If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.
Did you know that 33% of email recipients open emails because of an engaging subject line?
That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.
We've put together a list of 197+ best back to school email subject lines .
Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.
Creative Email Subject Line Ideas
- New Style to Rule the School
- Back to School Steals!
- Back to School 101
- Your #1 Destination for Back to School Looks ?
- Be Back to School Cool
- Moving to College?
- Back to school cool 😎
- Your First Assignment: $ave Money! (Beauty Store Salon and Spa)
- School is Just Around the Corner!
- A sale so big you’ll wish you had homework. (The Land of Nod)
- Back To School Sale Starts Now!
- School is Around the Corner!
- Be Best In Class with These Savings
- Get Ready for the Back to School Season
- Ready for Back to School? Deals inside.
- Free Shipping for the Back to School Season
- The Best Deals on Textbooks
- Our Top Study Tips for Back to School
- Back to School Fall Faves
- Still short on school supplies?
- Fall into a fresh start
- Last Minute Back to School Shopping? Get Fast Free Shipping!
- Must Haves for the New Semester
- 🍁= Back to School 🚌🍎
- What’s on your Back to School Checklist?
- Best in Class: Our New School Year Offers
- Raise your hand if you still need school supplies (Walgreens)
- Heading To College This Year? 🎓
- 👓 Get them set for school! Kid’s lenses only $25– so smart
- Back to College Sales
- Hurry, before the bell rings! New gear ships free + save 20% on select backpacks (Pottery Barn Kids)
- It’s that time of the year again…
- Do School Old School
- Back to School Essentials
- A+ Savings on School Supplies
- Back to school: Get up to 30% off + bonus!
- Personalize Your Dorm Room
- Your First Assignment: $ave Money!
- 20% off for the new school year!
- Last Days of Our Back To School Sale
- Saved by the 🔔 Get huge back-to-school deals today!
- 40% OFF Everything! Stock up on back to school basics! (May Designs)
- Make Back to School More Tolerable with Free Shipping
- ✅ Your Back to School Checklist
- Back-to-school already?! Raise your hand if you’re prepared…
- 🎀 Back To School Ready
- Back-To-School Sale ! Start From Now !
- Don’t Miss the Bus on these Deals!
- Get Psyched for School with the Coolest Tools! (ToysRUs)
- Hold the door! Check out this back to school sale. (HP)
- Must-Have Back to School Essentials
- It’s time to get serious about back-to-school season (Milk + Honey)
- Back to School Time 🍎
- Limited Time Only- Back to School Savings!
- Back-to-School Checklist: √ Backpacks √ Supplies
- Get Ready to be Schooled
- School Time. Play Time.
- Back to School Savings + Free Shipping = A+ Deals
- The Back To School Shop Is Open
- Everything a College Fresher Needs
- 📝Get Ready For Back to School
- Back to School Survival Guide
- Exclusive Back to School Deals
- Bell’s About to Ring on these Back to School Discounts!
- Going back to school?
- New! Personalized notebooks for back-to-school.
- It’s time to get serious about back-to-school season
- 30% Off All School Shoes
- Your Back to School Savings Cheat Sheet
- Ace the New School Year 🎓
- Don’t Miss the School Bell
- Free Shipping + 20% Off Back-To-School Must-Haves! (Lakeshore Learning)
- ✔ These Off Your Back To School List…
- Massive Savings Throughout Our Back to School Shop
- Your #1 Destination for Back to School Looks 💙
- A Fresh Start to School
- Back To School savings up to 40% Off*. Better hurry.
- Stock Up for School: 40% to 75% Off The Entire Store and Earn $15 PLACE Cash! (The Children’s Place)
- It’s Time for Back to School
- Hit the Books with these Savings
- Head Back to School in Style
- ☑ Check the Box on Back to School Readiness! (Lenovo)
- Big Back-to-School Savings
- $10 Off Your First Back-to-School Order
- Back To School savings up to 40% Off*. Better hurry. (Finish Line)
- Hold the door! Check out this back to school sale.
- Fall Into A Fresh Start To School
- Back to School must haves | Now 20% off!
- 🎒👟Back to School In Style 👟🎒
- Back to School in Style With These Essentials
- Educators prepare for back to school | The Gazette: Daily News (The Gazette)
- HUGE Back to School Bedding SALE – Today Only!
- Be Back To School Cool 😎
- 👩🏫 Teacher Savings For The New School Season 👨🏫
- Going Back to School This Year?
- Jump Back Into School With Style!
- A Healthy Fresh Start to School Lunchboxes
- Head Back to School in Style with these Deals
- 20% off Back to School Gifts! (The Popcorn Factory)
- Our College Survival Guide
- All the MUST HAVES for the New School Year
- Back to School Styles for Him and for Her (Swimoutlet.com)
- Time to Get Back Into School Spirit
- Back-to-School Sale begins NOW! Double Deals: Up to 80% OFF + EXTRA 10% (Yesstyle)
- Our Back to School Shop is Open
- Check the Box on Back to School Readiness! (Lenovo)
- With free overnight shipping, there’s no reason to be late for class
- Save big on Back to School + Free Shipping
- Get Psyched for School with the Coolest Tools!
- Back to School ?
