You Don’t Need to Be a Software Developer to Turn Your Ideas Into Tech Products

William Wright

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Updated: May 8th, 2023

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PR-D is a UK-based SaaS company founded by William Wright.
Launched in July 2018, the SaaS company aids in developing scalable products, services, and integrations for everyone.
The organization focuses on allowing and developing self-sufficiency within IT teams to advance with quantifiable projects. They assist clients in creating the scalable goods, services, and integrations of the future now.
William Wright believes that non-tech folk deserves an equal shot at breaking through in the tech world. PR.D’s mission is to reduce the ambiguity around product development by offering the expertise and tools needed to turn an idea into a product.
He attended Ellesmere College before completing his business management degree at the University of Gloucestershire in 2011.
The founder spent 12 years in the IT business before starting PR-D. He was also the founder of Yoca, a company dedicated to improving practical interactions with independent companies.
He filled many product delivery positions, including scrum master, business analyst, and product owner.
The company’s innovative satellite model leverages our network’s skill set to create the most desirable product for any business.
William followed in his family’s entrepreneurial footsteps and focused on starting his own business.

Fundamental takeaways about PR-D:

The founder started a tech-focused business despite not being a software developer.
His sheer creativity in software solidified his fondness for technology.
William focused on providing accountability and transparency throughout the software-building process.
He took two months from the ideation phase to starting to build the product.
William was budget constrained and so worked on the project himself.
After two months, William brought on a development team of freelance coders.
At launch, the founder relied on door-to-door marketing targeting potential customers.
He used a Price-discounting strategy to incentivize businesses to use the platform once onboarded
Market study and elevating the scope of the idea helped him exceed user expectations.