Fragrance One

Jeremy Banc

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Fragrance One is an American the most complimented fragrances company. The company was founded in 2018 by Kamil Banc.

Let the compliments flow

Company History

Kamil Banc details the beginnings of their company in their Starter Story interview: (source)

Q: How did you get started on Fragrance One?

My background is in industrial engineering, design thinking, and startup funding. Growing up with my brother Jeremy (who is the Face of the brand) in Germany we always knew we wanted to work on something together. After college, I moved to Hawaii and he stayed to work on various projects in the entertainment industry.

In 2014, Jeremy was looking for fragrance reviews online but could not find any helpful advice so he decided to do it himself. He was not the first reviewer but when he started filming reactions and ratings for people he would meet on the street, it occurred to me that people care much more about whether or not a fragrance is well received and gives you compliments rather than the complexity of exotic ingredients paired with unpronounceable names.

I encouraged him to review “the complement factor” of other products as well, but I’m happy he stuck with fragrances. In a matter of 6 months, he was able to grow his channel to about 60k subscribers, separating him from other reviewers in this field at a record pace. Today Jeremy Fragrance has a reach of about 2M subscribers across his channels (an additional 2.5M on TikTok).

I moved back to Europe in 2017, which is when we started talking about Fragrance One. I never had the time to go through a fragrance store and try out different scents. I also don’t trust my nose to know what is good or bad. My brother always helped me with a fragrance choice by saying things like “...this is a compliment beast” or “that one will last all day and you should wear it when in a business meeting”.

We figured that there would be others who have the same problem that I have and decided to create a brand that would solve that problem.

After sourcing many suppliers, manufacturers, fillers, and most of all finding the best perfumers to work on this project with us, we decided to launch a crowdfunding campaign to get as much feedback and market data as possible.

Source (source)

Technology

They use Kickstarter for their crowdfunding. Instagram and YouTube for their social media.

Company History

Technology

References