20 Best Fashion and Clothing Boutique Web Designs To Inspire You [2024]

Updated: January 20th, 2022

Do you run a clothing boutique and looking for well-designed websites to get you inspired?

Having a nicely designed website is one of the most important aspects of marketing your business.

We've put together a list with real-world examples of the best clothing boutique websites across the world.

1. Edge of Urge

Edge of Urge sells jewelry, women’s and men's clothing, leather goods, one-of-a-kind clothes for babies and kids, accessories, art, and treasures for every home and individual. It was established in 2002 by Jessie Williams, who started selling handmade clothes. She offered valuable retail and makerspace to other local designers, and her business model acted as a launchpad for like-minded, risk-taking, passionate designers, creators, and artists.

  • Audience: People Who Like Colorful Clothing & Accessories
  • Web platform: Unified Layer
  • What they do well: Visually Appealing Product Display
  • Business rank: #301K

Check out their full website ➜

2. Jess Mi Boutique

The purpose of Jess Mi Boutique is to create a classy yet sexy style of clothing to match a woman's natural curves. It was launched by Jess Michelle in 2017 with a vision to redefine what it meant for a woman to be sexy in today's society. Jess Mi Boutique has dresses, jumpsuits, activewear, body rompers, and other beautifully unique items.

  • Audience: Women Looking for Classy Fashion
  • Web platform: Shopify Hosted
  • What they do well: Showcases Testimonials
  • Business rank: #5.86M

Check out their full website ➜

3. Blush Boutique Co

Blush Boutique Co aims to provide women with beautiful clothing and home goods at reasonable prices and to create a space where women can gather and be in the community. It started as a dream in a little girl's heart several years ago. The purpose of the Blush Boutique is to make sure you know you are loved and have a purpose.

  • Audience: Fashion and Self Care Product Lovers
  • Web platform: Shopify Hosted
  • What they do well: Aesthetically Appealing
  • Business rank: #3.42M

Check out their full website ➜

4. The Kewl Shop

The Kewl Shop was founded in 2012 primarily to sell bandage and bodycon dresses. After the pandemic in 2020, the business shattered and faced a drop in revenues and pressure on costs. They have now turned to The Kewl Blog, a lifestyle blog covering topics from relationships to nutrition, beauty, fitness, and self-love. They share topics on how to improve your quality of life and the person you are.

  • Audience: Fashion & Self Care Enthusiasts
  • Web platform: Cloudflare Hosting
  • What they do well: Well designed and functional
  • Business rank: #235K

Check out their full website ➜

5. Red Dress

The Red Dress Boutique was born from a need for creative expression, and its purpose was to push that creativity even further. It was inspired by a love of fashion and a fear of complacency. The Red Dress Boutique offers a unique collection of stylish dresses, shoes, tops, accessories, and much more.

  • Audience: Fashionistas
  • Web platform: Akamai Hosted
  • What they do well: Amazing Product Display & Clear Call to Action
  • Business rank: #10.6K

Check out their full website ➜

& Other Stories was founded in 2010 by a small group of creative people. Their purpose is to offer women freedom of expression through clothes & accessories. They love to share uplifting stories and invite you to discover diverse collections from our design ateliers in Paris, Stockholm, and Los Angeles.

  • Audience: Fashionistas
  • Web platform: Akamai Hosted
  • What they do well: Easy to Navigate & Functional
  • Business rank: #13K

Check out their full website ➜

7. dresslily

Dresslily was established in 2013 with a vision to provide the latest online women's dresses, sweaters, outerwear, tops, bottoms, bags, shoes, jewelry, watches & accessories. Not just women, their men's collection is also something to look out for. They offer a great variety of styles and sizes to match your choice and body type.

  • Audience: Wide Range of Products on Display
  • Web platform: Akamai Hosted
  • What they do well: Up-to-date, quality content
  • Business rank: #47.1K

Check out their full website ➜

8. Missguided

Missguided is designed to empower females globally to be confident in themselves and be who they want to be. Missguided is a bold, straight-talking, and forward-thinking fashion brand inspired by real-life icons that aims to do exactly that. It was created by Nitin Passi in 2009 with a passion for products and endless ambition. Passi runs a global multi-platform brand and strives to continuously better what we do in every aspect.

