750+ Creative Car Wash Business Name Ideas [2025]

Updated: June 10th, 2025

750+ Creative Car Wash Business Name Ideas [2025]

Have you been thinking of opening up a car wash business?

The name of your business will forever play a role in:

  • Your customers' first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • How easily your customers can find you online

We've put together 750+ car wash business name ideas and provided you with a step-by-step guide on how to name your business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your car wash business.

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Best Car Wash Business Names

Here is a list of names for your car wash business. Use our instant availability check to see if the name is available, or get suggestions on similar names with domain availability.

Catchy Car Wash Name Ideas

  • Scanty Scrubboard
  • There Car
  • The Moist Bush
  • Compact Cadillac
  • Dense
  • Hired Motorcar Co
  • Launder Trading Co
  • Trolley Automobile
  • Scrubbed Place
  • The Annual
  • Mere Car
  • Triumphal Automobile
  • NorthernLights CarWash
  • The Subalpine
  • The Driven
  • Washables Group
  • Gear Car
  • Thorough
  • Quick & Easy Carwash
  • The Short Mixed
  • EyeWash
  • Patient Spotless Group
  • ThornScrub
  • Beautiful Auto Co
  • The Latter Cleansed
  • Wrap Car
  • Scouring Collective
  • The Excellent
  • Wrecked Machine
  • SuperShine 24/7
  • Compact Chariot
  • The Red
  • The Blackboard Fresh
  • Squat Pristine Group
  • Shine Squad
  • Washed Co
  • Moist
  • Cylinder Crate
  • Sorry Squeezing
  • D Spotless Carwash
  • Compact Elevator Car
  • Class Cadillac
  • The Sparse
  • Stir up Scrub
  • TrolleyCar
  • Shake up Scrub
  • Daily Race
  • The Class
  • Rental
  • Aqua Carwash
  • Washanator
  • The Deciduous Scrub Up
  • The Open
  • SuperWash
  • Shiny Cable Car Collective
  • Carwash Wonderplace
  • The Mere
  • Airstream Collective
  • Scour Pro
  • Sup Scrub
  • Sorry Scrubboard
  • Weak Whitewash
  • Brownish Lave
  • Cleansed Co
  • Whole Pristine
  • The Quick
  • Exquisitely
  • Preoperative Scour Trading Co
  • The Guilty Fresh
  • Cleanse Collective
  • BeautifulCar
  • EnvironmentalClean
  • TallScrub
  • Hand Railway Car Group
  • CylinderCar
  • Wonderwash
  • Cleanse Trading Co
  • H2O Detailing
  • Contrary Cosher
  • The Polished
  • Second Cable Car
  • Slicker Car Wash
  • Dampen Spot
  • The Chalkboard
  • Wind up Scrub
  • Railway Car Pro
  • Succulent Scour
  • Dry Rub & Wash
  • Alkaline Spotless
  • Bath & Buff
  • Turbo Wash
  • Minute Lave
  • The Wide Launder
  • Sleek Unsoiled Group
  • Scrubbed Co
  • The Little
  • Underbred Place
  • The Freight

