Vivrelle

On Starting An Accessories Membership And Growing Revenue 3x YoY

Blake Geffen
Founder, Vivrelle
2
Founders
Vivrelle
from New York, NY, USA
started
2
Founders
market size
$463B
starting costs
$13.7K
gross margin
40%
time to build
210 days
average product price
$99
growth channels
Organic social media
business model
content-library
best tools
Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
1 Tips
Discover what tools recommends to grow your business!
social media
Discover what books Blake recommends to grow your business!
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I’m Blake Geffen, founder of Vivrelle, a luxury accessories membership club that provides members access to an unlimited closet of designer handbags, jewelry, and diamonds for a flat monthly fee.

Our members enjoy some of the most coveted accessories in fashion with brands ranging from Chanel, Hermes, Gucci, Fendi, Balenciaga, YSL, Cartier, Van Cleef & Arpels, and more. With sustainability, flexibility, and affordability as the cornerstone of our business, Vivrelle makes fashion achievable by providing a fresh take on the try-before-you-buy model. With this optionality, members can swap monthly, hold their items as long as they want (we never ask for the items back), or try before they buy and save significantly.

Since launching a little over two years ago, we’ve seen tremendous growth, even through 2020!

on-starting-a-luxury-accessories-membership-club-growing-triple-digits-yoy

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