  • Audience: Fashionistas
  • Web platform: Amazon
  • What they do well: Vibrant Homepage with Great Product Display
  • Business rank: #70.6K

Check out their full website ➜

9. Rainbow

Rainbow is a fashion retailer with over 1,000 locations in the United States, Puerto Rico, US Virgin Islands, and online at RainbowShops.com. It offers affordable clothing, shoes, and accessories for women of all sizes, and kids. It has everyday low prices, so the buyers do not have to wait for the sale. It has been featured in Vogue, Seventeen, Popsugar, The Zoe Report, and many other platforms.

  • Audience: Women of All Size & Kids
  • Web platform: Cloudflare Hosting
  • What they do well: Up-to-date, quality content
  • Business rank: #76.9K

Check out their full website ➜

10. Magnolia Boutique

Magnolia Boutique is a budget-friendly fashion boutique with new styles added daily. Magnolia Boutique offers the latest bohemian fashion, including kimonos, blouses, rompers, and maxis. It has a massive warehouse that allows then to bring spirited and modern bohemian clothing to people nationwide. Magnolia is for women who are looking to express their femininity, spirit, and passion every day.

  • Audience: Women Looking for Indie Fashion
  • Web platform: Google
  • What they do well: Visually Appealing Layout
  • Business rank: #140K

Check out their full website ➜

11. FashionGHANA

FashionGHANA is the world's most popular African fashion magazine for creatives & trends, according to websiteoutlook.com. For over a decade, they have been a window into the exciting creativity on the continent, from cultural aesthetics to popular modern chic styles. They have colorful and stylish clothing and accessories inspired by the people in that continent.

  • Audience: Women Looking for African Fashion
  • Web platform: Cloudflare Hosting
  • What they do well: Well Designed and Functional
  • Business rank: #159K

Check out their full website ➜

12. Nectar Clothing

Nectar is owned by Dave & Tricia Kell, who started a designer denim boutique in Redlands, California, in 2005. They are now a  company that is blessed with growth beyond belief. Nectar became an official giveback brand in 2017. You are bound to fall in love with their amazing collection of clothing and accessories.

  • Audience: *Fashionistas *
  • Web platform: Shopify Hosted
  • What they do well: Well designed and functional
  • Business rank: #171K

Check out their full website ➜

13. Glik's

In 1897, Joseph Glik opened the first Glik’s location in St. Louis, MO as a menswear store. Today they are a team of people who love fashion and retail. Their purpose is to make you feel good about yourself and make you look confident and stylish. They are here to meet your needs through excellent service, great product selection, and affordable pricing.

  • Audience: Men & Women Looking For Fashionable Clothing & Accessories
  • Web platform: Amazon
  • What they do well: Well Categorized and Functional
  • Business rank: #222K

Check out their full website ➜

14. shopsky.com

The sky is a bohemian-chic fashion brand inspired by a bold and free-spirited woman who is never afraid to be on the cusp of new trends. It was started in the early 2000s by a husband and wife duo and it has evolved from a small family business to a thriving clothing brand known for its vibrant color palettes, unique embellishments, and flattering silhouettes.

  • Audience: Fashion Enthusiasts
  • Web platform: InMotion Hosting
  • What they do well: Aesthetically Appealing
  • Business rank: #228K

Check out their full website ➜

15. DIANI

DIANI is a lifestyle company the offers soulful beautiful and stylish clothing and skincare products. Their aim is to provide classic clothing and authentic fashion for all individuals. It is founded and run by Caroline, who aims to empower women through fashion.

  • Audience: Fashion Enthusiasts
  • Web platform: Nexcess
  • What they do well: Well-categorized & Clear Call to Action
  • Business rank: #235K

Check out their full website ➜

16. PARIS FASHION SHOPS

  • Business rank: #248K

Check out their full website ➜

17. Glitzy Girlz Boutique

  • Business rank: #256K

Check out their full website ➜

18. Couture USA

  • Business rank: #257K

Check out their full website ➜

19. Assembly New York

  • Business rank: #293K

Check out their full website ➜

20. Vintage Clothing Online Shop

  • Business rank: #315K

Check out their full website ➜

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.