna know a secret? Open this mail
- How to treat sunburn with our cosmetics
- ⚡ Mystery Deal Flash Sale! ⚡ – Talbots
- Revolve Tomorrow’s outfit forecast
- That Swimsuit You Wanted Is On Sale! – Bare Necessities
- The fashion is timeless but the sale is not
- Get these fashion clothes before they are gone
- What to wear for the New Year’s bash
- Increase your appreciation in 2 minutes
- Party is over but the sale is not.
- UNIQLO: Get it before it’s gone
- Thousands of style in jewellery, shoes and clothes
- Summer: Incoming ⛱️ – boohoo
- Yes! Free gifts with purchase – Nordstrom
- STYLE REMIX. WINTER WRAPS. – Witchery
- We have just added new trendy jewellery collection online
- TwoThirds: Meet our unique pieces!
- Sign up to get notifications of latest cosmetic collection
- Get Ready For Winter ❄️ – City Beach
- The New In You Need To See – boohoo
- Your dream fashion clothes online store
- Hot new summer arrivals only for you
- New hair style cosmetics inside
- Stay in our list. Follow us on Facebook
- Deals for your beautiful and fresh look
- Baby, it’s baccccck!
- It’s your birthday! Get 30% off, a FREE gift and free shipping.
- Huckberry: “Want” — everyone
- Totally impressed: thanks for shopping with us
- Manage the beauty of your skin
- You’ve ONE day left: FREE shipping +20% off
- Shop new limited fashion trousers
- 🌸 FLORAL DRESSES | Starting At $8 🌸 – Tobi
- We just received new stock of fashion clothes
- Did we tell you that…
- Transitioning To Summer – Rebecca Taylor
- Impressed by items in your card: Buy ‘em before they’re gone
- Spring comfort made easy. – Orvis
- Treat yourself in style
- Your summer wardrobe made easy – FRAME
- Birchbox: We’ve got some ideas for you.
- Choose or lose: Free gift worth up to $200
- It is how we treated you. Open your email
- Nykaa: You snooze, you lose.
- Last chance to grab make up for your face
- 👉 Your Weekly Personalized Styles – Zumiez
- Look how’s your friend dressing sense!
- Your First Pair Risk Free – Knix Wear
- Victoria’s Secret: 60% off bras & apparels, in stores only! GO, GO, GO!
- FIRST time ever on sale
- We’ve Got IV Reasons to be Excited About Tomorrow – Reebok
- We Know Sports Bras – Title Nine
- Final reminder to shop your beauty products
- Your foot will say thank you. Log in and shop for new style footwear.
- Our Ultimate Winter Cops ❄️ – Culture Kings
- Get your beauty make up in your first click
- UH-oh. Your fav styles are (almost) gone
- We Know What Your Closet Needs – boohoo
- 100s of 5-star reviews can’t be wrong… – Express
- Our online fashion store will say thanks
- This Shirt? – Ben Sherman
- You’re one click away from shopping complete spring look
- Let’s Keep This Shorts – Bestseller
- Work pants packed with lightweight tech. – Timberland
- Shop now and save big
- The North Face: 5 jackets that will have everyone saying…where’d you get them from!
- 5 things to remember for your skin
- The season’s best duo: a dress and sandals – Nordstrom
- Seema, Earn triple points today
- Hydrating moisturizers for your hands
- 200 minutes of free online shopping begins now
- Did you know that we are here only for you
- 160 New Styles Added Online – HUGO BOSS
- New cosmetics are available on order.
- Our top 10 at 10% off for the next 24 hours
- 100 reasons to join us in your beauty campaign
- Get a head start with this winter.
- Dropps: Get 15% off, but move quick.
- Fall 2021 Ready-To-Wear Show: From Shanghai, With Love – Dior
- Your favorite shirt has a new secret… – Chico’s
- Peaceful in Pink Ginger – Knix Wear
- Pura Vida: Happy birthday to us (gifts for you!)
- UNIQLO: TICK TOCK! Free shipping ends tonight
- Don’t miss out sale and extra discounts on online fashion store
- calling all hopeless romantics 💕 – Red Dress Boutique
- My favorite fashion jewellery of all the time
- Free code inside! Just login and shop
- Olay: Over 50 million sold ❤️
- A sunny chance for romance ☀️ – Free People
- Jeans, dresses, tees and everything on sale
- The Autumn/Winter 2021 menswear pre-collection – Alexander McQueen
- Alice & Olivia: LAST.DAY.DROP.EVERYTHING.
- Stop buying from us?