Creative Car Wash Name Ideas

  • Mediterranean
  • 5-Star Auto Detailing
  • Flare up Scrub
  • Bloomin Carwash
  • Cylinder Carpark
  • Step up Scrub
  • The Wide
  • Weekly Whitewash
  • Summer Treat Carwash
  • The Little
  • The Latter Cleansed
  • Daily Backwash
  • Bushy Bush Place
  • Sparse
  • Swept Scrubbed
  • Scrubbed Trading Co
  • The Fresh Moisten
  • Washed Spot
  • Stable Fresh Group
  • TramCar
  • HairWash
  • Come Cleansed
  • Crystal Cleansed
  • Tide Waves
  • Pink
  • The Red
  • Bring up Scrub
  • StrangeCar
  • Vehicle Trading Co
  • Scouring Place
  • Blasting Wash
  • Stunted Scour
  • The Yellow
  • The Trolley
  • Motor Motorcar Group
  • Wild Crossbred
  • Preliminary Lave
  • Vilest Pristine
  • Air Car
  • AwfulClean
  • Clean Obsession
  • Thorough
  • The Bushy
  • Rapt Cleansed
  • Minute Lave
  • Swept Washed Group
  • Wide Whatnot
  • QuickWash
  • Alkaline Pristine Spot
  • Brownish Lave Co
  • Auto Group
  • Squat Pristine Group
  • RockyClean
  • Coarse Cur
  • AutoWeave
  • Transparent
  • The Astringent Race
  • Machine Trading Co
  • OpenCar
  • Cleanse Trading Co
  • Brown Scrub Up
  • Career Car
  • Scrubbed Co
  • Stand up Scrub
  • The Private
  • The Sandy
  • Cylinder Cabin
  • Rental Auto Pro
  • Backwash Co
  • TrolleyCar
  • The Swept
  • Standard
  • AntisepticScrub
  • Fresh Spot
  • Spotless Collective
  • The Tropical Crossbred
  • Wrap Car
  • Dry
  • The Down
  • The Minute
  • Inside Cleanse Collective
  • The Short Scrub Up
  • Open up Scrub
  • Xtaporcarwash
  • TropicalScrub
  • The Pink
  • Zany Zinc Wash
  • Semidesert Scrub Up Group
  • Wipe & Shine
  • Sandy Backwash Place
  • Scanty Scrub Up
  • CarClean
  • Autobaron Car Wash
  • Concurrent Cleanse
  • EZ Wash
  • Concurrent Cleanup
  • Final Backwash Group
  • Krupp Scrub

Funny Car Wash Name Ideas

  • DarkScrub
  • The Private
  • Slight Backwash Group
  • UniformClean
  • Hand Railway Car Group
  • Daily Backwash
  • Slicker Car Wash
  • Drive-Thru Carwash
  • ThunderShine
  • Sorry Squeezing
  • Thin Scour Group
  • MotorCar
  • Strange
  • Thin Moisten
  • Pristine Pro
  • The Astringent Race
  • Bottom Pristine Co
  • WashaCar
  • Rapt Cleansed
  • The Scattered
  • Score Car
  • DenseScrub
  • Washabit
  • Mixed Co
  • Sunshine Carwash
  • Automobile Spot
  • Standard
  • Shiny Cable Car Collective
  • Chewy Wax N Shine
  • Subalpine Mongrel Pro
  • The Soft Washables
  • Mess up Scrub
  • CleanCar Corner
  • The Astringent
  • Railcar Place
  • Catch up Scrub
  • QuickClean
  • Dry
  • Bob's Bubble Carwash
  • Spotless Spot
  • Mr. Clean Auto Cleaner
  • Touch up Scrub
  • The Excellent
  • Wet Washer
  • Whole Pristine
  • Vilest Spotless Pro
  • Driven
  • Inside Cleanse Collective
  • Patient Spotless Group
  • Squat Cleansed Group
  • Crystal Cleanup
  • Tangled
  • Carwash Wonderplace
  • Sorry Scrubboard
  • Abhor Car
  • The Dark Crossbred
  • Race Pro
  • Wash & Wipe Rangers
  • Final Race Pro
  • The Vilest Fresh
  • The Chalkboard Scrubbed
  • ArmoredCar
  • The Gray
  • The Hand
  • Warm Wipe
  • Interior Scrubbed
  • Clean Obsession
  • Tram Railway Car
  • DryWash
  • Cleanify
  • Bubbly Shine
  • Brownish Lave Co
  • Guilty Fresh Place
  • Crystal Clean House
  • The Mere
  • Two Cable Car
  • Front Unsoiled Co
  • Railcar Group
  • The Transparent
  • FreightCar
  • Side
  • FirstCar
  • SleekClean
  • Clean Drive
  • The Quick
  • Shiney Carwash
  • WashOff
  • The Blackboard Fresh
  • The Tropical
  • The Short Mixed
  • EyeWash
  • Railway Car Co
  • Cylinder Cabin
  • The Flat Railway Car
  • Weak Whitewash
  • PowerfulCar
  • Rental
  • Rocky Scrub Up Pro

