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Thankbox
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Thankbox
Ecommerce B2B & B2C

Thankbox is an online platform for creating and sending group greeting cards with options for group gift collection.

thankbox.com · Founded 2020 · 8 public sources · Updated 4 days ago

Researched profile. Starter Story's AI research system compiled this page from 8 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Thankbox Grew

Digital group cards for heartfelt celebrations.

How did Thankbox grow?

Summary of the sourced claims below

Thankbox initially grew through word of mouth and leveraging the founder's personal network on platforms like LinkedIn and Twitter, which helped generate early interest and sales. The company experimented with various paid social ads and small marketing efforts, but these did not yield significant results. Growth accelerated notably after starting Google search ads with a small daily budget, which became the most effective traction channel. Additionally, Thankbox focused on content marketing and SEO to increase organic traffic, which has been growing and may become a dominant channel.

Channels

9 channels · grouped by how Thankbox grows

  • Word of mouth

    · 4 mentions · 2 sources
    “So it was great to see, and the first five or six months, it was just slowly growing by word of mouth and my local network, because I was struggling to come up with a way to position the brand and to do the whole brand language in a way that people would understand right off the bat.”
    high
    Show 3 more quotes
    “Having a solid traction channel to bring in new customers allowed networking effects to flourish. Every month we had new people coming in who’d either used Thankbox before as a contributor to a card or had heard good things about it from friends or colleagues. Currently, between 35% and 40% of sa...”
    high
    “Every month we had new people coming in who’d either used Thankbox before as a contributor to a card or had heard good things about it from friends or colleagues. Currently, between 35% and 40% of sales, every month are from existing customers and around 30% of new customers each month come recom...”
    high
    “In those first few months, I also noticed the network effects kicking in - someone would receive a Thankbox when leaving a company and then bring it into their new one.”
    high

  • SEO

    · 3 mentions · 2 sources
    “In the past half a year I’ve also heavily focused on SEO - increasing my content marketing and link-building efforts. The online card space is competitive with a lot of established players but I’ve already started carving out a nice bit of traffic for myself. With costs per click getting more and...”
    high
    Show 2 more quotes
    “And if you are using SEO and you're getting some success, there's a high chance that ads are probably going to work as well.”
    medium
    “In the past half a year I’ve also heavily focused on SEO - increasing my content marketing and link-building efforts. The online card space is competitive with a lot of established players but I’ve already started carving out a nice bit of traffic for myself. With costs per click getting more and...”
    high

  • Organic social media

    · 2 mentions · 2 sources
    “Throughout building it, I was posting about it on Twitter and LinkedIn - I didn’t have a big following but I got a few people interested in it. Thanks to this on the day of the launch I had my first sale!”
    high
    Show 1 more quote
    “Because I had worked in many different places, as I mentioned, I just went to people over LinkedIn or Twitter or whatever, and just asked, look, I built this, I think it's great.”
    high

  • Paid social ads

    · 2 mentions · 2 sources
    “Before that point, we had tried social ads, we tried Facebook ads, we tried Twitter ads, we tried running a paid competition. And it doesn't take a big budget to do this. You can experiment with 50 bucks on LinkedIn, 50 bucks on Twitter, a competition for like a hundred dollars. These are all kin...”
    high
    Show 1 more quote
    “So over the next month, I tried a few different things - Facebook Ads paid LinkedIn DMs, and even running a giveaway competition. I spent maybe a total of $500 across all of these but nothing worked.”
    high

  • Pay Per Click Advertising

    · 2 mentions
    “So over the next month, I tried a few different things - Facebook Ads paid LinkedIn DMs, and even running a giveaway competition. I spent maybe a total of $500 across all of these but nothing worked.”
    high
    Show 1 more quote
    “So over the next month, I tried a few different things - Facebook Ads paid LinkedIn DMs, and even running a giveaway competition. I spent maybe a total of $500 across all of these but nothing worked. ... Just after that, I decided to run one more experiment - trying out search ads and that is whe...”
    high

  • Google Ads

    · 2 mentions · 2 sources
    “Just after that, I decided to run one more experiment - trying out search ads and that is when things started taking off... One of the very first things I did was to hire a professional Adwords expert - I went all-in on PPC and kept increasing the budget each month until I started seeing diminish...”
    high
    Show 1 more quote
    “we started running Google search ads, which turned out to be the best traction tool to use. Because even with a tiny budget, like I'm talking like five bucks a day, we started seeing people coming and sticking around. And that kind of lit a rocket under Thankbox and it started growing massively.”
    high

  • Personal network

    · 1 mention
    “So initially, during the first three, four, five months of the product launch, I leveraged my local network as much as I can. Because I had worked in many different places, as I mentioned, I just went to people over LinkedIn or Twitter or whatever, and just asked, look, I built this, I think it's...”
    high

  • Craigslist

    · 1 mention
    “Having a solid traction channel to bring in new customers allowed networking effects to flourish. Every month we had new people coming in who’d either used Thankbox before as a contributor to a card or had heard good things about it from friends or colleagues. Currently, between 35% and 40% of sa...”
    high

  • Content marketing

    · 1 mention
    “For help with my content marketing I’ve recently started using Embarque (https://www.embarque.io/) - they are an amazing agency that has helped me produce most of my recent content.”
    high

How 3,289 businesses grow

Of businesses with mapped growth channels, the share using each — Thankbox’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    64% ◀
  • Search/SEO
    58% ◀
  • Email
    47%
  • Community
    37%
  • Content/Inbound
    35% ◀
  • Partnerships
    32%
  • Events
    24%
  • Paid ads
    23% ◀
  • Outbound/Sales
    19% ◀
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%