This SaaS Is Bringing Transparency To The Beauty Industry

Updated: May 8th, 2023

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Sabrina Noorani is the CEO and founder of ClearForMe, an ingredient SaaS solution for brands and retailers’ D2C and In-store services. Since its founding, Sabrina has played a crucial role in making the company successful.

ClearForMe syncs product details across brands and retailers to deliver rich, personalized retail experiences. The company’s technology team has over 15 years of experience in data analytics.

The business has developed an ever-evolving database of over 1.8 million ingredients and helps beauty brands and retailers make informed decisions and build trust with consumers.

ClearForMe’s mission is to promote ingredient clarity and create the Clear Beauty movement. The company is dedicated to advocating for consumer-friendly labeling in the beauty industry to achieve its mission.

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Some key ways in which Sabrina Noorani used to grow a successful business include:

  • External Funding Sabrina took $650,000 in funding from angels, friends, and family.
  • Starting the company with a clear mission: Sabrina’s experience of a severe allergic reaction motivated her to start ClearForMe and make ingredient information accessible and understandable for consumers.
  • Building a specialized technology team: Sabrina’s 15 years of experience in data analytics helped her assemble a team of experts who could develop ClearForMe’s ever-evolving database of over 1.8 million ingredients.

  • Being a strong advocate for consumer-friendly labeling: Sabrina is dedicated to advocating for consumer-friendly labeling in the beauty industry, which helps to build trust between brands and consumers.

  • Focusing on building relationships with the key partners: Sabrina has successfully built relationships with over 360 brands in ClearForMe’s B2B portfolio, which has helped establish the company as a leader in ingredient clarity.

  • Continuously seeking new methods of problem-solving: Sabrina and her team are constantly seeking new ways to surprise and delight its brand partners and improve ClearForMe’s products.

  • Leading the Clear Beauty movement: Sabrina’s vision of making ingredient information a stepping stone towards clarity within the entire beauty industry drives the company forward and is a core part of the Clear Beauty movement.

  • Inspiring team leadership: Sabrina’s vision and leadership drive the team to work together to create cutting-edge retail and constantly seek new problem-solving methods.

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