I Make $1.7M/Year In The Most Boring Niche Imaginable
Starter Story
May 23, 2026
Everyone is chasing the next trending idea, but this guy built a $1.7M/year business in the most boring category you can imagine. In this video, we break down how he found the idea and built it. And you'll learn why building in unsexy categories might be the best way to make millions.
Free: 30+ Business Ideas in Unsexy Niches: https://clickhubspot.com/1okf
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Chapters:
0:00 - Nobody is paying attention to this category
0:59 - Who is Bo?
1:24 - App data and background
2:18 - Build boring apps!
3:36 - Finding the idea for Savvy Nomad
4:32 - Why this boring app works
6:27 - 3 boring business app ideas
9:04 - Boring apps playbook
11:53 - How the business works
12:44 - Tech stack
13:30 - Advice to founders
14:27 - Pat and Gus reflections: find unsexy ideas
Chapters
Stack
Transcript
Chapters
Nobody
is
paying
attention
to
this
problem
Right
now
everyone
and
their
grandma
is
busy
chasing
the
latest
AI
trends
But
what
if
the
real
money
is
in
a
category
everyone's
ignoring
This
was
a
massive
problem
hiding
in
a
very
sexy
niche
Meet
Bo
He
built
a
business
around
one
of
the
most
boring
topics
imaginable
And
today
his
business
is
doing
almost
2
million
a
year
with
just
six
employees
We
had
real
demand
with
almost
no
competition
So
I
asked
him
to
come
onto
the
channel
to
reveal
everything
about
this
boring
category
And
in
this
episode
we'll
dive
into
the
boring
business
that
makes
him
140
000
a
month
three
of
his
boring
business
ideas
hiding
in
plain
sight
right
now
that
you
could
build
and
his
advice
for
how
to
find
a
million
dollar
idea
in
a
category
with
very
very
low
competition
This
one
I
promise
you
cannot
miss
Let's
dive
in
I'm
Pat
Walls
and
this
is
Starter
Story
Okay
Bo
welcome
to
the
channel
Tell
me
about
who
you
are
what
you
built
and
what's
your
story
Hello
Pat
I
am
Bo
I
am
co
founder
of
SaviNomad
SaviNomad
helps
US
citizens
abroad
pay
less
taxes
back
in
the
US
Today
we
do
1
7
million
a
year
serve
over
1
400
customers
and
we
approximately
saved
10
million
in
state
taxes
for
our
customers
Okay
before
we
jump
into
it
I
want
to
understand
what
business
you
built
how
much
money
does
this
make
Could
you
pull
up
the
app
the
business
model
and
then
walk
me
through
some
of
the
Stripe
dashboards
to
show
me
how
much
money
this
is
making
We
ran
basically
the
American
infrastructure
for
people
who
don't
live
in
America
anymore
We
have
three
subscription
plans
for
different
type
of
the
customers
We
have
a
basic
domicile
Then
we
have
a
mid
tier
plan
which
is
the
most
popular
Last
but
not
least
our
premium
option
domicile
premium
Here
is
our
Stripe
subscription
business
We
focus
on
MRR
Right
now
we
have
140
000
MRR
Net
volume
is
slightly
higher
because
we
charge
people
upfront
Every
month
we
add
120
to
150
new
customers
Also
we
track
ARR
which
is
1
7
and
amount
of
active
subscribers
My
favorite
part
of
Bo's
story
is
that
he's
not
building
just
another
AI
app
or
chasing
some
TikTok
trend
He
picked
one
of
the
most
boring
niches
in
the
world
and
turned
it
into
a
million
dollar
business
This
is
the
lesson
that
most
people
miss
because
they're
on
social
media
Sometimes
the
best
opportunities
are
the
ones
that
nobody's
excited
about
and
nobody's
talking
about
But
I
know
your
question
How
do
you
actually
find
ideas
like
this
Well
we
have
the
data
and
we
put
together
a
free
report
with
unsexy
boring
business
ideas
that
are
actually
making
money
right
now
We'll
break
down
real
businesses
making
millions
in
niches
you
never
even
thought
about
with
actual
revenue
numbers
growth
tactics
and
the
strategies
behind
each
one
If
you're
interested
in
finding
problems
that
are
actually
worth
solving
but
might
not
be
the
sexiest
ideas
then
head
to
the
link
in
the
description
to
grab
the
report
for
free
and
take
a
look
at
them
All
right
let's
get
back
to
the
episode
I
love
that
you
were
kind
of
a
software
engineer
technical
guy
yet
you
decided
hey
I
want
to
get
in
front
of
customers
I
want
