This case study article follows the journey of Jen Schwytzer, founder of KINDfulness Coaching, as she transitions from social work to coaching, develops a personalized coaching program, and launches her business on platforms like Facebook, Instagram, and LinkedIn to attract and retain clients.

Holistic Living Consulting is a virtual business that offers holistic wellness and life coaching services and products, and has gained brand awareness nationwide through its founder's media features and contributions to Authority & Thrive Global magazines.

TANYA HEATH Paris, a shoe company founded by Tanya Heath, created the world's first multi-height shoe with removable heels; the product development stage took 14 engineers and shoe technicians and they now have boutique locations in Paris, Toronto, Beirut, Beijing, and Hong Kong, relying on word of mouth and excellent customer service to attract and retain customers.