If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.
Did you know that 33% of email recipients open emails because of an engaging subject line?
That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.
We've put together a list of 148+ best brand pitch email subject lines .
Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.
Creative Email Subject Line Ideas
- There's a smarter way to sell real estate...
- I thought about what you said
- Do not open this email
- Interested in [related topic]?
- Want to be #1 on the app store? Let us help!
- “Imagine what it would be like if [problem they have was solved]...” ...
- New PR industry stats for Prowly’s blog
- Need help with financial planning?
- [Prospect], I thought you might like these blogs
- west elm: 💡 THIS SALE IS LIT 💡 20% off all lighting
- Creative Ways To Build Your Professional Network
- Risk Management: preparation is not having to gamble
- Your site needs this
- Get better app reviews with this one awesome tool
- Free New Product Samples of Eco-Friendly Clothing Line
- Time to chat?
- Looking to outsource [service you can provide]?
- Could this go viral?
- Hoping to help
- Check out our claims & we'll help you with yours
- Study: Marijuana consumption – Boomers vs Millennials
- Could you use one of these?
- Hi [name], [question]?
- You know you're running a startup when...
- We'd love to help you grow your business!
- This deal deserves a billboard
- United by Blue: This is Not a Sale. It’s a Celebration.
- “How happy are you with [tool they're currently using]?” ...
- I found you through [referral name]
- Steli, you in?
- The next steps
- Free [day of the week] at 1:45?
- Robocalls during Covid-19: Watch out for these scams
- “X steps to achieve [goal]” ...
- Meeting invite: [Date]
- X tips/ideas for [pain point]
- We can help you build the app of your dreams!
- 85% of consumers report paying more for groceries during COVID-19
- X ways our software can improve your life
- Regarding your [related department] needs
- X options to get started
- New Stats: Broccoli Can Save Your Breasts
- Improve your services with this tool
- Hi, we're [company name]. Nice to meet you!
- Don’t tell my boss
- All content creators need this tool
- Mentally Healthy Holidays: How To Survive & Thrive This Holiday Season
- Hoping you can help.
- Know this about [topic of interest]?
- 15 minutes this week?
- 10x [prospect's company]'s traction in 10 minutes
- L’Occitane: Beauty You’ve Had Your 👀 on, Now with $20 OFF!
- Loved your piece on how to pitch journalists – would love to collab
- Here's that info I promised you
- Did you get what you were looking for?
- Getting started with [product/service]
- [the e.e. cummings subject line]
- [mutual acquaintance] suggested we reach out!
- [Company name] + [Company name]: [Date]
- Steli, question about your book
- Jam-packed schedule? Let us help you out.
- Last chance to snag this deal!
- First steps to improving your [issue you're helping with]
- Moo: This sale’s too BIG for subject li–
- Dollar Shave Club: Save money. Don’t leave the couch.
- State of media in 2020 report for Prowly [research]
- 10 mins — [date]?
- I'd love your feedback on that meeting
- Here’s what I’ll do
- I love everything in this email!
- Sell more properties with help from [your company]
- Steli, you dig this?
- “[Their company] + [your company] = $$$”
- Feeling [insert emotion]? Let me help
- I had this idea since we last spoke
- Press opportunity for Prowly
- 3 ways to make your next commercial a hit
- Let's turn your ideas into reality
- “[mutual acquaintance] suggested we reach out” ...
- The best thing you'll download today
- Want to get more clicks on your Facebook ads?
- If you change your mind about partnering with [your company]
- Steli, crazy idea?
- Ding! You don't want to miss this notification
- “You know you’re a [role] when…”
- “[Problem]? Let us help you out.”
- A [benefit] for [prospect's company]
- Fall Finances: How To Start Preparing For The Holiday Season
- A must-have update for [their company]
- Why You Need To Stop Wearing Your Cell Phone In Your Pocket
- We have a delicious deal for you
- Steli, your thoughts?
- New [department] strategy for [company name]
- X steps to achieve [goal they might have]
- Thank you for our [date] meeting
- Steli, open to this?
- Time for a quick touch base?
- Survey: How Americans feel about returning to work during Covid-19
- Have you thought about [topic/product/service]?
- [Study] Half of Americans want cash phased out after Covid-19
- It's been a pleasure!
- Bring in the foodies with [your company]
- Hollister: Your favorite jeans are 20% off 🙌
- How To Get The Cheapest Flight Deals This Christmas
- Our next steps
- 3 weekend ideas for you
- Am I assuming correctly?
- We have [insert fact] in common ...
- Money Moves To Make Right Now
- X benefits we can bring to your platform
- Where is the love?
- This is a sales email
- We can "smarten up" your home!
- Idea for [topic the prospect cares about]
- You are not alone.
- Requesting a meeting on [Day]
- Investment opportunity too good to pass up
- Would love to work with you again.
- “We can help!” ...
- Grab a bite of this!
- Let us do the groundwork for you!
- X ideas for your next blog post
- X ways we can help you with [issue they might have]
- A 3-step plan for your busy week
- Are your employees' heads in the clouds? We can help.
- We'll help you ditch external hard drives
- [your company] x [prospect's company]
- So nice to meet you, [Prospect]!
- We'd love your feedback
- Study: 22 million Americans took advantage of 2020 tax extension
- Permission to close your file?
- THE ICONIC: The sale’s on SALE! 😱
- From one small business to another...
- Should I stay or should I go?
- [Mutual connection] recommended I get in touch
- Question about [goal]
- Looking to improve your software sales?
- Here's that information you requested
- Could your startup use some help with [common issue]?
- It's been great doing business with you!
- Kate Spade: open to see our top picks of sale
- We can help!
- What would it take?
- HBO Go password?
- Feeling blue? Like baby pandas?
- Aerie: 50% off a bra that feels good. It’s REAL.
- Large companies need [your service/product] too!
- Miss Selfridge: Stop EVERYTHING! Up to 50% off ALL Dresses 🚨👗
GUIDE: How To Write A Great Subject Line
As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.
While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.
If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.
Let's go over the proven tips on how to craft a subject line that boosts engagement:
What makes a great subject line?
First, let's discuss the fundamentals of creating a great subject line:
- Spark interest and curiosity
- A clear and urgent call to action
- An offer/intriguing discount
- Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
- Relevance - make sure your subject line covers the current trends and topics within your industry
5 Tips To Crafting a Great Subject Line
Now, let's dive into the specifics of how to create a great subject line for your next campaign:
1. Use a familiar sender name
Although this may seem obvious, it's a piece many marketers miss the ball on.
Your readers want to feel like your email is coming from a human and not a corporation or automated system.
One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.
Here's a great example of this from Marketing Examples
Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.
2. Keep your subject short and to the point
If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.
The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.
3. Add personal touches to your subject line
If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.
It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.
Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:
4. Avoid making any false promises
Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.
In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.
5. Give them a sneak peek of what's inside
Telling your subscriber what is inside helps with open and clicks.
For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:
"Your FREE marketing e-book awaits!"
If you want your email campaign to perform well, it all starts with your subject line.
Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.
We hope you enjoyed our guide + list of 148+ best brand pitch email subject lines .
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