228+ Best Announcement Email Subject Lines [2024]

Updated: January 20th, 2022

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 228+ best announcement email subject lines [2024].

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

  • YouTube: Introducing YouTube Red: another way to YouTube
  • Yep, that just happened…
  • It's out! [Name Of Product]
  • Final warning: Final notice
  • New bonus added- Guaranteed up to 3- percent off
  • Envato: Introducing Placeit by Envato 🎉
  • Join me live now for today?
  • “Meet Our New…”
  • “Now you can order from…”
  • Need a day at a beach? Just scratch your free coupon
  • Almost there! C&C 2017 lineup revealed
  • GoPro: HERO7 is here. Pre-order yours.
  • Yep, that just happened
  • Do you want me to save a seat?
  • New Vacation to make your New year special
  • Big announcement! I would love to help you
  • “(retailer selling new product line)”
  • Kick back with these new arrivals in the market
  • Make room in that closet 80(clothing retailer announcing a new product)
  • Don’t wear old style of clothing. Try different style.
  • Do you wanted to see this?
  • Final notice: Register yourself
  • “Announcing: The 7th Annual Black Friday Bootcamp”
  • -IMPORTANT UPDATE- The all-new (name) is here! 🎉
  • ⛔️ New arrivals alert!
  • “(clothing retailer announcing a new product)”
  • (ANNOUNCEMENT) C&C 2017 lineup revealed…
  • Are you stealing our new product launch ideas?
  • New vision, new website!
  • Are your numbers right?
  • We like to introduce these attributes of our new [name]
  • Day challenge- last reminder.
  • Consider this as the last reminder
  • I am using this in my business every day
  • You have never liked your new [name] so much.
  • The webinar replay is coming down
  • Do you want to talk?
  • “ANNOUNCING Recommended Agendas and “learning tracks”
  • Surprise package inside. Open your mail.
  • “MAJOR announcement! big changes at DM)”
  • “Announcing the 2nd Annual Content & Commerce Summit”
  • You’ve visited our shop, now you can visit our website
  • Playbuzz: The Story you have been waiting for
  • You are flawed
  • Company is closing tomorrow and midnight
  • You are missing out on new trends
  • Re: Our meeting for today
  • Exciting announcement (and special invitation)
  • You look great in in these brand new [name of product]
  • SAKARA: Our newest product launches tonight!
  • The first Scuderia Ferrari gaming headphones: don’t miss out!
  • In three days: our first…
  • Tesla: Tesla Updates: Model 3 is Available to Order
  • [NAME] is here. Pre-order yours.
  • One shirt free on shopping for two brand new shirts.
  • Oh, life of your product is expiring.
  • I am giving you a free course
  • Meet your new jeans 👖
  • Do you want to get more email from us?
  • Introducing new designer jewellery- Fall/winter 2019
  • Ystudio: NEW The Limited Edition White Rollerball Pen by Ystudio
  • Samsung: Express yourself with the Galaxy Tab S and S Pen
  • Can I help you?
  • Complimentary masterclass only for you
  • Do you want to share your experience?
  • You don’t want to do this?
  • Huge Announcement: Brand new event…
  • Can you make this meeting with me, today at 3 pm?
  • Where is my money?
  • CW&T: In 24 hours.
  • Grammarly’s Chrome Extension + Google Docs, Together at Last!
  • Your order was not approved
  • Last day to grab offers on new product launch
  • Did you get the free templates?
  • Google Store: New year. New gear.
  • “Big Celebrity Announcement”
  • A chance to work with me
  • Your 3-figure plan says bye bye at midnight
  • New (name) website
  • A new recommendation only for you
  • Introducing Shine Compulsion Lipstick’s Newest Shades!
  • Get ready for our new product launch
  • What is your upcoming project?
  • Let’s build your website and blog?
  • (ANNOUNCEMENT) C&C 2017 lineup revealed…”
  • R u free today at 12 pm.?
  • Weekend only: Get this new product before its gone
  • 4 days starting tomorrow. Are you with us?
  • Don’t open this mail to get best offers on new cosmetic range
  • Announcing: The 7th Annual Black Friday Bootcamp
  • NEW! Vacation on Mars
  • I am live. Answering your questions today
  • Introducing the new [Company]
  • 50 point checklist for getting discounts on new pack of tea.
  • Things are about to change!
  • Sorry. For being more polite
  • Flash Sale alert this Christmas. Get new stock.
  • Something new is coming to [name]
  • MAJOR announcement! big changes at DM)
  • It's finally here! Check it out inside.
  • Last call for speakers?
  • We are crushing you with our new clothing range
  • 📢HUGE Announcement (another big change at DM)
  • Unwrap your surprise gift
  • Meet and wear your brand new jeans
  • Why I have been mailing you so much about this
  • Cheers to new product launches!!
  • You coming tomorrow?
  • Reminder: Our meeting for tomorrow afternoon
  • Now you can shop our recipes instantly!
  • It’s big! (link) is here
  • Can you answer this question?
  • “New (name) website”
  • Avail free discount and bring this new products at your home.
  • Last day to order your [name] Booking starts now
  • Now you can order from [Company]
  • How to work directly with me
  • Moment: Moment 3.0 is here….crispier photos, smoother videos.
  • Meet the new [Company]