to
build
something
a
little
bit
different
Similar
to
what
I
did
with
Starter
Story
I
was
also
a
software
engineer
and
I
got
into
media
I
got
into
YouTube
Maybe
there's
something
there
where
technical
people
can
take
their
software
skills
and
apply
them
to
cool
boring
businesses
like
this
Let's
talk
about
boring
ideas
How
did
you
come
up
with
the
idea
for
Savvy
Nomad
Where
did
that
come
from
How
did
you
get
the
idea
for
this
On
my
side
because
of
the
war
in
Ukraine
I
was
rebuilding
my
life
and
navigating
a
much
more
international
reality
that
pulled
me
deep
into
the
world
of
international
taxation
and
eventually
into
building
a
previous
startup
in
the
digital
nomad
tech
space
In
that
process
I
kept
seeing
that
Americans
were
the
biggest
most
underserved
group
My
co
founder
he
met
surfers
from
California
who
had
been
abroad
for
years
and
was
still
stuck
paying
California
state
taxes
He
recognized
the
opportunity
and
started
building
an
initial
version
of
the
product
When
he
was
looking
for
a
marketing
and
business
co
founder
we
connected
and
together
we
turned
this
idea
into
Savvy
Nomad
Okay
so
let's
talk
about
the
main
reason
why
I
wanted
to
bring
you
on
this
channel
is
that
you
built
a
boring
or
unsexy
business
in
a
boring
and
unsexy
niche
taxation
taxes
So
let's
talk
about
this
boring
business
Why
do
you
think
that
this
business
specifically
this
boring
business
worked
and
became
a
million
dollar
business
I
think
it
worked
for
four
reasons
First
low
competition
for
real
demand
In
unsexy
markets
you
often
have
fewer
talented
founders
chasing
very
real
problems
And
the
ratio
of
opportunity
to
competition
is
way
better
Second
extremely
high
pay
Taxes
compliance
domiciles
people
don't
want
to
deal
with
them
They
just
want
to
hire
somebody
to
pay
somebody
just
to
forget
about
this
which
is
exactly
why
they're
willing
to
pay
Third
the
value
is
concrete
and
quantifiable
In
a
lot
of
startup
categories
you're
selling
a
brighter
future
or
some
vague
promise
In
Texas
you
can
say
here
is
a
likely
financial
benefit
and
here
is
what
our
service
costs
It
makes
the
customer
decision
rational
and
straightforward
So
you
need
to
sell
less
Fourth
it
managed
our
strengths
as
a
team
So
this
wasn't
just
an
unsexy
market
with
opportunity
It
was
a
market
where
our
strengths
were
unusually
complementary
That's
why
I
think
it
worked
Okay
cool
I
mean
I
really
like
number
three
that
you
said
there
which
is
basically
like
when
you
go
to
a
customer
you
say
hey
here's
the
exact
amount
of
money
you're
going
to
save
if
you
use
our
service
And
here's
how
much
our
service
costs
If
the
amount
they're
going
to
save
is
more
than
what
the
service
costs
it's
a
no
brainer
purchase
It's
a
lot
easier
to
sell
something
like
that
than
it
is
to
sell
some
AI
app
that
as
you
mentioned
doesn't
have
like
a
true
quantifiable
result
Let's
dive
a
little
bit
more
into
this
because
since
you've
been
operating
in
the
taxation
space
you've
probably
seen
other
maybe
tax
related
ideas
or
finance
related
ideas
or
other
boring
or
unsexy
opportunities
Could
you
give
us
a
few
ideas
the
audience
watching
here
could
think
about
potentially
building
Where
do
you
think
you
could
build
a
million
dollar
business
right
now
in
boring
and
unsexy
niches
Let
me
give
you
three
ideas
First
prioritize
immigration
workflows
A
lot
of
people
want
to
move
to
the
U
S
U
S
and
they're
paying
agencies
8
000
10
000
sometimes
even
15
000
for
the
process
For
what
is
essentially
a
workflow
problem
A
product
that
sits
in
the
middle
guided
process
templates
maybe
a
lawyer
review
at
the
end
could
charge
1
000
or
2
000
and
still
feel
like
a
steal
Second
idea
is
helping
people
move
to
tax
friendly
jurisdictions
and
cleanly
exit
sticky
ones
There
are
two
sides
of
the
same
coin
On
the
one
side
you
have
people
moving
to
places
like
Dubai
Costa
Rica
Malaysia
and
people
are
nervous
about
getting
it
wrong
On
the
other
side
you
have
people
leaving
countries
like
Canada
UK
Spain
There
are
exit
procedures
notification
requirements
sometimes
even
exit
taxes
You
prioritize
the
entry
and
