Do you know the secret to a car dealer’s success? It’s email marketing.
According to a 2016 study, email marketing is more effective than organic search and social media.
And as you already know, email marketing for car sales professionals has always been one of the most effective marketing channels.
- It is cost-effective. You are exempted from paying for prints, postage, or ad space.
- You can deliver targeted messages and reach out to an already engaged audience.
Are you a car sales professional and want to up your email game? Here are some email templates which will help you send the most relevant message to your prospects and customers:
Import these templates into Gmail
If you don't want to copy and paste these templates all day, check out the Pigeon for Gmail Gmail app.
Using Pigeon, you can download all of these straight into your Gmail. You can do this one by one, or add the entire set:
Car Sales Introduction Email Template
A short and friendly introductory email (also known as the first touch) is the first contact or response to anyone who has filled in your opt-in form to know more about your products or services.
This is the email through which you introduce yourself or your company, and it plays a crucial part in winning your customers’ trust.
Make sure not to make it too "salesy" or sound too pushy.
Click Follow Up Email Template
These templates are used to follow up on click emails are sent to leads that click a specific call to action in an email. Such emails often result in higher response rates.
When a prospect clicks your links, or reopens an email proposal, you can try to follow up with that prospect with an email.
As a car sales professional, it's best to keep an eye on out for such triggers for a quick follow up. Sending a timely sales follow up email brings in a higher chance of striking a conversation with these prospects.
Another example/strategy is to give them a little bit of FOMO (fear of missing out) by saying “it’s a great opportunity that I wouldn’t want you to miss out on:
Car Sales Appointment Confirmation Email Template
The main goal of an appointment email template is to remind your clients of their upcoming meetings.
In addition to confirming the appointment, this email can also be used to provide important additional information and give direction for next steps.
This type of email helps build trust and create engagement with your clients.
Service Reminder Email Template
Save your time by sending your customers quick car maintenance reminders.
As the name suggests, a service reminder template helps you remind your customers when their services are due. If you'd like, this can also be a good time to mention service coupons and tune-up options.
This type of email is generally informative in nature and the format should be formal.
Sample 2: Use humor/keep it funny
Another strategy here is to use some humor, here’s an example:
People are bombarded every day with hundreds of emails, and most of them are often left unread. Humor is an interesting way to convey your otherwise boring messages into an exciting one.
Sometimes, a quick joke is enticing enough for your customers to open your email. Making people laugh will drive more engagement, but also make sure not to lose track of your goals.
Sample 3: Send a warm reminder
A reminder is basically a request to your customer for a particular task or service. The main purpose is to move the conversation forward.
Encourage your customers to get back to you with a warm yet compelling reminder email update.
Car Sales Trade In Template
Trading in a car to a dealership is a good way to fund the purchase of a new car. Trade-ins are important for those who want to buy a new car, but cannot afford to advertise their old one or meet with potential car buyers.
As a car sales professional, you can forward these trade-in email templates to prospects to convince them of a trade-in.
And as usual, it's important to “know your customers” here - it would be wise to get hold off of the vehicle history report and budgeting of your customer before pitching them.
Another template here is about trade evaluation.
Trade-in appraisal tools can help you calculate a range of values of the used-car based on mileage, condition and accessories.
Car Sales Happy Birthday Email Template
It is always important to keep in touch with your clients. A Happy Birthday email template is a small but indispensable marketing technique that you might like to use to establish a good relationship with your clients.
A simple “Happy Birthday” speaks volumes. It is a way of showing your clients how important they are for you and your company.
Emails with personalized messages are 26% more likely to be opened. Take note of your customers’ birth dates, and make this day special with some deals, offers, or a free gift.
After-Sale Follow-Up Email Template
An after-sale follow-up email template is another way car sales professionals use to build a relationship with their customers. Writing a well-thought and well-planned post-sales follow up email can help escalate your sales. It shows that you care for your customers.
Try to make your post-sales template as specific as you can so that it becomes easy for your customers to understand.
Ask for Feedback/Reviews Email Sample
Reaching out to your customers for review is always recommended. It is important for car sales professionals to know your customer’s experience.
These reviews give insight into your product’s services like quality and function. So, when you email your customers, provide a direct link to sites where they can review your products and dealership.
Also, do not forget to monitor those review sites so that you can thank customers for good reviews and respond to them who were unhappy. Online reviews are the most valuable and almost cost-free promotional tool at your disposal.
Sample 3: Parts & Service Review Request
Survey request email sample
Want to have some valuable insights into your business? Then ask your customers to share their thoughts and experiences in your survey form.
This will help you understand your customers better, and hence will improve customer satisfaction.
Yelp request email sample
Online reviews are not just essential for customers all over the world to make purchase decisions, but positive reviews can also help increase sales for your business.
These reviews also present a clear picture of what your customers expect from you. So do not beat around the bush when asking for a review. Send your customers a direct email requesting them for a quick review.
Lease ending manager Email Sample
Car dealers lease out cars for a fixed period of time at an agreed amount including rent for car maintenance and such other services.
Once the lease comes to an end, the customer can either trade-in the car for another lease, return it to the dealer, or else buy it. The Lease- end manager will send an email and set up an appointment for the lease return.
Car Sales Lost Business Email Sample
Sending an email to prospects that you lost business with previously is a great way to reconnect or follow up - and maybe even revive them for a sale.
To evaluate your lost deals, always ask your lost prospects for feedback.
Payments Waived Email Sample
Dealers sometimes announce a car payment waiver program only to a certain group of customers who qualify for the offer. Lease payments, and security deposits are waived as a part of such programs.
Appointment no show or canceled email template
A no show appointment letter serves as a reminder to your customers of the importance of keeping scheduled appointments.
When your prospect does not show up for your appointment, try to not jump to conclusions. Instead, send a short follow-up email to reschedule your meeting.
Sometimes, you need to cancel your own appointment. When this happens, you can always notify your clients with a short notice.
After leaving voicemail email template
Haven’t you heard back from your client for a while even after leaving a voicemail or two? Send your prospect a follow-up email requesting him/her to give you a call.
Looking for a quote email template
Replying to a quotation request can be done either by providing a full quotation in the email itself, or by giving your customer a quotation form to be filled.
The Yearly Check-In Template
Occasionally check in with your customers to find out how they are - and if everything is alright with their car.
This type of follow up email can help promote communication channels, encourage repeat business, and probably reach a new customer.
By using this template, you can also make a sales pitch to remind them about other services you render that might interest them, such as car services, oil changes, etc.
Now, since you know how to create the best car sales email templates, also where and when to use them; nothing should stand in the way of your success.
Now go sell those cars! Best of luck!