- Make This Semester Yours
- Raise Your Hand if You’re Ready for Back to School
- ? Back To School Ready
- 25% to 50% Off Storewide: Our Back to School Sales Spectacular!
- 🏫 It’s that Time of Year Again…
- Time for Back to School ?
- Go Back To School with the New Issue of Beauty Curator! (Beauty Collection)
- Earn Up to 2X Miles on Back-To-School Tech
- Time to Dust Off That Schoolbag 🎒
- Your One Stop School Shop
- Top Looks for Back to School
- Checkout our Back to School Shop
- Your Number One Back to School Shop
- Exclusive! Back to School Sale
- Be the Best in Class
- Heading back to school?
- Ready for Back to School? Deals inside. (Walgreen’s)
- Ready for School?
- Prepare for Back to School 🍎
- It’s Back to School Time 📝🍎🎒
- Save on a Fresh Start to School
- Back-to-School Essentials, $39 & Under → (Urban Outfitters)
- Get Your School Supplies Shipped for Free
- The Latest Gadgets for Back to School
- 40% off all Back to School must-haves!
- Save Money on Back to School with Free Shipping
- These Off Your Back To School List… (HSN)
- Shop for Back to School with 40% Off
- Jump Back Into School In Style
- 🎒 👟 Back to School Styles for Him and for Her 👟 🎒
- Back to school cool ?
- Back to School Deals
- Back To School Sale This Friday!
- A sale so big you’ll wish you had homework.
- 📝 Back to School Sale: Up to 50% Off Footwear →
- Get The Kids Ready for the New School Year
- A special back to school Gift for you!
- ? Back to School Sale: Up to 50% Off Footwear →
- We do school old school
- The Perfect Stationery for School
- Your Exclusive Discounts for the New School Year
- 10% OFF for the Back to School Event!
- Our Back to School Sales Starts Now
- Back-to-School Sale begins NOW! Double Deals: Up to 80% OFF + EXTRA 10%
- Prep for School: New Year, New Look
- Bulk Discounts on Back to School
- Don’t Miss The Bus 🚌
- Your College Checklist
- Your Back to School Playlist
- Ready to go back to school?
- New! Personalized notebooks for back-to-school. (Minted)
- Top 10 Looks for Back to School
- Save On Back-to-School Supplies
- Raise your hand if you still need school supplies
- Get Psyched for School with Free Shipping!
- Last Chance for Back to School Savings!
- It’s Time for School
- Get Ready for the New School Season
- All the Back to School Supplies You Need
- Refresher for a Fresher!
- Stacked for success
- Favorite looks for school are here!
- Pack Your School Bag with These Savings 💰🎒
- Earn Up to 2X Miles on Back-To-School Tech (SkyMiles Shopping)
- Back to School Sale – Up to 70% off sitewide
- Limited Time Only: FREE SHIPPING on Back to School Items
- 40% OFF Everything! Stock up on back to school basics!
- Are you in the back to school spirit?
- Back to School Savings have Landed
- 20% off Back to School Gifts!
- Our Back to School Deals Ship for Free
- Free Shipping + 20% Off Back-To-School Must-Haves!
- It’s Time to Rule the Playground
- Get Your Classroom Ready with these School Supplies
- Back Into School With Style
- It’s That Time of Year Again: Getting Ready for School
- Heading Back to School in 2019
- Stock Up for School: 40% to 75% Off The Entire Store and Earn $15 PLACE Cash!
- Get them set for school! Kid’s lenses only $25– so smart (Target Optical)
- Time for Back to School 🍎
- FREE Lesson Plans for the New School Year
- 5 Things Every Teacher Needs for Back to School
- Back-to-School Essentials, $39 & Under →
- Not Ready for the New School Year Yet?
- Back. To. School. Brilliant stuff for little scholars
- Hurry, before the bell rings! New gear ships free + save 20% on select backpacks
- School Time = Play Time
GUIDE: How To Write A Great Subject Line
As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.
While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.
If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.
Let's go over the proven tips on how to craft a subject line that boosts engagement:
What makes a great subject line?
First, let's discuss the fundamentals of creating a great subject line:
- Spark interest and curiosity
- A clear and urgent call to action
- An offer/intriguing discount
- Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
- Relevance - make sure your subject line covers the current trends and topics within your industry
5 Tips To Crafting a Great Subject Line
Now, let's dive into the specifics of how to create a great subject line for your next campaign:
1. Use a familiar sender name
Although this may seem obvious, it's a piece many marketers miss the ball on.
Your readers want to feel like your email is coming from a human and not a corporation or automated system.
One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.
Here's a great example of this from Marketing Examples
Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.
2. Keep your subject short and to the point
If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.
The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.
3. Add personal touches to your subject line
If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.
It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.
Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:
4. Avoid making any false promises
Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.
In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.
5. Give them a sneak peek of what's inside
Telling your subscriber what is inside helps with open and clicks.
For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:
"Your FREE marketing e-book awaits!"
If you want your email campaign to perform well, it all starts with your subject line.
Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.
We hope you enjoyed our guide + list of 197+ best back to school email subject lines .
Discover the best strategies of successful business owners
Join our newsletter and receive our handcrafted recap with the best insights shared by founders in Starter Story each week.
Useful, convenient, and free:
Did you know that brands using Klaviyo average a 95x ROI?
Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.
Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.