- Free worldwide shipping. New launch fashion clothes
- This is personal…
- Save $100 now. Buy more, save more. – Brooks Brothers
- We’re just as ready for summer as you are… – Free People
- Nicole Miller: Button me up, Button me down.
- Isha, try our new skin and hair products
- Hmm…..what’s this? You can’t do this to us
- Free bag of fashion jewellery
- We Got Your Back 😘 – Charlotte Russe
- Do you want to see something special?
- Want To Win a $500 CK Voucher? 💸 – Culture Kings
- Sorel: Meet our exclusive Frozen 2 boots✨
- Your inside look in your wardrobe
- First look – Women’s Fall/Winter 2021 – Acne Studios
- Your complexion will feel like velvet
- Free coupon inside for your eyes
- Brighten up your look with Pastel Pack – Adidas
- Blink and you will regret later
- Weekend is almost over. Shop for free
- Perfect Outfits For Any Zoom Meeting! – dressbarn
- Got a sec? Open this email right away, or…
- 🌴 Fresh Finds – Tillys
- Anthropologie: Just for you: the inside scoop
- Your winter break packing list is HERE!
- Top Styles of the Week – Forever 21
- How to dress for your wedding?
- Hurry! Open for your exclusive treat! – Sheln
- Sephora: Because you need these.
- You are invited- up to 20 percent off on beauty products.
- We are back. Your cosmetics are in stock
- Tonight only- Free make up kit
- Those cute dresses you’ve been eyeing? They’re 50% off (and ship free!) – LOFT
- Pass on these savings and discounts
- Purple, anyone? – Stadium Goods
- Spring Essential: Our Softest Tees – Banana Republic
- Thanks for shopping with us
- Olay: Get it before it’s gone!🎁
- Beauty issues solved. Up to 80 percent off on cosmetics
- Join us on safari – Boden
- Add a splash of color with summer new arrivals – Scotch & Soda
- Read this mail or you will loose
- Your login account is almost free
- Support sustainability with the new Emporio Armani capsule collection – Emporio Armani
- Make space in your wardrobe for limited edition clothes
- Not even in your wildest dreams would…
- Don’t just take our words. Visit online fashion store
- New launches inside
- Luxury living with style
- Soft and sultry springtime intimates ✨ – Free People
- Are you looking for online fashion store?
- Paint options and free delivery
- Marc Jacobs: New to sale and going fast
- Be a VIP in the city of cosmetics and explore the parlour
- Relax in Style – Citizens of Humanity
- you’ve never seen CHIC like this – Revolve
- Jimmy Choo: Dreams are made up of these + complimentary global shipping
- It’s between you and us ONLY
- LAST chance to save up to $55
- 💦 Make a SPLASH in these! – carter’s
- Michael Kors: Give us an inch…
- Bring Out Your Winter Wardrobe! – Myntra
- 2 days only. Up to 60 percent off on our all products
- 4 secret tactics for your beautiful skin
- SALE: 25% OFF – Rent the Runway
- Add these OBEY graphics to 🛒 ASAP – PacSun
- The footwear edit is here 👟 – The Iconic
- DSW: Find out how you can make a difference.
- Revolve: Say goodbye to 65% off 👋
- Online fashion store sale. Be there online
- Your overall new favorite look 😉 – Free People
- LIMITED-time offer on items on your wishlist
- These tops are 100 percent gone forever
- Spring’s favorite fabric – Frank & Eileen
- It’s true…these will look dapper on you
- Really great. Our online fashion store
- Final call to take care of your skin and hair
- Our 3 reviews on your old wardrobe
- Break these five rules of old fashion
- Adidas: You’re in. Welcome to Adidas
- stylish maternity and postpartum basics – Spearmint Ventures
- Buy one New year gown and get another free
- Nykaa: These will sell out in 3…2..⏳
- We are waiting for your next order.
- Our birthday treat = gifts for you!
- OMG! 😍 These are the prettiest sandals! 🙌👡 From $12.99 – Rainbow Shops
- FINAL HOURS for Midnight Madness: Up to 80% off! – Men’s Wearhouse
- Free samples for your face and body
- Free limited edition discount coupon.
