1,000+ Best Cycling Tools Business Names

Updated: June 10th, 2025

So, you've come up with the perfect cycling tools business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your cycling tools business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best cycling tools business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your cycling tools business.

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Ideas

Catchy cycling tools business name ideas

  • Gang Place
  • Vial Cycle
  • The Inner
  • The Hour Pedal
  • Wooden Windscreen
  • Water Windscreen Wiper
  • Hz Place
  • Overshot
  • Experimental
  • The Paddle Rack
  • FlatWheel
  • Wigle Cycle
  • Fundamental Creature Spot
  • Text Tool Around
  • The Type
  • HollowRing
  • Inch Bike
  • The Welkin Knell
  • Abrasive
  • Standard Instrument
  • Circadian Cyclical
  • Tintinnabulation Spot
  • OuterRing
  • The Citric
  • Appropriate
  • The Occipital
  • Automated Creature Spot
  • The Diagnostic Joyride
  • Major Shaft
  • DarkCycle
  • PromotionalTool
  • The Continuous Pedal
  • Sharp Halo Place
  • The Driven Pedal
  • Combined Rhythm Co
  • Seidel Cycle
  • Diagnostic Shaft Pro
  • Motorcycle Spot
  • Driver Place
  • The Abrasive Wheel Around
  • Favorite Creature Spot
  • The Hand Steering Wheel
  • Vicious Cps Spot
  • The Annual Gang
  • The Water Roll
  • The Global Bicycle
  • Fourth Gang
  • Four Roulette Wheel Co
  • The Brown Halo
  • The Annual
  • The Primary
  • Spur Steering Wheel
  • Slow Cycle
  • Side Rack
  • Flat Roulette Wheel Place
  • Half title Cycle
  • The Reliable
  • The Therapeutic
  • GlobalCycle
  • Reproductive Bicycle
  • The Sensitive Shaft
  • Creature Spot
  • Knell Trading Co
  • The Inner
  • Yellow Tintinnabulation Collective
  • Therapeutic Toolbar
  • Cycle Per Second Collective
  • Next
  • The Best Tool Around
  • Viral Cycle
  • VersatileTool
  • Perfect Creature Pro
  • Lactam Peal
  • Wooden Wickers
  • HandWheel
  • The Huge Brake
  • Suitable
  • Persian
  • Cog Bicycle Trading Co
  • SecondRing
  • The Wooden
  • The Larger Driver
  • Valuable Creature Co
  • Pelvic Mob
  • Tribal Cycle
  • Promising Instrument Co
  • The Cell Motorcycle
  • Major
  • OutsideWheel
  • Circadian Continuum
  • The Entire
  • Annular
  • Annual
  • The Squeaky Steering Wheel
  • Unique Drive
  • Instructional

Creative cycling tools business name ideas

  • Hz Co
  • The Larger Steering Wheel
  • The Rectangle
  • Regenerative
  • Text Timesaver
  • The Inch
  • Therapeutic
  • The All
  • The Welkin
  • The Line
  • Handy
  • Brake Place
  • The Statistical
  • OuterRing
  • Menstrual
  • AorticRing
  • Tintinnabulation Spot
  • Blue Band
  • Idyll Cycle
  • The Regenerative
  • The Promotional
  • Roll Co
  • Simple Tool Around Group
  • Bright Tintinnabulation
  • Global Cps Spot
  • The Plain
  • Side
  • Valuable Shaft Group
  • Signet Call Place
  • Wooden Wheelie
  • Life Motorcycle Pro
  • HorizontalWheel
  • EffectiveTool
  • Combined Circle
  • Standard Instrument
  • The Right
  • Sharp
  • The Flat Call
  • Abdominal Circle Collective
  • ValuableRing
  • InvestigativeTool
  • Hollow Peal
  • MethodologicalTool
  • The Fourth
  • The Wooden
  • Powerful
  • TricarboxylicCycle
  • Cycle Per Second Co
  • Creature Spot
  • Wooden Whitewall
  • HydrologicalCycle
  • Methodological
  • Inch
  • Enormous
  • The Full Bike
  • Wooden
  • Reproductive Bicycle
  • Instrument Pro
  • Valuable Instrument Spot
  • The Solid
  • ExcellentTool
  • Therapeutic Toole
  • The Closed
  • DiagnosticTool
  • Half Pedal Pro
  • CircularWheel
  • Creature Co
  • Three Roulette Wheel Group
  • The Thin
  • The Perfect
  • Inner Rack
  • Circadian Continuum
  • Nice Peal
  • Joyride Trading Co
  • Call Co
  • SolidRing
  • Right
  • GraphicalTool
  • The Annual Gang
  • The Spoked Steering Wheel
  • The Sharp
  • Giant Rack
  • White
  • The Closed Circle
  • Wooden Wickers
  • Administrative Puppet Co
  • Shaft Spot
  • Magic Roll
  • Trifle Cycle
  • Water Windscreen Wiper
  • Four Roulette Wheel Co
  • Second
  • Blue Phone Co
  • Annual Hz Group
  • The Tricarboxylic
  • The Second

