Cold email is hard, but it doesn't have to be.
We sourced the internet for the best B2B cold email templates for sales. We include samples for pretty much any scenario:
Import these templates into Gmail
If you don't want to copy and paste these templates all day, check out Pigeon for Gmail.
Using Pigeon, you can download all of these straight into your Gmail. You can do this one by one, or add the entire set:
This is a long list. Jump to what you're looking for:
✉️ Cold prospecting email templates
Company XYZ is not performing
First contact with a prospect
LinkedIn Cold Message Template (friend in common)
LinkedIn Cold Message Template (short and sweet)
Business development cold email template
Do your homework on the client
Cold email template for lead generation
👩🎨 Unique approaches
Compare your product to their hero
Make a sports connection
💰 Referral Cold Email Templates
Sometimes, it's all about getting to the right person. Here are some email templates to help you with that:
Quick referral email template
Basic cold email referral template
Simple ask for referral
Who is the best person for this?
Using complements email template
Good fit email template
Referral networking event email template
The referral warmup email template
🏎 Short and sweet (for referrals)
Who's in charge?
Value proposition (email template)
The key here is to mention another startup, particularly a competitor:
Elevator pitch email template
👩🎨 Unique approaches (for referrals)
Customer reference / case study (email template)
I looked at your site email template
Favorite Team (sports connection)
💼 Direct approach
We have a mutual connection
Get to the point
The keys here:
- shows social proof with competitors
Cold email template for meeting
Ideas for you
Resort to Outright Flattery
Inform them of their own pain point
The key here:
- puts pressure on something they know they need to fix/improve
- mentions their compeitition
Learn about you
Use numbers and stats
Analysis on your product
Focus on benefits
Offering personalized demo
Using common connections
If you want to connect with the buyer
Reaching out to your niche market
"I just met you" email template
📈 Using their competitors to your advantage
Head to head against your competitor
Competitor just did this
Reaching out to prospect's who use your competitor
Talk down your competition?
Poach Competitor's Customer
🔫 Trigger events
Trigger event email template
Trigger based outreach email template
Trigger Event + Common Connection
📝 Cold email templates for SEO
SEO Cold Email Template
Writing to an influencer email template
Loved the article
New blog content
Demo video for your blog
Outreach for a guest post (email template)
Sharing a Blog Post
👍 Value add
Recommending a Tool
Responding to an online post
If you're a stranger to them
Access to Research Report
There are many different ways to send cold emails - the best thing you can do is just start trying things and experimenting!
Happy cold emailing!
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