On Creating A Keto Meal Replacement

Chris Bair
Founder, Keto Chow
$2
revenue/mo
2
Founders
5
Employees
Keto Chow
from Draper, Utah, USA
started January 2015
$2
revenue/mo
2
Founders
5
Employees
market size
$9.57B
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Organic social media
business model
content-library
best tools
Affiliatly, Slack, Dropbox
time investment
Full time
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Hello! Who are you and what are you working on?

I’m Chris Bair, I’m a bit of a technology geek and most of my life I’ve worked as a computer systems engineer. A few years ago, I became quite passionate about the ketogenic diet and started making a nutritionally complete meal replacement shake designed for my own use to make doing Keto easier.

I decided to name it Keto Chow in a nod to the fake “Bachelor Chow” product on Futurama since it’s literally all you need to eat, if you’re so inclined. Making Keto Chow for myself turned into a small company which soon exploded into a rapidly growing company.

That’s what I do full-time now along with 11 full time employees and a handful of part-time. We mostly cater to people looking to make getting the right nutrition for a ketogenic diet easier, it helps a lot that people love the product since it tastes like melted ice cream.

on-creating-a-keto-meal-replacement

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