Learn more about starting a cycling tools business:

Where to start?

-> How much does it cost to start a cycling tools business?
-> Pros and cons of a cycling tools business

Need inspiration?

-> Other cycling tools business success stories
-> Marketing ideas for a cycling tools business

Other resources

-> Cycling tools business tips

Funny Cycling Tools Business Names

  • The Annual Gang
  • EnormousWheel
  • Brake Place
  • Automated Creature Spot
  • The Global Bicycle
  • HelpfulTool
  • The Cell Motorcycle
  • Abdominal
  • Metallic Mob Pro
  • Combined Circle
  • Abdominal Circle Collective
  • ValuableRing
  • Therapeutic Templates
  • Spur Steering Wheel
  • Hollow Peal
  • Mob Trading Co
  • Mob Pro
  • Tintinnabulation Place
  • The Thick
  • Signet Phone Collective
  • The Excellent Puppet
  • Deep Call Trading Co
  • DrivenWheel
  • The Welkin
  • Ruby Reverberate
  • Therapeutic Tactic
  • Continuous Cycles/Second
  • The Beautiful
  • Disciple Cycle
  • Closed Cyclic
  • Band Spot
  • Idyll Cycle
  • Wheel Collective
  • OffWheel
  • The Water Roll
  • WonderfulTool
  • The Vicious
  • Handy
  • ThickRing
  • Red Rim
  • The Larger Bike
  • SolarCycle
  • Citric Cyclist
  • Virtuous Hz Group
  • The Eight Brake
  • Thermal
  • Motorcycle Co
  • Citric Cycles/Second
  • Golden
  • Enormous
  • Therapeutic Techniques
  • Top
  • Wooden Windscreen
  • Regular Cps
  • The Flat Call
  • Gang Co
  • The Diagnostic Joyride
  • Lactam Peal
  • Graphical
  • Nice Peal
  • Front
  • MethodologicalTool
  • Invaluable Shaft Pro
  • Outermost Peal
  • Driver Collective
  • Circadian Cycle Per Second
  • The Inner Band
  • The Third Hz
  • OccipitalRing
  • Text Toolkit
  • The Wooden
  • Clinical Shaft Collective
  • Blue Call
  • Shaft Pro
  • Tintinnabulation Spot
  • Hydrologic
  • Rhythm Spot
  • Reversible Rhythm Trading Co
  • Inch Steering Wheel
  • Red Reverberate
  • White
  • Spoked
  • The Best Tool Around
  • The Complete
  • Gang Place
  • Tool Around Place
  • Side Rack
  • The Plain
  • Inguinal Phone Trading Co
  • Complete Cps
  • Spinning Roulette Wheel Spot
  • Intertidal Cycle
  • The Occipital
  • Daisy Bicycle Place
  • Drive Place
  • SecondRing

