63 Business Coaching & Training Email Subject Lines (2022)

63 Business Coaching & Training Email Subject Lines (2022)

63 Business Coaching & Training Email Subject Lines (2022)

Are you a business coach or trainer that's looking to send engaging emails?

Subject lines are one of the most important elements in an email. A great subject line can help drive your open rates and create a sense of urgency.

In this article, we provide you with 65 email subject lines for your coaching or training business.*

Catchy Email Subject Lines

  1. How to Be Your Own Boss and Make Real Money: A Step-By
  2. Answering THIS question explained the 42% increase in my business
  3. Kick-start your business with this FREE webinar
  4. Your business is in trouble…it's past time to talk
  5. Do you want to lose money or make more?
  6. Keep Calm & Get It Done
  7. I'm here to help you get 10x more done and have your best
  8. Let's talk about what's on your mind.
  9. Hi! You're interested in business training, right?
  10. Is your business making enough money?
  11. Wanna succeed in business? Here's how.
  12. What makes you exit a sales call feeling confident?
  13. You'll be glad you read this.
  14. Found relief without running away
  15. How to increase your online sales by 500%
  16. The ultimate business breakthrough?
  17. We're Profitable Proof That You Can Get Clients, Cure Your Cash
  18. We all make mistakes sometimes. Here are 7 of our worst.
  19. It doesn't have to be hard, trust me
  20. 10 Free Steps to Business Sales Success
  21. Ready to take your business to the next level?

Fun Email Subject Lines

  1. You're Welcome. Be A Better Leader, Today.
  2. Smell the productivity...
  3. I love you like I love staircases
  4. Who called the manager of your business?
  5. It's not who you know...it's who knows you.
  6. Here's why you should always check LinkedIn first before you ax someone
  7. Are You the One Standing Between Your Customers and the Sale?
  8. Ever Wish Your Boss Talked Like This?
  9. My startup failed… What I learned
  10. Do you know the difference between a manager and a leader?
  11. Are you thinking what we're thinking?
  12. Work smarter not harder
  13. Do you have what it takes to be a strong leader?
  14. I'm Getting Rid of All the Business Coaches in My Life…
  15. If you love your business, but not your business coach, we're here
  16. Can You Guess The Number One Reason Why Businesses Fail?
  17. Do you have a business name and slogan… but don't think it works
  18. You think you're a good business owner, but are you?
  19. How's the business, you ask? What a ridiculous question.
  20. Make Your Boss Regret Hiring You
  21. If you're in business, you WILL like this joke!

Best Email Subject Lines

  1. Welcome to your #1 resource for business coaching and training methods.
  2. The Simple Trick to Solve YOUR #1 Business Problem!
  3. How to know if your business is succeeding or failing
  4. How to Use Your Personality Type to Increase Your Business Success
  5. What if everything you knew about business was wrong?
  6. Look, I'm not going to tell you your business.
  7. 3 Things to Optimize Your Business & Brand for Facebook Ads
  8. Tuesday's emails - You can train your dog or teach your kids
  9. How to be a boss without the shouting
  10. Just sold my first ever business.
  11. Maybe you could help me?
  12. Let's crack the hidden code to your success
  13. The key to success is going to be easy for you…
  14. The 7 biggest business mistakes I made in my first year...
  15. Stop Chasing Clients
  16. Endless Possibilities Are on Your Doorstep
  17. Let's Work Together.
  18. We're beginning to see you here every day...
  19. Outcome... Satisfied Client
  20. Can I ask you a quick question?
  21. Ten Top Tips to engage your team
  22. In the 4th stage of business, you learn to fly...and more
  23. Your coaching questions answered

Business Coaching & Training Email Template Examples

Here are a couple of great examples of Business Coaching & Training email templates you can use.

title=Regarding your free consultation with [your name] Hi [Name]

Thank you for signing up for the free consultation. I am looking forward to speaking with you.

Could you please click this link [insert a link to your scheduling software] and schedule a time and date for our call?

If you have any questions about the call, just reply to this email. I will get back to you ASAP.

Thank you,

[Your signature]


title=Help us improve our services Hi [Name],

We hope that you enjoy our [Product/service]!

Our company is always looking to improve our services. As such, would appreciate if you could give us [Amount of time] of your time to fill out the following survey.

[Link or CTA to survey]

Your answer will be used to help us improve our products and services.

Many thanks, [Company name]


title=Better contents are on its way Hi [Name]

I hope you find the tips I share useful.

I want to continue sending more free content to you. But I want to be certain that I am only sharing content you want. Could you please let me know what topics you prefer by clicking on one link below?

[Add text and link to topic number 1]

[Add text and link to topic number 2]

[Add text and link to topic number 3]

If you don’t find a topic you prefer, just reply to this email and let me know what topics you would like to read more content on.

Thank you,

[Your signature]


GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

  • Spark interest and curiosity
  • A clear and urgent call to action
  • An offer/intriguing discount
  • Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
  • Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples


Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:


4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"


If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 63 business coaching & training email subject lines (2022).

Pat Walls,  Founder of Starter Story
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I'm Sam Walls, COO of Starter Story - a platform and community for entrepreneurs and future founders to learn what it takes to build a great business. I joined the Starter Story team approximately 3 years ago, with the goal of providing our readers with the best, most valuable, and inspirational content on the internet.