Cool Car Wash Name Ideas

  • Rocky Scrub Up Pro
  • The Fresh Airstream
  • The Astringent Race
  • Dense
  • Roll up Scrub
  • Shiney Carwash
  • Stunted Crossbred Collective
  • Underbred Place
  • The Adjacent Scouring
  • Rapport Car
  • Weekly Backwash Spot
  • DryClean
  • MildWash
  • The Short Mixed
  • Ice Glaze Carwash
  • Wash & Go
  • Despair Car
  • Vehicle Spot
  • Washed Group
  • Final Race Pro
  • ExtraClean
  • GoodWash
  • Self Spotless
  • Coarse Cur
  • Washed Pristine
  • Quick & Easy Carwash
  • Come Cleanly
  • The Thin
  • Crowded Carmaker
  • The Deciduous Scrub Up
  • Tide Waves
  • CleanCar Corner
  • Scrubbed Group
  • Succulent Scouring
  • Crystal Clear
  • Stomach Lave
  • WhiteCar
  • Come Clean And Jerk
  • Beef up Scrub
  • White Automobile Trading Co
  • Sandy Scrubboard
  • The Trolley
  • HairWash
  • Compact Cadillac
  • Fairy Hands Car Wash
  • The Rocky
  • EZ Wash
  • Open up Scrub
  • Tidy up Scrub
  • Sup Scrub
  • Neighbourhood
  • Come Clean House
  • Clean N' Shiny
  • Nice Washed
  • The Hog
  • Come Spotless Co
  • CleanScape
  • Brown Scrub Up
  • Alkaline Pristine Spot
  • Pale Airstream Co
  • Dampen Pro
  • Dry Crossbred
  • Squeaky Clean
  • Brown Race
  • Cleanse Collective
  • Spotless Works
  • Zany Zinc Wash
  • Railcar Place
  • Dark Bush
  • Race Pro
  • A-Z Luxwash
  • Or Car
  • Underbred Co
  • Railroad Car Collective
  • Quick
  • Karwash
  • The First
  • The Mild
  • Thin Scour Group
  • Gentle Scrub Up Co
  • CarSmart
  • Carwash Wonderplace
  • Machine Trading Co
  • StuntedScrub
  • BubbleWash
  • Give up Scrub
  • Warm Wet
  • Car CleanUp
  • The Minute
  • Nearby
  • The Motor
  • Watercolor
  • AntisepticScrub
  • Bath & Buff
  • Mixed Pro
  • Moist Scouring Co
  • LastWash
  • Heavy Scouring Group

Unique Car Wash Name Ideas

  • TallScrub
  • The Clean
  • Mess up Scrub
  • Wash & Lube Unli
  • Pink
  • MightyWash
  • The Squat
  • Bush Collective
  • Xpress Splash
  • Last Backwash Collective
  • Concurrent Clean Living
  • Mixed Co
  • NorthernLights CarWash
  • Spare Car
  • Scouring Place
  • QuickClean
  • Soap & Wash
  • The Rear Cable Car
  • Scrub Angels
  • Tram Motorcar Collective
  • Broad Moisten Pro
  • ThornScrub
  • Rental Auto Pro
  • Crystal
  • The Mere
  • The Hand
  • Bushy Bush Place
  • WashaCar
  • Surgical Scrub Up
  • Cure Car
  • Cleansed Pro
  • Outside Cleanse
  • Fresh Airstream Trading Co
  • Mere Car
  • Career Car
  • The Come Fresh
  • PowerfulCar
  • Hand Railway Car Group
  • Neighbourhood Pristine
  • Road Refresh
  • Touchless Car
  • The Rent
  • The Bushy
  • The Come Washed
  • Cliffside Car Wash
  • Motor Motorcar Group
  • The Outside
  • Bottom Washed Collective
  • Weekly Wash Away
  • Sage Shrub
  • Concurrent Complete
  • The Foulest
  • Vehicle Trading Co
  • Railway Car Place
  • The Crowded
  • Little Automobile Pro
  • TriumphalCar
  • Watercolor Wash Drawing
  • AutoWeave
  • EyeWash
  • Turn up Scrub
  • Launder Trading Co
  • WashOff
  • Scanty Scour
  • The Sparse
  • The Compact
  • Swept Washed Pro
  • The Tall Cur
  • Concurrent Cleanly
  • Slight Backwash Group
  • TransparentWash
  • The Mangrove
  • Sparse Shrub
  • Railcar Group
  • Moist
  • Gear Car
  • Dampen Co
  • StrangeCar
  • Subalpine Mongrel Pro
  • The Wash Parlor
  • The Cylinder
  • Speedy Trio
  • Succulent Scrub Brush
  • Meadow Fresh
  • Concurrent Cleansed
  • Loofah
  • Squat Washed
  • Swanky Dash
  • The Beautiful
  • Quick Chaparral
  • Daily Backwash
  • Warm Moisten
  • Air Car
  • The Little
  • Front Unsoiled Co
  • Squat Fresh Trading Co
  • The Blackboard Fresh
  • CylinderCar

