130+ Best Subject Lines For Black Friday & Cyber Monday (2021)

130+ Best Subject Lines For Black Friday & Cyber Monday (2021)

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 130+ best subject lines for black friday & cyber monday (2021).

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

  • Are You Ready for Our Pre-Black Friday Sale?
  • Take A Sneak Peek At Our Deals
  • Don’t Miss Out! Sale Ends In 1 Hour!
  • Black Friday Starts Now!
  • 📣 Black Friday is here. Spread the word.
  • Our Black Friday Deal Have Arrived
  • There’s Only An Hour Left On The Sale Countdown Timer
  • Clock’s Ticking On Our Sale ⏰
  • Buy 2 Get 1 Free This BFCM Weekend
  • 🚨 All Purchases This Black Friday Ship Free 🚨
  • Don’t miss out: Final hours to save big!
  • Still Not Enticed? How About We Throw In Free Shipping!
  • Black Friday Countdown. 6 Hours left to grab today’s offer!
  • Blink & You’ll Miss It
  • Your Early Black Friday Offer
  • Up 50% Off Storewide? You Better Believe It
  • It’s Black Fri-Yay! 🎉
  • INSIDE: Our Black Friday Offer
  • This Is The Sale You’ve Been Waiting All Year For
  • Why Wait Until Black Friday? Access Our Sale Early!
  • Hurry! Only a few hours left on our largest sale ever…
  • This Is The Big One
  • Our Best Deal Ever: Up to 72% Off!
  • 50% Off, Free Shipping? It Must Be Black Friday
  • Last Call On Our Black Friday Sale
  • STARTS NOW: 50% Off Black Friday Sale + FREE Shipping
  • TGI Black Friday
  • 50% Off Black Friday Sale + FREE Shipping
  • Black Friday Weekend Sale – 40% Off Everything. What Are You Waiting For?
  • Happy Thanksgiving!
  • What’s Better Than 50% Off? 50% Off + FREE SHIPPING
  • We’re Down To The Last Few Hours Left On Our Sale
  • Give Thanks (And Get An Extra 50% Off!)
  • Finally! It’s Black Friday – GO GO GO!
  • Look Inside for some Sweet Deals
  • Just 1 Week Until Black Friday
  • You’ll regret not taking advantage of these offers…
  • The Final Countdown Has Begun
  • Say Goodbye to Shipping Fees this Black Friday
  • Black Friday Sale Starts… NOW! ?
  • The Holiday Season Is Coming Early
  • Can’t wait until Black Friday? Save now.
  • Just 5 Hours Left On Your Sale
  • Didn’t Think It Could Get Any Better? Let’s Throw In Free Shipping Too
  • We’re Starting Black Friday By Offer Free Shipping! No Minimum Spend!
  • How Does FREE SHIPPING Sound?
  • Buy 1, Get 1 Free
  • 24 Hours. 24% Off Store Wide
  • Black Friday Starts Now (40% Off Everything!)
  • Get Prepared for Black Friday
  • It’s Finally Here! Black Friday Sale Starts Now
  • Black Friday Sale – The Offers You’ve Been Waiting For
  • No More Shipping Fees This Weekend Only
  • Make The Most of These Black Friday Offers
  • Black Friday Countdown: 3 Hours Left
  • Buy 1 Get A Second 70% Off
  • Get 3 Free Months On A Yearly Subscription!
  • Still Up? Good. Black Friday Is On!
  • Trust Us, You’ll Want To Open This Sale Email
  • What Are You Doing? It’s Almost Saturday!
  • ★ Black Friday Sale 30% Off + Doorbusters!
  • Up to 70% Off. One Day Only.
  • 40% Off Store Wide + Free Shipping = Our Best Deal Ever
  • Yes, It’s Here: Our First HUGE Deal Of Black Friday!
  • Buy 2 Or More & Get 60% Off All
  • The Sun’s About To Set On These Deals!
  • Now that the Turkey is out of the way, it’s time to SAVE
  • This Is A Once-In-A-Year Sale-Don’t Miss It!
  • Rise & Shine…Black Friday Deals Are Here
  • This BFCM Is Going To Be UNREAL
