PouchPASS

On Launching A Contactless Payment Wristband

Ilya Kravtsov
Founder, PouchPASS
2
Founders
40
Employees
PouchPASS
from Singapore
started
2
Founders
40
Employees
market size
$17.8B
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
content-library
best tools
Google Drive, Google Slides, Google Hangout
time investment
Full time
pros & cons
35 Pros & Cons
tips
1 Tips
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My name is Ilya and I am the co-founder of PouchNATION, a leading crowd control and contactless payments company for events and venues in Asia.

Historically we specialize in wearable technology (primarily NFC-based) to manage large crowds at mass participation events and venues (theme parks, beach clubs, etc.) as well as to provide a closed-loop payment system for the patrons. The main form factor looks like a wristband with a small chip in it that acts as a ticket as well as a wallet for your event or venue. Since the COVID-19 pandemic hit in 2020 we’ve launched a new flagship product called PouchPASS that incorporates a temperature and Bluetooth sensor inside the wristband to allow continuous temperature monitoring as well as contact tracing.

To date, PouchNATION has sold millions of wearables in Asia since its inception in 2015 and is currently aggressively rolling out its PouchPASS product globally: the product is used in more than 20 countries to date with over 140 million temperature records collected.

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