241+ Best Discount Offer Email Subject Lines [2024]

•

Updated: January 20th, 2022

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 241+ best discount offer email subject lines [2024].

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

Breaking news! Up to 25 off for today only
7 Spa Treatments to Put You on the “Nice List”
Earn double points for [insert product or action].
Sephora: Get insider tips on our Facebook page
Extended for a day! Get Free shipping through Friday
Extended. 48- hour sale – 20 percent off coupon
HP: Time is running out…Save up to $300
$0 Enrollment Fee — Membership Sale
You are invited. 10 percent off for beauty products
[New Product] has arrived. Order now before we run out.
Nissan: Bring a friend to our event and save
New must haves for your office
HP: Flash. Sale. Alert.
Exciting new changes at [your company]
$30 Massages! 1 Day Only!
Get 10 percent off on all your purchases.
Topshop: Meet your new jeans
Hurry up or else you will regret
Guess: Free shipping extended
Kate Spade: open to see our top picks of sale
Feed your family members without breaking your bank.
Sephora: You’re invited: 10% off for Beauty Insiders
25-40% off – Email-Only Offer – Today Only
IKEA: Storage problems solved
Say Goodbye to your PMI
4 days only. 10 percent off and free shipping.
EXTENDED! 48-Hour Sale – 10% Off Coupon
Refer your special one and get free service.
IKEA: Get more kitchen space with these easy fixes
You’re Invited! New Product Launch Party at [Your company]
Guess: Refer a friend and save big
United by Blue: This is Not a Sale. It’s a Celebration.
Last chance to get hot deals on designer clothes
Don’t wear last year old style
Guess: Tonight only: A denim lover’s dream
Sale Alert. Grab today only.
$5 Deal Day! Get ‘Em While You Can!
Coupon code for $ 30 off on $150 purchase
Snow Day SALE!
Last chance to earn $200 while doing your shopping
Her style awaits.
Cool off with a SALE
Weekend sale. Hot deals only for you
Converse: Hundreds of new markdowns added today
Converse: See the best deals on Facebook
Your saving code is expiring today
Start your New Year Off Right — 25% off Spa Packages
Enjoy [season] with rates from $65
Free Gift to the first 100 visitors
🍁The [Brand Name] Start of Fall Sale!🍂
Last chance! Be sure to grab the best price!
Miss Selfridge: Stop EVERYTHING! Up to 50% off ALL Dresses 🚨👗
Time is running out. Grab your hot deal
Yours in 2 days (free shipping!) + 40% off
Get hot deals on age-defying beauty tricks
11 Great Deals for the Next 2 Days
Topshop: Beyoncé’s Ivy Park is here
Loyalty Members: 40% off today!
Our Gift to You – $10 Promotional Gift Card
$ 10 promotional gift card
Tonight only. Save $ 4 on your order.
Start your new year with 30 percent off. Spa packages
Friday might hot deals and discounts that you don’t want to miss
Say hello to a new you — $49 women’s hair cuts
We are thankful to our customers. Free coupon
$ 5 off for every inch of snow.
Share the love – refer someone and get next service FREE!
5 big discounts you won’t want to miss this month
Nissan: Your inside look at the all-new 2017 Nissan Armada
Share the love. Get 50% off when you refer someone this month!
Free shipping extended
Free Gift! Happy Valentine’s Day, Sweetheart!
Discover bride latest fashion and grab hot deals
Last day. Pick your 6 favs.
BOGO teeth whitening treatments this month!
Free deal for loyal members
Nissan: Sign up to be notified when Titan XD arrives
IKEA: Save with this week’s flyer
Last chance to save your hard earned money
We love you. Flash sale today
Exclusive deal: free samples of famous facial masks
De Beers: Her style awaits
THE ICONIC: The sale’s on SALE! 😱
Get it while It’s in the stock
Rapha: Last chance to get 25% off all base layers
Pizza Hut: Tonight only. Save $5 on your order.
Everything you need when the temperatures [rise, fall]
Up to 30 percent off on your favorite clothing.
Last chance to get 50% off!
Book now, save later: 25% off summer services!
We want your feedback! $50 for your thoughts
Guess: Don’t wait. You’ll miss out on the sale of the year.
Ending in 26 hours. 25 percent off on shopping
TODAY. Post [holiday] Flash Sale! 2 for $20
We’re thankful for our customers: Coupon Inside
Guess: Don’t wear last year’s styles.
#NationalDrinkWineDay – 15% Off Your Favorites!
One day left. Hotel sale
La Mer: Age-defying beauty tricks
Nissan: Go green in 2016 with a new eco-friendly car
The new collection of the season is here
$14 Days of Yoga for $14
Family and friends week. Up to 60 percent off
Our 5 Year Anniversary—$5 off every November class
$50 Massage today at 12:30 pm
First Cycling Class is FREE!
We’ll do your taxes for $50
Rip Curl: Two for two
Luxury sale is waiting for you.
2 weeks Unlimited Classes for $50
Free Service Upgrade — get more for less!
Storage problem is solved
It’s time for your cleaning! Come in for a free electric toothbrush
Converse: Ending in 24 hours: 25% off sitewide
Winter is coming – we’ve got a sale!
Hundreds of new sales discounts and deals added today
Because We Love You – Flash Sale Today!
Topshop: Get a head start on summer
Guess: Wanted: Cute and affordable fashions
Warm up to savings.