the
exit
exit
Third
international
banking
asset
holding
and
estate
planning
Founders
investors
spread
across
multiple
countries
who
need
help
with
things
like
opening
a
bank
account
in
Singapore
choosing
the
right
jurisdictions
for
holding
real
estate
or
IP
Today
there
is
no
real
product
for
this
And
what
I
really
like
about
all
three
ideas
the
customer
is
often
the
same
person
at
different
stages
It's
not
three
separate
customers
in
my
opinion
It's
one
customer
and
multiple
revenue
events
I
love
these
ideas
And
I
think
that
there's
like
a
couple
converging
ideas
happening
here
The
first
one
is
that
there's
a
lot
of
regulation
in
government
that
has
been
built
up
over
many
many
years
on
things
like
taxes
or
compliance
or
immigration
these
sorts
of
things
things
And
that's
not
going
anywhere
anytime
soon
Yet
there's
now
two
things
AI
and
software
that
can
help
simplify
or
productize
these
services
across
the
entire
world
So
I
know
this
might
be
a
little
bit
different
than
the
typical
interviews
that
we
do
on
Starter
Story
but
I
actually
think
this
might
be
huge
And
I
hope
you're
watching
up
to
this
point
because
my
next
question
for
you
is
if
you
were
to
start
over
today
a
lot
of
people
watching
this
are
going
hmm
maybe
I
could
build
something
in
this
space
Maybe
I
know
a
little
bit
about
some
tax
or
immigration
thing
What
would
be
your
playbook
if
you
had
to
start
over
today
You
had
zero
dollars
You
wanted
to
build
a
million
dollar
business
What
would
be
your
playbook
in
2026
to
build
an
unsexy
or
niche
business
Step
one
start
with
the
painful
problems
where
people
are
already
overpaying
Look
for
categories
where
people
are
stressed
confused
losing
money
The
ones
that
I
have
in
my
mind
taxes
compliance
legal
workflows
residencies
banking
documentation
The
less
people
want
to
deal
with
the
problems
themselves
the
more
valuable
it
is
to
solve
it
for
them
If
the
customer
already
has
to
do
the
same
the
demand
is
already
there
Then
look
how
they're
currently
solving
it
Usually
it's
one
of
two
extremes
Either
the
DIY
it
was
covered
blog
posts
Reddit
threads
or
they
hire
a
professional
for
thousands
of
dollars
If
you
see
that
gap
that's
your
product
Step
number
two
evaluate
competition
relative
to
opportunity
A
lot
of
founders
only
think
about
market
size
Also
ask
how
many
smart
capable
founders
are
actually
choosing
to
build
here
In
sexy
categories
AI
apps
social
platforms
creator
tools
the
market
might
be
huge
but
you're
competing
against
hundreds
of
well
funded
teams
In
unsexy
markets
you
get
the
opposite
Real
demand
high
willingness
to
pay
and
very
few
people
who
want
to
touch
the
category
Their
asymmetry
is
your
edge
Step
number
three
pick
one
workflow
productize
it
and
if
you
can
build
the
requiring
layer
on
top
top
Don't
try
to
build
a
platform
Pick
the
most
common
most
painful
workflow
and
turn
it
into
repeatable
step
by
step
product
For
us
it
was
a
state
domicile
change
We
didn't
try
to
solve
all
of
the
international
taxation
We
solved
one
thing
really
well
I
love
that
playbook
I
want
to
dive
a
little
deeper
into
step
three
which
is
what
you
mentioned
which
is
pick
one
workflow
and
then
productize
it
With
AI
apps
you
can
do
this
really
easily
now
You
don't
need
a
developer
team
to
build
some
crazy
app
You
kind
of
turn
process
some
boring
process
like
something
related
to
tax
or
immigration
into
software
that
people
can
use
and
this
software
can
make
a
bunch
of
money
money
like
your
business
does
almost
2
million
a
year
Can
you
just
show
me
an
example
of
what
that
software
looks
like
What
does
your
app
actually
look
like
How
hard
is
it
to
build
something
like
this
So
at
the
beginning
of
our
product
we
just
ask
a
lot
of
questions
about
some
qualifying
questions
and
remember
I
told
you
about
transactional
value
so
we
even
show
potentially
how
much
you
can
save
and
then
in
the
end
we
show
different
plans
what
is
more
suitable
for
you
and
most
of
our
customers
done
with
online
part
of
the
process
maybe
less
than
one
an
hour
Cool
thanks
for
showing
that
I'm
sure
people
watching
this
