Clara Foods

On Building An Animal Protein Startup Investing $50M Into R&D

Arturo Elizondo
Founder, Clara Foods
3
Founders
35
Employees
Clara Foods
from South San Francisco, California, USA
started March 2015
3
Founders
35
Employees
market size
$18.9B
avg revenue (monthly)
$99.3K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Organic social media
business model
subscription
best tools
Adobe Creative Cloud, Google Drive, Facebook Ads
time investment
Full time
pros & cons
35 Pros & Cons
tips
4 Tips
Discover what tools recommends to grow your business!
Discover what books Arturo recommends to grow your business!
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Hello! Who are you and what are you working on?

I am Arturo Elizondo and the founder of Clara Foods. We make real animal protein without using a single animal. We brew it––using yeast. And we’re starting with the world’s first chickenless egg.

clara-foods

Why? Eggs are among the world’s most perfect food. They’re a marvel of the culinary world and the gold standard in nutrition. Eggs produce a practically infinite number of textures: a hundred folds of a master chef’s toque represent each a different way to cook an egg - including foams, whips, gels. All of these properties are a product of the specific proteins the function of which exercise all of these exceptional properties.

However, the way they’re produced is insanely inefficient and unsustainable. Over 600 gallons of water are required to make a dozen eggs and billions of chickens are confined in conditions where they will never see the sun or walk on the grass.

I knew...

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