Cute Car Wash Name Ideas

  • The Weekly Rinse
  • Deep
  • Quick Klean
  • Austere Car
  • The Chalkboard
  • Bubble Bum
  • Warm Wash Away
  • Dude Carwash
  • Mediterranean Crossbred Place
  • SmallCar
  • The Standard
  • Scrubbed Place
  • OfficialCar
  • Moisten Co
  • Grey Scour
  • Moist Cur
  • Tram Railway Car
  • Low Scrub Up
  • Crystal Cleanup
  • Bloomin Carwash
  • Simply Shine
  • Fed up Scrub
  • Spotless Cleanly
  • TropicalScrub
  • Washables Group
  • RottenClean
  • Tropical
  • Automobile Trading Co
  • Conjure up Scrub
  • The Slight
  • Stir up Scrub
  • Uncle Washes
  • BigWash
  • Sandy Scouring
  • The Good
  • Shiny Cable Car Collective
  • Uniform Cleansed Place
  • Crystal Clean House
  • Contrary Cosher
  • RR Cleaners
  • Succulent Scour
  • Cleanse Place
  • CarShine Masters
  • The Quick
  • The Pink
  • Bushy Scrub Up Co
  • The Brigalow Mongrel
  • The Front Fresh
  • Quick Care
  • Concurrent Cleanup
  • Thorough
  • Step up Scrub
  • Infer Car
  • Race Collective
  • Guilty Fresh Place
  • Machine Group
  • CarClean
  • Totally Wash
  • The Wide
  • Cylinder Cruiser
  • Express Bath
  • Crystal Spotless Trading Co
  • Standard
  • Shallow Airstream Co
  • Coco Washers
  • Railway Car Co
  • Triumphal Automobile
  • Aquamatic
  • Write up Scrub
  • The Sclerophyllous Scrub Up
  • Ink Launder
  • Cheer up Scrub
  • Cable Car Collective
  • Chalkboard Cleanly
  • Down Airstream Group
  • Outside Scrubbed
  • Autobaron Car Wash
  • Bistre Airstream Place
  • ArmoredCar
  • Modern Wash
  • Wet Dampen Pro
  • Cleanify
  • DeciduousScrub
  • Scour Pro
  • Xtaporcarwash
  • LoofahScrub
  • Come Cleansed
  • SideCar
  • Little Gondola Co
  • The Spotless Fresh
  • Sparkling Carwash
  • The Open
  • Used Machine Place
  • GreenScrub
  • Lakeshore Carwash
  • EnvironmentalClean
  • Mixed Place
  • DarkScrub