Cool cycling tools business name ideas

  • Heavy Knell Place
  • UniqueTool
  • Libel Cycle
  • Left Bicycle Place
  • Next Hz Group
  • Seasonal Hertz
  • The Third Mob
  • The Aortic Band
  • The Administrative
  • The Smaller Roulette Wheel
  • Water Wheelset
  • Sidle Cycle
  • Fourth Gang
  • Creature Spot
  • Spare Cycle
  • Paddle
  • Cell Costing
  • Handy
  • Text Techniques
  • Wooden Wheelie
  • The Abrasive Wheel Around
  • Bicycle Place
  • The Regenerative
  • EndlessCycle
  • PointedTool
  • Powerful Puppet
  • Wooden Wheelband
  • Driver Collective
  • FourthRing
  • Annual Call Pro
  • Idle Roll
  • Halo Co
  • Water Wheelchair
  • Bike Group
  • Second
  • Water Wiper Motor
  • Three Roulette Wheel Group
  • The Fly
  • Typical Rhythm
  • Inch Bike
  • Year Pedal
  • Complete Bicycle
  • Creature Co
  • Closed
  • Homicidal Cycle
  • Driven Cycle
  • Broken Wheel Around Pro
  • The Rectangle Instrument
  • The Flat Call
  • Automated Creature Spot
  • Slow Cycle
  • SuperficialRing
  • Vicious Cps Spot
  • The Slow
  • Thick
  • Natural
  • Experimental
  • Daisy Bicycle Trading Co
  • The Inch
  • Fourth Motorcycle Pro
  • Efficient
  • Six Steering Wheel Trading Co
  • Abrasive
  • PromotionalTool
  • Inner Brake
  • Water Wheel Around
  • Brake Collective
  • Two Bicycle Trading Co
  • Superficial Encircle
  • The Driven Pedal
  • The Female
  • Citric Course
  • Unique Instrument Pro
  • The Right
  • Perfect
  • The Second
  • Side Rack
  • The Major
  • The Eight Brake
  • Therapeutic Templates
  • Ruby Ringtone
  • Combined Rhythm Co
  • Continuous Course
  • Strategic Tool Around Trading Co
  • EffectiveTool
  • The Citric
  • Wigle Cycle
  • Pedal Place
  • The Best Tool Around
  • FullCycle
  • Wooden Roulette Wheel Spot
  • The Inner
  • Rotating
  • Right
  • MenstrualCycle
  • Familiar

Unique cycling tools business name ideas

  • Pedal Group
  • UsefulTool
  • HandWheel
  • Persian Pedal
  • The Rectangle
  • Occipital Phone Group
  • Huge
  • ThermodynamicCycle
  • The Big
  • Sun Cycle Place
  • TreeRing
  • Occipital Gang Spot
  • Vital Cycle
  • Natural Cps Group
  • Promising Shaft Spot
  • The Mitotic
  • Blue Phone Co
  • SpinningWheel
  • Powerful
  • Persian
  • OestrousCycle
  • The Wooden
  • Regular Cps
  • ThermalCycle
  • Wheel Pro
  • Brown Tintinnabulation Trading Co
  • TricarboxylicCycle
  • Positive
  • Text Timesaver
  • Automated
  • Graphical
  • Slow Pedal Co
  • The Fibrous Call
  • Global Hertz
  • The Powerful Drive
  • Therapeutic
  • Roll Co
  • The Efficient
  • Outer
  • Cycle Group
  • Inguinal Phone Trading Co
  • Life Motorcycle Pro
  • The Hand Bicycle
  • Brake Place
  • The Text
  • Closed Course
  • Signet Call Place
  • Hydrologic
  • Outside Brake
  • Red Racetrack
  • Combined Cycles/Second
  • Peal Group
  • Spoked
  • Halo Place
  • The Annual Gang
  • Half Pedal Pro
  • Tintinnabulation Spot
  • Water Windscreen Wiper
  • The Circadian
  • Cardiac
  • The Year
  • Cycle Per Second Group
  • Heavy
  • Golden
  • Bike Collective
  • GoldRing
  • Nice Peal
  • The Ruby
  • Red Reverberate
  • Driver Spot
  • Ruby Round
  • OutsideWheel
  • Willing Drive Collective
  • The Right Roll
  • Metallic Mob Pro
  • Thermal
  • Paddle Bike Place
  • Daisy Bicycle Place
  • Vicious
  • Reliable
  • Vital Drive
  • Outer Roulette Wheel Collective
  • Fixed Roll
  • Circadian Cps
  • The Paddle Rack
  • LeftWheel
  • The Inguinal
  • The Clinical
  • AorticRing
  • The Promising
  • The Previous Cycle Per Second
  • Deep Call Trading Co
  • Wooden Wickers
  • Double Halo Pro
  • Essential Tool Around
  • SingleWheel

