72 Cold Email Templates That Win Customers

Cold email is hard, but it doesn't have to be.

We sourced the internet for the best B2B cold email templates for sales. We include samples for pretty much any scenario:

Import these templates into Gmail

If you don't want to copy and paste these templates all day, check out Pigeon for Gmail.

Using Pigeon, you can download all of these straight into your Gmail. You can do this one by one, or add the entire set:

This is a long list. Jump to what you're looking for:

✉️ Cold prospecting email templates

Company XYZ is not performing

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First contact with a prospect

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LinkedIn Cold Message Template (friend in common)

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LinkedIn Cold Message Template (short and sweet)

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Business development cold email template

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Do your homework on the client

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Cold email template for lead generation

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👩‍🎨 Unique approaches

Compare your product to their hero

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Make a sports connection

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Using Statistics

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💰 Referral Cold Email Templates

Sometimes, it's all about getting to the right person. Here are some email templates to help you with that:

Quick referral email template

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Basic cold email referral template

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Simple ask for referral

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Who is the best person for this?

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Using complements email template

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Good fit email template

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Referral networking event email template

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The referral warmup email template

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🏎 Short and sweet (for referrals)

Who's in charge?

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Value proposition (email template)

The key here is to mention another startup, particularly a competitor:

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Elevator pitch email template

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👩‍🎨 Unique approaches (for referrals)

Customer reference / case study (email template)

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I looked at your site email template

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Favorite Team (sports connection)

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💼 Direct approach

We have a mutual connection

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Get to the point

The keys here:

  • shows social proof with competitors
  • straightforward

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Cold email template for meeting

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Ideas for you

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Resort to Outright Flattery

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Inform them of their own pain point

The key here:

  • puts pressure on something they know they need to fix/improve
  • mentions their compeitition

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LinkedIn article

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General Truth

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Learn about you

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Use numbers and stats

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Quick call

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Analysis on your product

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Focus on benefits

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Offering personalized demo

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Being upfront

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Using common connections

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If you want to connect with the buyer

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Reaching out to your niche market

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"I just met you" email template

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Rainmakers

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📈 Using their competitors to your advantage

Head to head against your competitor

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Competitor just did this

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Reaching out to prospect's who use your competitor

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Talk down your competition?

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Poach Competitor's Customer

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Competitor event

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🔫 Trigger events

Trigger event email template

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Trigger based outreach email template

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Trigger Event + Common Connection

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📝 Cold email templates for SEO

SEO Cold Email Template

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Favourite article

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Writing to an influencer email template

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Loved the article

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New blog content

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Demo video for your blog

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Outreach for a guest post (email template)

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Sharing a Blog Post

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👍 Value add

Sharing Resources

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Recommending a Tool

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Visited Website

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Additional Resources

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Responding to an online post

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Helpful resources

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A presentation

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If you're a stranger to them

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Access to Research Report

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Conclusion

There are many different ways to send cold emails - the best thing you can do is just start trying things and experimenting!

Happy cold emailing!

To get access to these features, try Pigeon for Gmail today.
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