Clever Car Wash Name Ideas

  • Fresh Spot
  • Crystal Cleanable
  • Fresh Co
  • FirstCar
  • Cup Scrub
  • The Concurrent
  • Fresh Trading Co
  • Aqua Fresh Carwash
  • Wash up Scrub
  • The Flat Railway Car
  • Auto Collective
  • Wipe & Shine
  • The Detailing Junction
  • Gondola Spot
  • The Brigalow
  • Second Cable Car
  • Polished
  • The Come Cleanly
  • Inside Cleanse Collective
  • Wide Whirlpool
  • Wet Underbred Spot
  • Beat up Scrub
  • Crossbred Pro
  • MoistScrub
  • StandardClean
  • Fresh
  • Contrary Complete
  • Rapt Cleanse Co
  • ExquisitelyClean
  • The Down
  • ThinScrub
  • Second Auto Pro
  • Scrub Up Co
  • Bouncing Bubbles
  • Slicker Car Wash
  • Dry
  • The Armored
  • White Railway Car
  • Round up Scrub
  • Sorry Sponge Down
  • TangledScrub
  • H2O Mop
  • HandWash
  • Stable
  • Come Cleanable
  • The Fancy Vehicle
  • Size up Scrub
  • Class Carpark
  • SuperWash
  • Wrap Car
  • DesertScrub
  • Entrepreneur Car
  • The Dusty
  • Powerful
  • The Used Cable Car
  • White Wet
  • Flat Launder Spot
  • Bridge Washer
  • Rinse Place
  • Procure Car
  • The Inside Cleanse
  • Warm Wash Drawing
  • Swept Washed Group
  • Shineaway Carwash
  • Scanty Scrubboard
  • UniformClean
  • PooDooWash
  • Lather Up
  • Airstream Spot
  • Cover up Scrub
  • Transparent Backwash Pro
  • Hog Wash Away
  • Auto Group
  • Use up Scrub
  • CleanSlate
  • The Fresh Moisten
  • FoulestClean
  • Store Car
  • Tiny Machine Place
  • More Car
  • Warm Whirlpool
  • Green Bubbles
  • Gondola Co
  • Alpine
  • OwnCar
  • Concurrent Cleanse
  • TramCar
  • Interior Washed
  • Washables Collective
  • Subalpine Underbred Co
  • Tumble Wash
  • Aqua Carwash
  • BeautifulCar
  • Preliminary Washables Spot
  • Sleek Unsoiled Group
  • Rise up Scrub
  • Pine Chaparral
  • Crystal Cleansed

Best Car Wash Name Ideas

  • Cleanse Trading Co
  • The Yellow
  • Swish
  • Stunted Scrub Up
  • Minute
  • SparseScrub
  • Brownish Lave Co
  • 5-Star Auto Detailing
  • Shallow Airstream Pro
  • NewCar
  • SuperShine 24/7
  • Miracle Carwash
  • Fancy
  • Strange
  • The Come
  • Wild Crossbred
  • Wash & Wipe Rangers
  • Launder Collective
  • PolishedClean
  • Class Cart
  • Wash Knights
  • The Vilest Fresh
  • Washabit
  • The Light
  • The Crystal
  • Wind up Scrub
  • OpenCar
  • Touch up Scrub
  • Cleansed Co
  • The Deciduous Bush
  • The Sleek Fresh
  • Crystal Blue
  • The Fresh
  • HiredCar
  • Thin Moisten
  • Succulent Scan
  • Wet Washer
  • Keep up Scrub
  • The White
  • Countryside Carwash
  • Kleeneze Wipe and Wax
  • Cylinder Cabin
  • Real Cleanly Co
  • Chalkboard Cleansed
  • QuickWash
  • DeepWash
  • The Watercolor
  • Airstream Collective
  • GreenWash
  • Compact Elevator Car
  • Arid Mongrel Co
  • Sparkle Auto Wash
  • Compact Cable Car
  • The Thorough
  • Squat Cleansed Group
  • Succulent Cur Co
  • PricklyScrub
  • ThinWash
  • The Contrary
  • Mongrel Pro
  • DryWash
  • White Washables
  • Sparse Cur Spot
  • The Freight
  • Swept Scrubbed
  • Contrary Cleansed
  • Krupp Scrub
  • Top Fresh Trading Co
  • Dry Rub & Wash
  • Watercolor Washer
  • Snap Shine
  • Rinse and Shine
  • Class Cruiser
  • EmptyCar
  • Clean Drive
  • Flare up Scrub
  • The Astringent
  • Backwash Co
  • Vilest Pristine
  • The Class
  • Sparse
  • Low Scrub Up Trading Co
  • PaleWash
  • Fancy Mudwash
  • Chewy Wax N Shine
  • The Transparent
  • Launder Spot
  • The Armored Gondola
  • Spotless Collective
  • Warm Wash Off
  • FreightCar
  • Compact Carmaker
  • The Singularly
  • The Back Moisten
  • Blackboard Scrubbed Place
  • Washed Pro
  • DenseScrub
  • Swept

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Car Wash:

Simple is always better

This means a few different things. Your car wash name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your car wash:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.