Cute cycling tools business name ideas

  • Ruby Resonance
  • The Larger Steering Wheel
  • Sensitive
  • Drive Place
  • OuterRing
  • Round Place
  • Outermost Peal
  • Handy Drive Group
  • Invaluable Shaft Pro
  • Reversible Rhythm Trading Co
  • Whole Cps
  • Creature Trading Co
  • Closed Cyclist
  • Steering Wheel Spot
  • Hertz Collective
  • Mob Pro
  • Popular Shaft Spot
  • The Double
  • The Continuous
  • The Brown Halo
  • Inner Rack
  • Side Wheel Around Group
  • Tintinnabulation Collective
  • Giant Rack
  • Joyride Pro
  • The Closed Circle
  • Circle Pro
  • OccipitalRing
  • SolidRing
  • ToothedWheel
  • GiganticWheel
  • SternWheel
  • Hertz Group
  • Motorcycle Pro
  • Fourth Hertz Collective
  • Administrative Puppet Co
  • Cardiac Cycle Per Second
  • The Monthly
  • Next
  • Steering Wheel Pro
  • Tricarboxylic
  • Key
  • Broad Band Trading Co
  • Token Halo
  • Freedom Phone Trading Co
  • The Stable Wheel
  • Therapeutic Creature Spot
  • Unique Drive
  • Previous Round Group
  • Fibrous Tintinnabulation Collective
  • Two Roulette Wheel Place
  • Mitotic Bicycle
  • Wooden
  • Virtuous Hz Group
  • The Principal
  • Puppet Collective
  • Three Tintinnabulation
  • Magic Circle Place
  • Primary Puppet Place
  • CircularWheel
  • Water Windscreen
  • VerticalWheel
  • The Larger Bike
  • The Fibrous Knell
  • The Standard
  • Wooden Windscreen
  • ClearRing
  • The Gigantic
  • Standard Instrument
  • The Spare
  • Therapeutic Techniques
  • Stifle Cycle
  • Major
  • Key Tintinnabulation Group
  • Bright Tintinnabulation
  • Lactam Peal
  • Inch Brake
  • The Flat Knell
  • InternalRing
  • Brown Phone
  • The Complete
  • Simple Tool Around Group
  • ExperimentalTool
  • Concentric Encircle Trading Co
  • The Magic
  • The Gear
  • The Hand Steering Wheel
  • Interactive Joyride
  • HollowRing
  • The Cell Motorcycle
  • The Instructional
  • HorizontalWheel
  • The Fourth
  • The Thermodynamic Cps
  • Year Hz Group
  • Annular

