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35+ Best Automotive Email Subject Lines [2023]

35+ Best Automotive Email Subject Lines [2023]

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 35+ best automotive email subject lines [2023].

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

  • Are You Ready to Rediscover the Time of Your Life?
  • Half Price Accessory Sale Ends Today
  • Commonly Stolen Cars and How to Keep Yours Safe
  • Safety Features Explained
  • Winterize your Car: Seasonal Service Tips that Save You Money
  • The New Hyundai i30 Turbo – More Stylish. More Agile. Oomph!
  • When should you tow your car and when is it safe to drive to the shop?
  • The First 8 Things You Should Do After a Car Accident
  • Free 21-Point Safety Check with Oil Change
  • Good with Inclines. Especially Rising Prices
  • Flamboyance Never Goes Out of Style
  • New for 2017: Technology Redesigns the Dashboard
  • Engineered to Make Your Choice Easy
  • Amazing is Here
  • Which Q are you?
  • Self-driving Cars: Are You Ready for the Future?
  • Designed to Thrill
  • 7 Roadside Emergency Kit Essentials
  • Built for Adventure
  • Type R. Back on Pole Position
  • Power Couple
  • There’s Just One Way to Know if It’s Right…
  • 4 Things You Should Know about Your Oil
  • Your Exclusive Offer
  • Open Immediately: Time-Sensitive Service Coupons for You
  • Is your car a speeding ticket magnet?
  • Seat Covers Half Price Today Only
  • How Technology has Changed the Safety Features on Your Car
  • Free List of Travel Sites for Vacation Planning
  • Launch Party + Housewarming
  • The New Models are Out: See What's Changed
  • 5 Ways to Winterize Your Car
  • Print these Service Department Coupons
  • All Lube, Oil and Filter Changes 25% Off Today ONLY

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

  • Spark interest and curiosity
  • A clear and urgent call to action
  • An offer/intriguing discount
  • Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
  • Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples


Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:


4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"


If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 35+ best automotive email subject lines [2023].

Pat Walls,  Founder of Starter Story
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Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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