On Creating An Eco-Friendly Gear Brand And Doing $4 Million In Sales

My name is Jacob “Charlie” Bessey and I am the founder and CEO of Coalatree, based here in SLC, UT, Coalatree is an outdoor “eco-friendly” gear and apparel company based in Salt Lake City that uses recycled materials in its products. I am also a husband, an avid traveler, and an outdoorsman. I also enjoy exploring new cities, live music, and hanging out with my puppy @adatewithruby.

Our flagship product is our Trailhead Adventure Pants, The Coalatree Trailhead Adventure Pants present a comfortable, flexible, affordable, multi-purpose outdoor pant. They’re great for traveling, climbing, hiking, and lounging. And with nearly a half-million dollars contributed to its launch, the Trailhead Adventure Pant is likely to become a go-to for many outdoor enthusiasts. They won the best pants by Outside Magazine, Range Magazine, and Climbing Magazine over the years.

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