Clever cycling tools business name ideas

  • The Thermal Cps
  • Annual Hz Group
  • The Pointed Tool Around
  • Simple
  • Top
  • Essential
  • The Type
  • The Beautiful
  • Inch
  • Red
  • AbdominalRing
  • The Water Steering Wheel
  • Citric Cycle Per Second Spot
  • Bicycle Spot
  • The Larger Driver
  • Bicycle Trading Co
  • The Continuous Tintinnabulation
  • FootWheel
  • Blue Call
  • The Day
  • Menstrual Bike Place
  • Circadian Motorcycle
  • Puppet Place
  • Instrument Pro
  • EnormousWheel
  • Half title Cycle
  • Analytical Joyride Trading Co
  • Concentric
  • White Mob Collective
  • Cycle Per Second Trading Co
  • Cycle Co
  • The Edged
  • HandyTool
  • The Golden
  • The Plain
  • PerfectTool
  • The Simple Joyride
  • Edged
  • The Whole
  • Fundamental Creature Spot
  • The Inner Band
  • The Thick
  • The Cardiac
  • Abdominal
  • Line Instrument Trading Co
  • The Occipital
  • Enormous
  • BiologicalCycle
  • Four Roulette Wheel Co
  • Therapeutic Toolbar
  • Closed Cycle Per Second Pro
  • Bright Circle Spot
  • Red Ringtone
  • The Line
  • The Dark
  • The Perfect
  • Drive Group
  • The Revolving
  • ThickRing
  • PinWheel
  • Internal Knell Place
  • Virtuous
  • Creature Place
  • The Tricarboxylic
  • Call Co
  • Cardiac Continuum
  • Revolving Brake Group
  • The Water Roll
  • The Middle
  • Motor Wheel Pro
  • The Sharp
  • Persian Steering Wheel Spot
  • Driver Place
  • Therapeutic Timesaver
  • Hollow Peal
  • Circadian Cycle Per Second
  • The Yearly
  • Tool Around Collective
  • Mitotic Rhythm Trading Co
  • BrightRing
  • EternalCycle
  • Motorcycle Spot
  • Wonderful Creature Place
  • Day Hz
  • Cycle Pro
  • Annual
  • Rack Collective
  • Big Cycle Spot
  • Trial Cycle
  • Motorcycle Co
  • The Major Puppet
  • The Continuous Pedal
  • Cycle Per Second Co
  • Yellow Circle
  • Outside Roll Group
  • Seidel Cycle

Best cycling tools business name ideas

  • NormalCycle
  • The Oestrous
  • Complete Cyclic
  • Mitotic
  • Appropriate
  • Text Toolbox
  • Closed Continuum
  • The Essential Tool Around
  • The Entire
  • Clinical Shaft Collective
  • Text Templates
  • Magic Roll
  • Cycle Place
  • The Inch Bicycle
  • Complete
  • Roulette Wheel Spot
  • Revolving Rack Place
  • The Third Hz
  • Vertical Pedal Pro
  • Metallic
  • The Key
  • Flat Band
  • CompleteCycle
  • The Eight
  • DarkCycle
  • Vital Puppet Group
  • The Reproductive
  • Valuable Creature Co
  • The Global Bicycle
  • FlatRing
  • The Bevel
  • SecondRing
  • Shaft Co
  • Motorcycle Collective
  • Solid
  • Combined
  • The Paddle Driver
  • Closed Cyclical
  • The Heavy Wheel Around
  • ContinuousRing
  • Stable Motorcycle Co
  • Tool Around Pro
  • DoubleRing
  • Disciple Cycle
  • The Rear
  • The Diagnostic Joyride
  • Driver Group
  • Wooden Wheelset
  • Cycle Per Second Collective
  • Bevel Roll Co
  • The Statistical
  • Diagnostic Shaft Pro
  • UndershotWheel
  • Valuable Peal Place
  • TheWheel
  • Water Whitewall
  • Water Wheelband
  • ThirdCycle
  • Menstrual
  • External Peal Collective
  • Red Ringer
  • Roulette Wheel Co
  • Cog Bicycle Trading Co
  • Idol Cycle
  • DoubleWheel
  • Ruby Reverberate
  • The Hour Pedal
  • Shaft Pro
  • The Mere
  • The Toothed
  • Round Spot
  • Occipital Phone Co
  • Instructional Shaft Group
  • The Finger
  • Combined Cycle Per Second
  • Developmental Bike
  • SolidWheel
  • The Balance
  • Band Pro
  • Cardiac Cyclic
  • Ruby Racetrack
  • Spinning
  • Suitable
  • Wheel Around Collective
  • Valuable Shaft Group
  • Call Spot
  • Sharp
  • Golden Peal
  • AnnualRing
  • Viral Cycle
  • Freedom
  • Ruby Ringer
  • Ruby Resonate
  • The Foot
  • The The
  • The All

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Cycling Tools Business:

Simple is always better

This means a few different things. Your cycling tools business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your cycling tools business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.