  • Monday MADNESS! Black Friday Countdown starts now…
  • Black Friday Starts Early For You
  • You’re In For A Surprise With These Deals
  • 4 Days of 40% Off
  • Exclusive Black Friday Deals Sneak Peek
  • Don’t Wait Until Next Year For A Deal Like This Again
  • Black Friday Weekend starts now!
  • $10 Flat Shipping Nation Wide!
  • Thanksgiving Done. Now It’s Time For Shopping
  • You’ll Want To Keep These Specials To Yourself
  • These Are The Deals You’ve Been Waiting For
  • BFCM Deals: Be The First To Know
  • Our Black Friday Deal? 20% Off Everything!
  • Celebrate Black Friday with Free Shipping!
  • Just 6 Hours Left To Grab A Great Bargain
  • Stop What You’re Doing! The Sale Is Almost Over!
  • Early Bird BFCM Discounts
  • Who Still Charges For Shipping? We Don’t!
  • Only 2 Hours Left!
  • Black Friday Sale – 20% Off EVERYTHING ’til Midnight!
  • 40% Off. Free Shipping. It Must Be Black Friday.
  • ACT NOW: Only 2 Hours Remaining On The Biggest Sale Ever!
  • Don’t Forget: Black Friday Sale 40% Off
  • The countdown to Black Friday is now on!
  • Free Gift With Every Order
  • Your Early Access Code To Our Sale
  • Early Black Friday Sale! No Parking. No Lines. No Hassles.
  • Pssst… This Sale Is Secret
  • Drop Everything! Our Sale Starts Now!
  • Is It Black Friday Yet?
  • Get Our Amazing Deals Now!
  • The Countdown Timer On Our Sale Is Ticking
  • Our BFCM Deal: 35% Off All Sale Items
  • We’ve Began Our Countdown To Black Friday
  • Get a sneak peek at our Black Friday sale
  • 20% off storewide* Black Friday Weekend Sale starts now!
  • Your Invitation To Our Exclusive Black Friday Shop
  • 😱Black Friday is nearly over 😱
  • Don’t Miss Out On These Great Deals
  • Sale Sneak Peek 👀
  • FOMBF: Fear of Missing Black Friday
  • Our Trending Gifts
  • Don’t Forget: Black Friday Sale 30% Off!
  • 3-Day Black Friday! Get our amazing deals now!
  • Black Friday Alert. The Deals You Have Been Waiting For Inside!
  • Early Black Friday Sale Starts Tomorrow. Save Up to 70%
  • Your Black Friday Treat
  • Black Friday Preview Event – Buy More Save More!
  • It’s that time of year again…
  • Save up to 70% this weekend
  • Celebrate the Holiday Season with our Sale
  • Your Black Friday Survival Guide
  • Get Your Black Friday Shopping Shipped Free
  • BFCM Is Coming Early For You!
  • Our Once-In-A-Year Sale Is Almost Over!
  • Get Ready For The Biggest Sale We’ve Ever Had
  • Your Exclusive Black Friday Sale Guide
  • Starts Now: 25% EVERYTHING
  • Black Friday Mystery Sale
  • Free Shipping Nation wide 🚢
  • The Top Gifts This BFCM Weekend
  • First Turkey, Then Great Deals
  • Be The First To Shop Our Black Friday Deals
  • Let’s Celebrate The Holiday Season With Free Shipping!
  • Black Friday Door Busters Ending Soon!

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

  • Spark interest and curiosity
  • A clear and urgent call to action
  • An offer/intriguing discount
  • Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
  • Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples


Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:


4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"


If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 130+ best subject lines for black friday & cyber monday (2021).

Pat Walls,  Founder of Starter Story

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