are
wondering
okay
why
are
we
letting
him
advertise
his
product
on
here
That's
not
the
goal
of
this
My
goal
was
to
see
how
simple
this
software
can
be
to
help
you
build
it
and
I
really
like
the
onboarding
flow
that
you
did
where
you
showed
potential
tax
savings
That
probably
convinces
people
to
buy
That's
super
cool
On
this
note
what's
the
tech
stack
behind
this
How
simple
it
is
to
build
stuff
like
this
What
tech
stack
runs
your
app
We
optimize
for
speed
and
letting
non
technical
people
run
things
We
use
Bubble
Our
entire
product
is
built
on
it
Framer
our
marketing
website
Ghost
content
publishing
ChildGBT
plus
Cloud
a
lot
of
operations
tasks
Ahrefs
for
SEO
PKI
for
AI
optimization
Customer
IO
for
emails
Power
BI
plus
BigQuery
Dashboards
reporting
on
the
top
of
the
data
warehouse
ChurnKey
churn
analysis
Stripe
billing
and
payments
And
SavvyCall
scheduling
for
calls
Okay
cool
Well
thank
you
for
sharing
that
I
love
how
simple
it
is
to
build
something
like
this
nowadays
Last
question
we
ask
all
founders
who
come
on
Starter
Story
is
what
advice
would
you
have
to
Youngbo
or
anyone
watching
this
who
wants
to
build
a
million
dollar
business
in
an
unsexy
niche
What
would
be
your
advice
The
difference
between
a
winner
and
a
loser
is
that
the
winner
tried
one
more
time
I
shut
down
my
previous
startup
and
I
was
defeated
I
could
have
stopped
there
but
something
in
me
still
wanted
to
go
And
every
successful
founder
I
know
has
a
story
exactly
like
this
If
you
are
in
that
place
right
now
try
one
more
time
Well
great
That's
the
best
advice
that
I
heard
all
week
Thank
you
both
for
coming
on
the
channel
I
hope
people
watching
this
think
it's
cool
that
you
built
in
a
boring
and
unsexy
niche
I'd
rather
make
2
million
a
year
in
a
boring
business
than
20
000
a
year
in
a
sexy
AI
app
right
now
So
thanks
for
coming
on
sharing
everything
Yeah
thank
you
Thanks
for
having
me
Gus
producer
of
Starter
Story
what
did
you
think
of
this
business
I'm
always
shocked
by
the
variety
of
different
categories
and
niches
niches
that
people
are
really
successful
in
Just
because
it's
not
an
area
that
I
know
doesn't
mean
it's
not
a
big
problem
But
that's
the
first
thing
It's
like
what
a
crazy
little
carve
out
in
the
world
There's
so
many
sexy
ideas
out
there
And
as
you
mentioned
there
are
so
many
capable
founders
attracted
to
these
ideas
because
of
social
media
You
see
someone
else
doing
it
on
social
media
that's
the
business
you
should
go
build
But
he's
doing
the
exact
opposite
He's
chasing
something
super
boring
tax
Every
single
person
is
impacted
by
taxes
And
it
usually
has
to
do
with
a
lot
of
money
You
can
save
a
lot
of
money
by
helping
people
do
that
I
really
hope
people
have
made
it
this
far
into
the
video
and
are
getting
inspired
by
something
a
little
bit
different
than
what
we
typically
cover
And
yeah
to
that
point
of
like
you
know
I'm
on
Twitter
every
day
And
it's
just
like
the
latest
AI
thing
drops
or
this
new
way
to
you
know
do
this
cool
thing
with
AI
I
often
feel
like
shit
like
I
don't
know
I
can't
keep
up
with
all
this
I
don't
know
if
Bo
would
say
this
exactly
but
it's
almost
like
he
doesn't
have
to
keep
up
with
all
that
because
he's
like
solving
a
real
problem
And
I
think
that's
a
problem
that
I
experience
is
like
all
these
like
shiny
tools
and
stuff
gets
me
like
so
distracted
One
of
his
points
he
said
was
like
just
go
solve
a
real
problem
And
if
there's
any
more
proof
a
lot
of
the
interviews
we
do
with
apps
and
SaaS
and
it's
amazing
when
it
hits
10
000
a
month
right
But
he
showed
us
his
revenue
He's
doing
140
000
a
month
month
And
if
there's
any
more
proof
you
need
that's
it
right
there
So
if
you're
watching
this
I'm
going
to
put
a
link
in
the
description
with
50
more
boring
ideas
just
like
this
This
is
the
stuff
you're
not
going
to
see
on
social
media
stuff
you're
not
going
to
see
on
YouTube
You're
not
going
to
see
it
on
X
Go
down
there
click
that
and
download
it
I
think
you'll
like
it
So
thank
you
guys
for
watching
this
one
We'll
see
you
in
the
next
one
Peace
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