Cyber Monday Madness — Everything on Sale!
National drink wine day: up to 30 percent off on your favorite brand
Get more kitchen space with these DIY tricks
La Mer: Get it while it’s in stock
Rapha: Gift inspiration for the discerning cyclist
Seafolly: Hot new summer arrivals just for you
9-minute miracles. Try out these products.
Friends & Family Week – 25% off all services
Pre-Summer Sale on 4th of July travel
See the fashion best deals on Instagram
Jersey Mike’s Subs: Enjoy a birthday gift on us
Two for two, three for three
Birchbox: Tell a friend. Get a month free.
Get out of debt! FREE credit counseling session
An Exclusive Offer for You
Deals for fresh look
Breaking News! $25 off Today Only!
La Mer: Exclusive offer: Free samples of award-winning facial masks
Sephora: Bring a friend to our VIP party
Don’t wait or else you will miss out the biggest sale
Tell us more & get $50 off your next trip
One Day Left: Hotel Sale
Last chance to get this hot deal
“[Brand Name]’s back for fall”
Nissan: Weekend sale. Inventory you need to see.
Rapha: Complimentary gift wrap on all purchases
Pizza Hut: Feed your guests without breaking the bank
Introducing our latest…[product/feature here]
Guess: Stay in the know. Follow us on Twitter.
Email subscriber exclusive: [Product name] sale is here
IKEA: Where do all these toys go?
Your beauty issues resolved
Sephora: Last day: Pick your 5 faves
Refer a friend: Get a $50 Amazon gift card
Can’t take the heat? How about this sale?
De Beers: Uncover your bridal style
Tonight only: A denim lover dream
Plumbing problem? Let us fix it — deal inside!
west elm: 💡 THIS SALE IS LIT 💡 20% off all lighting
Say goodbye to your bad debts.
Pizza Hut: Friday night discounts you don’t want to miss
Don’t Let These Get Away
Everything on sale
Sephora: Ends today: Get 10% off all purchases
Want 20% off your next order?
Free gift on Christmas carnival
Coupon Code for $25 off $100 purchase
L’Occitane: Beauty You’ve Had Your 👀 on, Now with $20 OFF!
Rip Curl: Pass on the savings
Guess: You won’t believe who’s partnered with us
Ends Today! 20% Off Friends & Family
Get out of debt. Free credit counselling session
Hot savings for 5 days only
Snow day sale
Follow us on Twitter and grab your hot deals.
Limited Supply: Limit 2 [product name] per customer
Warm up to savings!
Complimentary gift wrap free on all your purchases.
BLACK FRIDAY SALE / Kendrick Lamar x Reebok Classic CL Luxe Olive / Bedwin x The Heartbreakers x Adidas Originals collection
Your choice of amazing items $50 + under
[Product name] Promotion week. Save 25%
Free product with purchase of [product name]
HP: Save big on ink
Save big on your marriage anniversary shopping
HP: Stop wasting money on ink
Rapha: The new Brevet Windblock Jersey
Enjoy your birthday gift. Your gift is on us.
Winter is coming. We got a sale for you.
$2 off for every inch of snow!
Cute and adorable fashions for your baby
A new product that you would not pass on
Last minute deals, special offers, and new [product name]
Ends today. Hot deal of the day
Sephora: Your beauty issues, solved
Sign up to know your hot deals
Jersey Mike’s Subs: Lisa, Earn double points today only
Pizza Hut: New toppings. New dinner plans.
Topshop: New Beyoncé line is just two days away
Sephora: Psst! You’ll want to pass this one on…
Great gifts for [Dad, Mom, etc]
Grand Opening Sale: 25% off all services
Guess: 25% off your favorites
Sephora: Products the celebs are wearing
Jaybird: Last chance to save big this holiday
1-DAY ONLY Doorbusters!
HP: New must-haves for your office
Top 10 under $10
Rapha: Your savings code expires today
HP: Solve all your printing problems
[Hot, Cold?] Stay indoors and save.
Get insider tips on our Facebook Page
Hot Savings for 3 Days ONLY!
The [your company] holiday catalog is here!
Le Mer: 8-minute miracles. Try these products.
Hollister: Your favorite jeans are 20% off 🙌
IKEA: Deals for a fresh new look
Topshop: Minimal and cool, the new collection is here
Enjoy this Special Offer at Our New Location
Converse: Converse custom prints for spring
Don’t miss this! Extra 50% off sale ends tonight!
Save with this week’s flyer
Online only: 25% off friends and family
Seafolly: A new product you won’t pass on
Birchbox: Last chance to get in on this hot deal
Review your vacation and get 30% off your next booking!
Ends Today: Take 20% off your entire order
Rapha: As worn in the World Tour
Seafolly: Swimsuits of celebrities
Here’s a reason to smile: FREE teeth whitening
Topshop: Shop now. Save big.
Mercedes-Benz: Luxury awaits
Pizza Hut: Bob, try our new treat
Guess: Last chance to earn $100 to shop
Moo: This sale’s too BIG for subject li–
Sephora: 3 Days only – 10% off and free shipping
Aerie: 50% off a bra that feels good. It’s REAL.
La Mer: A little luxury at a great price
Dollar Shave Club: Save money. Don’t leave the couch.
Black Friday Weekend Banger
Guess: Lindsey, check out these hand-picked looks
Best Sellers Every [girl, boy, man, woman, dog, etc.] Needs

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 241+ best discount offer email subject lines [2024].

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile