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Shopify apps designed for e-commerce growth
Speedy Squirrel grew by creating detailed videos for common use cases, which they shared with users seeking support to help them set up the app. They also posted about the app on Reddit, Shopify community forums, and gained some installs from the Shopify marketplace. Additionally, they leveraged the Shopify app store by naming their app listing effectively to attract sufficient traffic to sustain the business without other channels.
“And then I started posting about it on Reddit, on Shopify community forums, and even got some installs from Shopify marketplace.”
“if you are able to name your Shopify app listing, it's actually not that difficult to get good enough traffic to sustain your business from the Shopify app store itself. You don't need any other channel for that.”
“I just went ahead and created detailed videos for those 20% of the use cases. And now whenever someone comes for support, I just send them the link to that video and they can easily copy that video and get set up with the app.”