Your ecommerce web design is more than just the overall look of your website, but it’s about how your site works.
Is your website helping you drive in significant traffic? Is it increasing your conversions and sales?
To establish a successful ecommerce store, you need to merge your web design with your conversion strategies to provide a smooth and memorable shopping experience for your customers.
After all, a well-designed website can help build trust with your potential customers and inspire your site visitors to take action, which, in turn, drive your sales.
If you’re looking for useful information to establish your online store, then read on to learn about these five web design tips to create an ecommerce website that sells.
Let’s get started.
1. Allow easy cart access
Effective web design is one that strategically positions your site elements in a way that will lead your potential customers to your Buy Now or Add to Cart buttons.
Making your CTA buttons visible to your website visitors no matter where they are in your site gives you better chances for conversions and sales.
- Visible CTA buttons allow easy access to carts. When your Add to Cart button is visible at all times, it makes it easy for your site visitors to go back to their intended purchases without needing to find your product page or checkout page.
- Reminder for previously added items. Adding a notification prompt to your Shopping Cart icon alerts your site visitors of the products they added to their carts and helps remind them of their interest to purchase.
Image Source: Walmart
Lets shoppers quickly review products they want to buy. This makes it quick and simple for your site visitors to check if they selected the right product style, color, or quantity.
It simplifies the checkout process. Letting your customers easily navigate from your other web pages to your checkout page is always a great web design strategy that will bring you more sales.
2. Keep your website visitors in mind.
Keep in mind that you are designing for your website visitors and not just for your ecommerce business standout.
For you to create a website that provides the functionality and usability that your potential customers need, you’ll have to consider the elements that improve the user experience.
Here are a few web design tactics to aid in boosting your website’s user experience.
- Follow web design conventions. Aligning your web design with conventions - such as your logo should be placed in the top-left corner and your search bar in the header - help your website meet the expectations of your users.
Doing so allows for a smooth and satisfying user experience.
Image source: Amazon
- Keep typographic and visual hierarchies. The text in your content should be easily distinguished by your target audience to help increase your content readability.
Otherwise, your content will end up confusing your site visitors, and you’ll miss out on opportunities to get your message across.
- Make your clickable buttons obvious. Making your relevant links and CTA buttons clearly visible using eye-catching colors and texts allows users to notice them easily.
Your customers usually want to go about their business quickly, so by making these web elements noticeable and clickable, you’re making it easy for them to buy your products.
When you take the needs of your customers into account in your web design, you can make their experience as valuable and as meaningful as ever, leading to better sales opportunities.
3. Make your branding clear.
Building trust with your potential customers is crucial to the success of your business.
After all, your website visitors want to know they can trust you and that you can provide the solutions to your problems before they hand you their hard-earned money.
This is why you need to make your branding clear and consistent in your web design to help foster trust, connect with your customers, and help drive sales.
Your branding is like your identity; it encompasses who you are as a business, what you do, and what makes your business stand out from your competitors.
When your branding is clear, it helps you maintain consistency throughout your website and make it look more professional.
For instance, creating a logo that you can use throughout your website, marketing materials, and social media is one of the best ways to establish your brand identity.
If incorporating your brand into your web design isn’t your expertise, you can always outsource and post freelance jobs at FreelanceMyWay.
You can post a job - such as for web design, graphic design, etc. - for free on FreelanceMyWay and even get free quotes from interested freelancers.
Ultimately, you need to ensure that you seamlessly incorporate your brand into your ecommerce website and that they work together to help you build connections with your target customers and increase your sales.
4. Create a sense of urgency.
There are several reasons why your website visitors delay their purchases, such as researching and comparing quality, pricing, and shipping costs (among other things).
However, one of the best driving forces for your potential customers to take action is their fear of missing out on great deals.
By giving your website visitors time-limited offers, you can create a sense of urgency that presents irresistible offers.
For instance, if you want to run a time-limited End of Season sale, you can integrate a countdown timer plugin to your ecommerce website.
Image Source: Shopify
Integrating countdown timers into your website is a strategic web design element that will help increase your sales.
It offers shoppers a clear visual cue that prompts them into making faster decisions and purchase. Otherwise, they’ll miss out on your limited offer.
5. Include social proof and testimonials.
Another way of helping you build trust with your customers is to include testimonials and social proof on your ecommerce website.
In your web design process, find ways to strategically show your website visitors positive comments from your satisfied and existing customers.
You can include a rating section on your site where customers can rate your products and their experience with your products.
You can also add a testimonials section and ask permission to feature your customers’ photos along with a caption or two about their positive experience with your products.
Take a look at a customer testimonials page in the screenshot below.
Image Source: Bizzabo
Showing customer testimonials and product reviews on your ecommerce website can help boost your credibility and assures customers the kind of quality and value they can get from your products.
The more your website visitors see the positive experience other customers had with your products, the more trustworthy you will be - which helps increase your conversions and sales.
Designing the best ecommerce website - one that helps you achieve your primary goal - which is sales, can be challenging.
However, now that you’ve learned these web design tips to create a successful ecommerce website, you are more than ready to create a website that looks awesome but also drives your sales through the roof.
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