- Save this week on lip balm and face powder
- Up to 70% off —> Picks for brighter days ahead – Gap
- Just $499 for your entire wedding shopping
- Absolute must have in your make up kit
- This week. 30 percent off exclusively on fashion boots
- Fabric of the Season: Linen – Banana Republic
- Nightwear clothing accessories sale ending tomorrow
- Say goodbye to 20% Off $65 👋 – Forever 21
- Limited edition: All new fashion clothes
- We want to hear from you
- What Offer Will You Get❓ – boohoo
- Discover Our New Dream Angels Collection – Victoria’s Secret
- You have to see what’s there on online fashion store
- ✨ OUTLET SALE – SAVE UP TO 85% OFF ✨ – Zumiez
- Meet your favorite celebrity and shop online free
- Weekend sale. Cosmetics that you want to buy
- CLEARANCE SPECIALS: Up to 80% OFF. – Jos. A. Bank Clothiers
- Call to action for your best cosmetic deal
- A new cream that you want to buy
- Hundreds of new cosmetics added today
- 9 types of free facial masks.
- Wanted young and spot less skin? Free coupon inside
- ❗ LAST CHANCE to Unlock Your Mystery Offer ❗ – Ashley Stewart
- Ritesh, Start your week with 45 percent off on cosmetics
- J.Crew: We don’t do this (MAJOR) sale too often…
- Free shipping farmhouse finds – Jane
- FINAL DAYS ⏰ Your Mystery Discount ends soon! – City Beach
- Give only 1 minute to get your favorite cosmetics
- Warehouse sale. Last chance. Grab
- You DESERVE this
- What’s up, shorties? – Hollister Co.
- Ends today: 4 Pre thanks giving gifts of fashionable clothes
- Luxury cosmetic brands are waiting for you
- And the color of the season is. . . – Todd Snyder
- Revolve: This collab was made for you
- Treat mosquito bites and heat rashes with hot selling product
- Sorel: These stunners are selling out fast
- For your eyes only, because you wanted it
- Your beauty treatment is on us
- For hanging poolside – United By Blue
- No need to break your bank balance.
- Customers can’t get enough of the stuff
- Hot discounts and free coupons on Lipsticks
- Live with fashion, wear fashion and speak fashion
- Pack light and bright – Trunk Club
- Before you regret not buying your favs
- A match made in heaven (+ it ships FREE) – Lou & Grey
- Say goodbye to old fashion style
- Free 444 day shipping. Shop and get best deals
- Shop Our Winter Warm-Up Collection – Original Penguin
- We don’t want to stress you out but the sale is still on
- Ends today- shop today or regret later
- ATTN: Free Shipping – boohoo
- Bestseller in a new color – Pendleton
- Celebrate bumper sale on cosmetics.
- New Collection | Summer is Calling – Lacoste
- Float into spring in swim 🏊♀️ – ModCloth
- Sshh…you’re the FIRST ONE to be seeing this
- MEET CELESTE. OUR WHITE SHIRT CAMPAIGN AMBASSADOR – Witchery
- Beyonce-approved autumn wear you can’t say no to
- Too busy to read this email?
- Patagonia: School lunch made easy
- Offer expires tonight
- Chic style for wherever you go – Nike
- Sweet launch discount (for members only!)
- ENDS TOMORROW: Can’t-miss deals from $9.90 – Uniqlo
- Three for three make up kits
- Knits to Love – Bardot
- 4 practices for beauty and glowing skin
- Good news inside. Big discounts and great offers
- 5 tips to inspire your next visit to our online fashion store
- COLOUR THE WORLD – P.E. Nation
GUIDE: How To Write A Great Subject Line
As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.
While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.
If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.
Let's go over the proven tips on how to craft a subject line that boosts engagement:
What makes a great subject line?
First, let's discuss the fundamentals of creating a great subject line:
- Spark interest and curiosity
- A clear and urgent call to action
- An offer/intriguing discount
- Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
- Relevance - make sure your subject line covers the current trends and topics within your industry
5 Tips To Crafting a Great Subject Line
Now, let's dive into the specifics of how to create a great subject line for your next campaign:
1. Use a familiar sender name
Although this may seem obvious, it's a piece many marketers miss the ball on.
Your readers want to feel like your email is coming from a human and not a corporation or automated system.
One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.
Here's a great example of this from Marketing Examples
Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.
2. Keep your subject short and to the point
If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.
The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.
3. Add personal touches to your subject line
If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.
It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.
Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:
4. Avoid making any false promises
Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.
In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.
5. Give them a sneak peek of what's inside
Telling your subscriber what is inside helps with open and clicks.
For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:
"Your FREE marketing e-book awaits!"
If you want your email campaign to perform well, it all starts with your subject line.
Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.
We hope you enjoyed our guide + list of 324+ creative fashion & beauty email subject lines .
Hey! 👋I'm Pat Walls, the founder of Starter Story.
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