  • As worn out in your old product.
  • Big Celebrity Announcement
  • It’s happening! Are you ready?
  • Confirmed! You have scored awesome discount?
  • Boom Shakalak!! Let’s get started with new launch offer
  • Last chance we are closing down
  • Latest (Company) News
  • I have an urgent confession to make
  • Your appointment with me on Dec 20?
  • Away Travel: In case you missed it… something bigger is here
  • Convince your boss to send Terms and conditions
  • Quick question: What is your status?
  • Last chance to let us know if you are interested
  • Neil Patel: The Ultimate SEO Tool: Ubersuggest 3.0
  • You and me- video call in 3 hours.
  • New Feature: Reviews by You! 38(retailer introducing customer reviews to products online)
  • Are you around? It’s almost go time.
  • G2Crowd: G2 Crowd update: We’ve officially launched!
  • “Yep, that just happened…”
  • Try to avoid these 16 products on this New Year
  • Is this is the hottest product in the market?
  • Campo Santo: It’s official. Firewatch comes out on February 9th, 2016.
  • Complete a survey to receive a credit with Meena
  • May We Introduce…
  • The Wait Is Over: {product/feature} Is Here
  • New season and new product launch
  • Are you prepared for next week?
  • I want to give you $400.
  • Don’t forget, your $15 coupon expires soon
  • Don’t miss out on all new arrivals.
  • Tesla Updates: Model 3 is Available to Order
  • Get priority access to your new food item launch
  • See what’s new on [URL]
  • Do you have time to work with me?
  • Ready to become a highly paid creative genius?
  • It’s coming
  • [Company] website redesigned! Check it out
  • The #AskGaryVee audio podcast is now live on iTunes!
  • “It’s big! (link) is here”
  • I have got something for you.
  • Try this special quiz. You are going to enjoy
  • Your questions for today: does 3 pm today work?
  • Casper: You barked, we listened.
  • For today only: Discounts on launching of new [name]
  • A little luxury at our new launch of cooking range.
  • Cashmere Rib Is Here
  • Look what you did today. Unlocked new product
  • A must watch new movie I just put out on YouTube
  • Reminder: 6 PM pacific tonight I am live.
  • This is big. 25 percent off on new arrivals
  • An exclusive offer for friends and family
  • It’s big! [Company] website is here
  • Meet Our New…
  • IMPORTANT UPDATE- The all-new [Company] is here!
  • How to know if you are the perfect fit for Webinars
  • Why do people need it?
  • Get in Our Pants 75(retailer selling new product line)
  • We miss you. Take 30 percent off on your next order.
  • “A must watch new movie I just put out on YouTube”
  • “Tesla Updates: Model 3 is Available to Order”
  • Why you need justifiable motivation ( Register ASAP)
  • Exciting new changes at (your company)
  • A new DigitalMarketer event…
  • ANNOUNCING Recommended Agendas and “learning tracks”
  • How can you buy this toy?
  • The {your company} holiday catalog is here!
  • New product launch alert
  • Flash sale. Up to 50 percent off on new arrivals
  • You have got only one day to use this
  • Introducing our latest…(product/feature here)
  • My podcast launches today!
  • Grow your email list 10X with our new launch of course.
  • New Episode:…
  • Where did you go? Come and save 20 percent new store
  • Announcing the 2nd Annual Content & Commerce Summit
  • 27 percent off on your new product launches
  • “May We Introduce…”
  • (WEEKEND ONLY) Get this NOW before it’s gone…
  • A new product that will not allow to pass on
  • Sumo: $5 to spend on the new Sumo Market
  • Discover our new…
  • Is it your best email address?
  • Your virtual business training session
  • We have progressed a lot. Launch new bag
  • “In three days: our first…”
  • Early bird pricing is ending tonight at midnight
  • “Things are about to change!”
  • Steal my system for booking
  • It’s a New Year. Try Taj Mahal at a special price.
  • “-IMPORTANT UPDATE- The all-new (name) is here!”
  • Have you claimed your free meditation audios?
  • 33 percent off in new arrivals
  • BRAND-NEW certification released today
  • As you wish. Just shop new products
  • New products or arrivals just landed
  • “Meet your new jeans ?”
  • New products alert. Shop for new arrivals today
  • We are holding your ticket?
  • We are launching new cosmetic cream in January 2019
  • A one minute quiz and free coupon inside
  • Introducing [NAME]: The robot that improves your subject lines
  • Now you can order from…
  • Want your 3 minutes?
  • Regarding our call at 10 pm today
  • Get a head start this winter season
  • MAJOR announcement! big changes at DM
  • Are you available?
  • “Cashmere Rib Is Here”
  • New [Company] website

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

  • Spark interest and curiosity
  • A clear and urgent call to action
  • An offer/intriguing discount
  • Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
  • Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples


Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:


4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"


If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 228+ best announcement email subject lines [2024].

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.